Justin’s mother owned a a small business, and he saw first-hand that the overhead of running the business — not the work itself — dominated her daily schedule.
Aaron, co-founder of RedBeacon and later CTO of Home Depot, spent time working with thousands of professionals across home service industries, hearing the same story: it’s hard to be excellent at what you do if you don't always have time to do it.
And we’re uniquely qualified. Our team brings together leadership from companies that know small & medium businesses — Google, Intuit, Upwork, Home Depot, and many others.
We build and develop our technology in-house, based on feedback and requests from customers. This means that, when you need something, we can do it — unlike other services without their own engineering teams. We’ve logged tens of thousands of hours working directly with law firms, IT consultancies, marketing agencies, and more, getting to know what moves the needle on their businesses and how we can help.