was founded with a mission to help business owners succeed.

We know this space because it's in our roots, authentically. Justin's mother owned a a small business, and he saw first-hand that the overhead of running the business — not the work itself — dominated the daily schedule. Aaron, cofounder of RedBeacon and later CTO of Home Depot, spent time working with thousands of professionals across home service industries, hearing the same story: it's hard to be excellent at what you do if you don't always have time to do it.

And we're uniquely qualified. Our team brings together leadership from companies that know small & medium business — Google, Intuit, Upwork, Home Depot, and many others. We build and develop our technology in-house, based on feedback and requests from customers. This means when you need something, we can do it — unlike other services without their own engineering teams. We've logged tens of thousands of hours working directly with law firms, IT consultancies, and more, getting to know what moves the needle on their business, and how we can help.

Our Leadership Team

Aaron Lee Headshot

Aaron Lee

Cofounder & Chief Executive Officer

Ex-CTO of The Home Depot and co-founder of Redbeacon, acquired by Home Depot in 2012. A founding engineer on Google Video & led YouTube monetization.

Justin Maxwell Headshot

Justin Maxwell

Cofounder & Chief Design Officer

Justin has designed products and led teams for Apple, Google, Mint (acquired by Intuit), Sony, and plenty of good (and terrible) startups along the way.

Jon Diller Headshot

Jon Diller

Chief Operating Officer

With a decade of operational leadership at Upwork (Elance), Jon has successfully scaled and led operational teams to handle the needs of millions of businesses.

Maddy Martin Headshot

Maddy Martin

Senior Vice President of Growth
George Jernigan Headshot

George Jernigan

Brittany Gibbs Headshot

Brittany Gibbs

Corrina Stasik Headshot

Corrina Stasik

Ben Clark Headshot

Ben Clark

HEAD OF Engineering
Justin Kohn Headshot

Justin Kohn

HEAD OF Finance
Katie Webber Headshot

Katie Webber

Barry Hannah Headshot

Barry Hannah

HEAD OF Design
Steve Green Headshot

Steve Green

Rick Hespenheide Headshot

Rick Hespenheide

HEAD OF outreach
Daisy Chow Headshot

Daisy Chow

Daisy Chow Headshot

Travis Corrigan

Head of Product

And hundreds of amazing people handling calls, chats, training, support, technical writing, design, product, recruiting, and more!

Many people in a collage

We're fully remote, and had that in our DNA since the beginning. Although we started out in Palo Alto, CA, our team now spans the world from New Zealand to Spain. To meet the language needs of our customers, our receptionists team for phone calls is based in North America — from Washington to Florida, Canada to Mexico, and our chat agents are also located primarily in North America.

Giving Back

Giving back to our team's communities is important to who we are as a company. We make annual contributions to these organizations and continue to add more and expand our impact: