
Calls come in when you're meeting with clients, processing claims, or preparing policy recommendations. Smith.ai receptionists capture leads, schedule appointments, collect information, and log details instantly in your systems.
AI receptionists handle routine appointment scheduling and answer common questions about coverage types and services. Virtual receptionists manage situations requiring a personal touch — sensitive claims discussions, complex policy questions, and emotional client situations that demand empathy and insurance expertise.
Smith.ai virtual receptionists greet every caller professionally and capture essential insurance information through structured intake questions. By collecting key information upfront — such as insurance type needed (auto, home, life, business, health), current coverage status, claim details including accident reports and property damage assessments, policy changes or renewals, personal or business information, and timeline requirements — the system helps identify and prioritize leads and claims based on your agency's specialties and agent expertise.
AI receptionists excel at high-volume lead screening with consistent questioning about coverage needs, while live virtual receptionists handle complex situations requiring detailed discussion — exploring specific policy requirements, navigating sensitive claims conversations, or managing emotional client situations involving accidents or losses.

The AI Receptionist from Smith.ai combines cutting-edge AI technology with optional human support to deliver unmatched call handling capabilities. Unlike competitors who offer basic subscription services, we provide white-glove implementation and ongoing support to ensure your success.
What sets Smith.ai apart:
Customizable call flows from Smith.ai serve as the technical framework that consistently executes your agency's lead qualification and claims intake protocols. The system routes calls based on insurance type, applies your qualification criteria for coverage needs and risk assessment, and escalates matters based on urgency or sensitivity thresholds you define.
The routing logic determines which calls AI receptionists handle autonomously through structured screening and which situations require virtual receptionists for nuanced judgment — active claims that require empathy, complex commercial insurance inquiries involving multiple stakeholders, or high-value opportunities where relationship-building begins immediately.
Every interaction generates detailed call summaries delivered through your preferred channels, with automatic integration to your agency management systems, CRM platforms, and scheduling tools.
Make better business decisions with real-time call data visualized in your Smith.ai customer dashboard. Every call summary includes AI-generated metadata covering actions completed, caller disposition, priority, call recording and transcription, and more.
Track monthly call volume against historical performance, identify lead patterns by insurance type, analyze which marketing channels generate the highest-quality prospects, and monitor claims volume trends.
When Smith.ai integrates with your agency management system, you can tie the impact of calls and how they're handled — the efficiency of your qualification process and how quickly you respond to claims — directly to your policy sales and client retention.
Comprehensive analytics available across both AI and live virtual receptionist services provide visibility into which insurance types generate the most interest and when claims calls typically occur.

Smith.ai provides flexible receptionist solutions that adapt to your agency's specific needs. A hybrid model offers the best of both worlds. For example, AI receptionists handle routine quote requests and policy inquiries, while live virtual receptionists manage active claims, complex commercial insurance discussions, or emotional situations requiring empathy and relationship management.
You can adjust the balance as your business evolves, based on your current lead volume, claims patterns, or the complexity of your insurance products. Nothing is fixed within the system, so you can make changes anytime. Smith.ai integrates with major agency management platforms to preserve your existing workflows.
You need a partner, not just a tool.
Think of us as the architect of your call handling. You know your business best — we apply our solutions to meet your unique business needs.
Integrating and Testing
Our Forward Deployment Team integrates into your systems and engineers prompts, during onboarding and beyond.
Onboarding & Implementation
We've successfully onboarded thousands of customers. Our seasoned, dedicated Launch Team manages every step of the process.
World-Class Customer Success
With 10 years in business processing 20 million calls, we have a massive base of happy customers. Your Account Manager is your single point of contact for all your ongoing needs and optimization efforts.


Improve customer experiences with 24/7 AI-powered engagement built specifically for your business. Unlike basic AI competitors that offer one-size-fits-all solutions, Smith.ai delivers infinite customization with white-glove implementation tailored to your exact needs and goals.
While other AI services leave you to figure it out alone, our expert team works closely with you to craft custom AI behavior that sounds like your business, follows your procedures, and delivers results that match your goals.
