
Calls come in when your team is deep in design sessions, managing client campaigns, or presenting creative concepts. Smith.ai receptionists capture leads, book discovery calls, collect project details, and log information instantly in your CRM systems.
AI receptionists handle routine appointment scheduling and answer common questions about your services and processes. Virtual receptionists manage situations requiring a personal touch — detailed scope discussions, complex project inquiries, and client relationship conversations that demand nuanced judgment and agency expertise.
Smith.ai virtual receptionists greet every caller professionally and capture essential project information through structured intake questions. By collecting key details upfront — such as project type (branding, web design, paid media campaigns) or creative services; timeline and budget parameters; marketing objectives and KPIs; and specific creative requirements — the system helps identify and prioritize prospects based on your agency's specialties and team capacity.
AI receptionists excel at high-volume lead screening with consistent questioning about project basics, while live virtual receptionists handle complex intake that requires detailed discussion — exploring marketing challenges, understanding business goals that inform strategy, or navigating scope-and-budget conversations that require agency experience.

The AI Receptionist from Smith.ai combines cutting-edge AI technology with optional human support to deliver unmatched call handling capabilities. Unlike competitors who offer basic subscription services, we provide white-glove implementation and ongoing support to ensure your success.
What sets Smith.ai apart:
Customizable call flows from Smith.ai serve as the technical framework that consistently executes your agency's client intake and project inquiry protocols. The system routes calls based on service type, applies your qualification criteria, and escalates matters based on urgency thresholds you define.
The routing logic determines whether AI Receptionists handle calls autonomously through structured questioning or whether situations require Virtual Receptionists for nuanced judgment and complex form completion.
Every interaction generates detailed call summaries with notifications delivered through your preferred channels — email, Slack, text. The system integrates directly with your CRM platforms and calendaring tools.
For existing clients, new conversations are automatically logged and added to their record. For new leads, the system creates a client record and logs complete conversation details without manual data entry.
Make better business decisions with real-time call data visualized in your Smith.ai dashboard. Every call summary includes AI-generated metadata covering actions completed, caller disposition, priority, call recording and transcription, and more.
Track monthly call volume against historical performance, compare inquiry types across service categories, and identify which marketing channels generate the highest-quality leads.
When Smith.ai integrates with your agency management system, you can tie the impact of calls and how they're handled — the efficiency of your intake process and how quickly you respond to potential clients — directly to your sales pipeline and revenue growth.
Comprehensive analytics available across both AI and live virtual receptionist services provide visibility into which services generate the most interest and when prospects prefer to schedule discovery calls.

Smith.ai provides flexible receptionist solutions that adapt to your agency's specific needs. A hybrid model offers the best of both worlds. For example, AI receptionists handle initial project screening and scheduling discovery calls, while live virtual receptionists manage high-value opportunities, complex multi-service campaigns, or detailed strategy consultations that require relationship building.
You can adjust the balance as your business evolves, based on your current project capacity, seasonal demand patterns, or the complexity of your service offerings. Nothing is fixed within the system, so you can make changes anytime. Smith.ai integrates with agency management platforms and marketing tools to preserve your existing workflows.
Think of us as the architect of your call handling. You know your business best — we tailor our solutions to meet your unique business needs.
Integrating and Testing
Our Forward Deployment Team integrates into your systems and engineers prompts and scripts, during onboarding and beyond.
Onboarding & Implementation
We've successfully onboarded thousands of customers. Our seasoned, dedicated Launch Team manages every step of the process and communicates proactively along the way.
World-Class Customer Success
With 10 years in business processing 20 million calls, we have a massive base of happy customers. Your Account Manager is the single point of contact for all your ongoing needs and every optimization.


Improve customer experiences with 24/7 AI-powered engagement built specifically for your business. Unlike basic AI competitors that offer one-size-fits-all solutions, Smith.ai delivers infinite customization with white-glove implementation tailored to your exact needs and goals.
