Blog: Outreach Campaigns

Lead scoring was developed as a way to handle the influx of leads that businesses are seeing in light of the digital transformation. People now can become leads within a matter of seconds, which results in a massive number of potentials that need to be properly screened. Of course, when you’ve got thousands of leads, that becomes a process in and of itself.

Setting up a franchise is a bit easier than starting a business from scratch. Still, you can’t rest on your laurels or rely on your franchise marketing materials and strategies to carry you through year after year. You also need to enlist your own marketing efforts, especially when it comes to finding new clients to continue growing your franchise even after you’ve gotten past the “startup” point.

One of the best ways to become a successful business owner is to invest in a franchise. Learn how to start a franchise business with our detailed guide.

With business growth comes the need to scale up marketing efforts and client acquisition strategies. Fortunately, you’ve also got a larger budget to work with, which means you’ll have more tools and resources at your disposal. At the enterprise level, you’re surely going to have some repeat clients that you can rely on here and there. However, if you want to keep growing and continue to outpace the competition, you’re going to need to keep finding new clients, too.

Running a business is a lot of work. Fortunately, even if you’re a solo business owner, it’s not something that you have to do entirely on your own. And now that your business has grown a bit, you’ve got a marketing budget that is much more capable of helping you out. Too often, companies focus on the PR side of marketing and try to let the publicity do its job, but there are a lot of other efforts that you can invest in to get clients coming in the door.

The cannabis industry is growing, but it still has a long way to go. Unlike other industries, marketing opportunities are harder to come by because this is a business that is technically still illegal at the federal level. Fortunately, companies are popping up all over the place and at an increasing pace, dedicated to assisting with things like cannabis marketing and attracting clients to your cannabis company. Whether you’re a dispensary, a product manufacturer, or even a cannabis clothing and swag brand, you can do a lot with a $10,000 budget to get those new clients coming in.

Small business marketing is a big part of your success. There are several tried-and-true tactics that you’ll come across over the years that you add to your marketing arsenal, including the various efforts available through digital marketing and outreach. To be successful in growing your small business, you’re going to need a new network of clients to keep things moving. Finding those clients, of course, can be much easier said than done.

Marketing and outreach are two efforts that require a lot of focus. In today’s business world, being able to successfully find new clients is all about knowing how to reach them based on the type and size of business that you have. If you’re in the mid-market category, you’re likely feeling like you’re too big for “small business” marketing efforts and still a bit small for “enterprise” marketing—what’s a mid-market business to do?

As your managed services or IT firm continues to grow, so will your need for new clients. There are a lot of different strategies that you can implement to help attract new business, but you should choose the tactics that create a comprehensive solution to get the most out of your investment. With a bigger marketing budget comes bigger opportunities for client acquisition and development, and that’s something you need to embrace if you’re going to continue to scale up in your industry and outpace the competition.

Your growing laser clinic comes with an increasing need for new clients. Fortunately, you’ve also got a slightly larger budget this time around, giving you a lot of different opportunities to find those clients both online and through traditional means of advertising and outreach. At this point, you’ve got the basics in place. You’re looking for something more.