Legal marketing firm helps clients capture more leads

More calls answered result in more sales opportunities

Sasha Berson

Grow Law Firm

Clients are the lifeblood of any business. While they make contact from a variety of channels, 65% prefer to reach brands by phone.

A phone call is more likely to convert to new business than any other inbound source since the potential client typically has an immediate need. Missed calls equal missed revenue — and that’s especially true in the legal field.

According to Sasha Berson, Managing Partner and Chief Revenue Officer at Grow Law Firm, each new client of his has the potential to generate $4,000 to $5,000 in revenue for his firm. Therefore, each missed call negatively impacts the bottom line.

Sasha knew a virtual receptionist service like Smith.ai would reduce the number of missed calls — but it wasn’t until he determined 25-35% of his calls were missed that he and his partner took action. They urgently hired a virtual receptionist service to step in.

After onboarding with Smith.ai, Sasha learned we can do much more than simply take messages. We also handle lead intake, block spam, and transfer client calls — which revolutionized how Grow Law Firm managed their inbound calls.

Grow Law Firm

Chicago, Illinois

The problem

Legal marketing firm needs help reducing the number of missed opportunities

Our solution

Call handling and routing to improve speed to lead

As the Chief Revenue Officer at Grow Law Firm, Sasha Berson is a “numbers guy.” And based on his calculations, his company was missing enough calls to make hiring virtual receptionists worth the investment.

Sasha recognized the opportunities and money he was missing. Putting a solution in place — and hiring Smith.ai — was the best decision he could make.

He did his due diligence, looking at many different solutions on the market, and ultimately chose Smith.ai because of the numerous services offered. Grow Law Firm’s goal was zero missed calls — and Smith.ai delivered.

In this video testimonial, Sasha shares an example of the cost analysis he put together based on the number of calls he no longer misses, the typical close rate of those calls, and the average value of his clients.

He then did the math, and based on what he paid Smith.ai, he saw a whopping 1250% return on his investment!

Now, Grow Law Firm never misses calls, and only speaks to qualified leads, offering peace of mind that no opportunities are missed.

24/7 phone answering

Lead screening and intake

Free spam blocking

Appointment booking

Warm phone transfers

Easy and transparent billing

“We instantly fell in love with the level of service that we're getting with Smith.ai — it just absolutely revolutionized how we handle inbound calls now.”

Grow Law Firm is a Chicago-based digital marketing agency that supports lawyers and law firms. They started with Smith.ai to eliminate missed calls and found that to be a smart decision — as their 25-35% missed call rate was reduced to virtually 0%.

Their business model focuses on generating more revenue for themselves while increasing the profits of their law firm clients.

To do that, they need to make sure they are on top of their game. Working with Smith.ai has allowed Grow Law Firm more time to help their clients substantially grow their practices.

“Smith.ai delivers exactly what it is that we have expected, which is greater lead volume and, in turn, greater sales,” Sasha Berson said.

And because of their positive and rewarding experience, they recommend Smith.ai to their clients as well!

Smith.ai is a superior 24/7 customer engagement service for small businesses. Our live agents help you build better relationships with new and existing clients. We will help save you money and time, give your clients the personalized attention they deserve, and capture more qualified leads in the process!