Why us?

Smith.ai was founded with a mission to help business owners succeed. Justin's mother owned a graphic design studio, and he saw first-hand that the overhead of running the business — not the work itself — dominated the daily schedule. Aaron, cofounder of RedBeacon and later CTO of Home Depot, spent time with thousands of professionals across industries, hearing the same story: it's hard to be excellent at what you do if you don't always have time to do it.

And we're uniquely qualified. Our team brings together leadership from companies that know small & medium business — Google, Intuit, and Home Depot. We build and develop our technology in-house, based on feedback and requests from customers. This means when you need something, we can do it — unlike other services without their own engineering teams. We've logged tens of thousands of hours working directly with law firms, IT consultancies, and more, getting to know what moves the needle on their business, and how we can help.

Who we are

Aaron Lee Headshot

Aaron Lee

Cofounder & Chief Executive Officer

Ex-CTO of The Home Depot and co-founder of Redbeacon, acquired by Home Depot in 2012. A founding engineer on Google Video & led YouTube monetization.

Aaron Lee Headshot

Justin Maxwell

Cofounder & Chief Design Officer

Justin has designed products and led teams for Apple, Google, Mint (acquired by Intuit), Sony, and plenty of good (and terrible) startups along the way.

Aaron Lee Headshot

Maddy Martin

Senior Vice President of Growth
Aaron Lee Headshot

George Jernigan


And hundreds of amazing people

Many people in a collage

Our company is based out of Palo Alto, CA, but our receptionists team for phone calls is spread across North America — from Washington to Florida, Canada to Mexico. Our chat agents are also located primarily in North America. To meet client expectations of 24/7 live chat, we utilize a highly skilled global workforce backed by our sophisticated AI technology, ensuring that high standards are met no matter what time of day or night.

Giving Back

Giving back to our team's communities is important to who we are as a company. We make annual contributions to these organizations and continue to add more and expand our impact: