
Calls come in when your team is deep in design sessions, managing client campaigns, or presenting creative concepts. Smith.ai receptionists capture leads, book discovery calls, collect project details, and log information instantly in your CRM systems.
AI receptionists handle routine appointment scheduling and answer common questions about your services and processes. Virtual receptionists manage situations requiring a personal touch — detailed scope discussions, complex project inquiries, and client relationship conversations that demand nuanced judgment and agency expertise.
Smith.ai virtual receptionists greet every caller professionally and capture essential project information through structured intake questions. By collecting key details upfront — such as project type (branding, web design, paid media campaigns) or creative services; timeline and budget parameters; marketing objectives and KPIs; and specific creative requirements — the system helps identify and prioritize prospects based on your agency's specialties and team capacity.
AI receptionists excel at high-volume lead screening with consistent questioning about project basics, while live virtual receptionists handle complex intake that requires detailed discussion — exploring marketing challenges, understanding business goals that inform strategy, or navigating scope-and-budget conversations that require agency experience.

The AI Receptionist from Smith.ai combines cutting-edge AI technology with optional human support to deliver unmatched call handling capabilities. Unlike competitors who offer basic subscription services, we provide white-glove implementation and ongoing support to ensure your success.
What sets Smith.ai apart:
Customizable call flows from Smith.ai serve as the technical framework that consistently executes your agency's client intake and project inquiry protocols. The system routes calls based on service type, applies your qualification criteria, and escalates matters based on urgency thresholds you define.
The routing logic determines whether AI Receptionists handle calls autonomously through structured questioning or whether situations require Virtual Receptionists for nuanced judgment and complex form completion.
Every interaction generates detailed call summaries with notifications delivered through your preferred channels — email, Slack, text. The system integrates directly with your CRM platforms and calendaring tools.
For existing clients, new conversations are automatically logged and added to their record. For new leads, the system creates a client record and logs complete conversation details without manual data entry.
Make better business decisions with real-time call data visualized in your Smith.ai dashboard. Every call summary includes AI-generated metadata covering actions completed, caller disposition, priority, call recording and transcription, and more.
Track monthly call volume against historical performance, compare inquiry types across service categories, and identify which marketing channels generate the highest-quality leads.
When Smith.ai integrates with your agency management system, you can tie the impact of calls and how they're handled — the efficiency of your intake process and how quickly you respond to potential clients — directly to your sales pipeline and revenue growth.
Comprehensive analytics available across both AI and live virtual receptionist services provide visibility into which services generate the most interest and when prospects prefer to schedule discovery calls.

Smith.ai provides flexible receptionist solutions that adapt to your agency's specific needs. A hybrid model offers the best of both worlds. For example, AI receptionists handle initial project screening and scheduling discovery calls, while live virtual receptionists manage high-value opportunities, complex multi-service campaigns, or detailed strategy consultations that require relationship building.
You can adjust the balance as your business evolves, based on your current project capacity, seasonal demand patterns, or the complexity of your service offerings. Nothing is fixed within the system, so you can make changes anytime. Smith.ai integrates with agency management platforms and marketing tools to preserve your existing workflows.
Think of us as the architect of your call handling. You know your business best — we tailor our solutions to meet your unique business needs.
Integrating and Testing
Our Forward Deployment Team integrates into your systems and engineers prompts and scripts, during onboarding and beyond.
Onboarding & Implementation
We've successfully onboarded thousands of customers. Our seasoned, dedicated Launch Team manages every step of the process and communicates proactively along the way.
World-Class Customer Success
With 10 years in business processing 20 million calls, we have a massive base of happy customers. Your Account Manager is the single point of contact for all your ongoing needs and every optimization.


Improve customer experiences with 24/7 AI-powered engagement built specifically for your business. Unlike basic AI competitors that offer one-size-fits-all solutions, Smith.ai delivers infinite customization with white-glove implementation tailored to your exact needs and goals.
The AI Receptionist from Smith.ai effectively handles complex inquiries by leveraging AI technology to identify when human assistance is crucial, ensuring that professional receptionists are seamlessly engaged when necessary. The system is designed with intelligent escalation protocols that automatically determine when a caller's needs require human support, such as emotionally sensitive discussions or intricate scheduling involving payment details. Additionally, callers can easily request human assistance at any point during their interaction, and specific scenarios predefined in the system trigger automatic human escalation.
This approach maximizes efficiency while ensuring calls are routed to professional receptionists who are trained to handle customer service, information collection, and call routing with the requisite empathy and professionalism. Our receptionists excel at triaging calls and collecting detailed information, though they do not provide technical advice or industry-specific consultation — they ensure callers are properly connected to the right person in your organization who can address specialized needs.
The cost advantages of using the AI Receptionist from Smith.ai compared to hiring an in-house receptionist primarily revolve around lower operational expenses. An in-house receptionist typically incurs costs including salary, benefits, and other overheads, which can amount to approximately $77,000 per year. In contrast, Smith.ai's AI receptionist provides a scalable solution with pricing starting at around $95.00 per month for basic AI-first services, and $300 per month when comprehensive human assistance is included.
This AI-driven model not only reduces staffing costs significantly but also eliminates related expenses such as training and workspace requirements. If you exceed your plan's call volume, you only pay for each additional call — you're not automatically bumped into a higher-tier plan. Plus, there are no setup or cancellation fees.
Beyond direct cost savings, utilizing an AI receptionist enhances operational efficiency by offering 24/7 coverage, something that would require additional shifts or hires if done in-house. The AI receptionist efficiently handles high volumes of calls in just two to three minutes per interaction and integrates with existing CRMs to streamline lead management without increasing headcount, allowing agencies to allocate resources to areas that directly impact growth and profitability.
The integration process for the AI Receptionist from Smith.ai with existing CRM or phone systems is designed to be seamless and efficient, focusing on maximizing compatibility and minimizing disruption. Initially, customers are guided through white-glove setup with onboarding specialists who map out unique business needs and workflows. This comprehensive onboarding support ensures that the AI system aligns perfectly with operational goals through custom AI prompts tailored to specific tasks and interaction patterns.
Once the preliminary configurations are complete, the AI receptionist integrates with over 7,000 supported applications, including CRM systems. This extensive compatibility is achieved through a robust API framework that enables seamless data exchange, ensuring all call information, appointment details, and customer interactions are automatically synchronized with existing systems. Unlike competitors who might drop you in the ocean with just a subscription, Smith.ai provides wraparound account management and ongoing support.
For phone systems, calls are redirected to the AI system with complete flexibility to manage call flows and ensure uninterrupted communication.
Smith.ai offers infinite customization options to ensure that AI prompts are perfectly aligned with specific business needs and workflows. Customization begins with understanding the unique goals and operational requirements of your business. The AI system is then equipped with custom AI prompts that reflect your organization's voice and service standards, including personalized scripts and flexible call instructions that ensure every interaction is consistent with your brand identity.
The AI Receptionist easily takes in call information and routing based on your predefined criteria, whether it involves greeting callers, capturing leads, conducting intake for new leads, or assessing caller fitness for your business. These custom prompts are adaptable for various contexts and seamlessly integrate into your existing systems.
The dedication to customization extends to offering personalized escalation protocols ensuring a smooth transition from AI to human assistance when necessary. This white-glove service approach differentiates Smith.ai from competitors, as we provide dedicated onboarding specialists and wraparound account management rather than leaving you to figure things out alone. These customization capabilities allow businesses to optimize their customer communication processes while maintaining their unique service approach.
The AI Receptionist from Smith.ai is equipped to handle bilingual calls effectively, ensuring that language barriers do not impede customer communication. The system is designed with bilingual capabilities and can efficiently manage interactions in English and Spanish, providing a seamless experience for callers. When a call requires human empathy or cross-cultural understanding, the AI system recognizes situations that benefit from human assistance and escalates the call to a professional receptionist.
These receptionists are trained to handle sensitive topics with emotional intelligence and provide excellent customer service, though they function as professional receptionists rather than cultural consultants or technical advisors. They excel at showing compassion, deescalating high emotions, and collecting detailed information while ensuring callers are properly routed to the appropriate person in your organization who can address specialized needs.
This human assistance ensures that all customer interactions receive appropriate care and attention. Additionally, Smith.ai offers personalized escalation rules which accommodate the specific needs of businesses, including scenarios that necessitate a deeper level of human engagement for customer service and information collection.
