Lead scoring was developed as a way to handle the influx of leads that businesses are seeing in light of the digital transformation. People now can become leads within a matter of seconds, which results in a massive number of potentials that need to be properly screened. Of course, when youāve got thousands of leads, that becomes a process in and of itself.
Read moreā¦Setting up a franchise is a bit easier than starting a business from scratch. Still, you canāt rest on your laurels or rely on your franchise marketing materials and strategies to carry you through year after year. You also need to enlist your own marketing efforts, especially when it comes to finding new clients to continue growing your franchise even after youāve gotten past the āstartupā point.
Read moreā¦One of the best ways to become a successful business owner is to invest in a franchise. Learn how to start a franchise business with our detailed guide.
Read moreā¦With business growth comes the need to scale up marketing efforts and client acquisition strategies. Fortunately, youāve also got a larger budget to work with, which means youāll have more tools and resources at your disposal. At the enterprise level, youāre surely going to have some repeat clients that you can rely on here and there. However, if you want to keep growing and continue to outpace the competition, youāre going to need to keep finding new clients, too.
Read moreā¦Running a business is a lot of work. Fortunately, even if youāre a solo business owner, itās not something that you have to do entirely on your own. And now that your business has grown a bit, youāve got a marketing budget that is much more capable of helping you out. Too often, companies focus on the PR side of marketing and try to let the publicity do its job, but there are a lot of other efforts that you can invest in to get clients coming in the door.
Read moreā¦The cannabis industry is growing, but it still has a long way to go. Unlike other industries, marketing opportunities are harder to come by because this is a business that is technically still illegal at the federal level. Fortunately, companies are popping up all over the place and at an increasing pace, dedicated to assisting with things like cannabis marketing and attracting clients to your cannabis company. Whether youāre a dispensary, a product manufacturer, or even a cannabis clothing and swag brand, you can do a lot with a $10,000 budget to get those new clients coming in.
Read moreā¦Small business marketing is a big part of your success. There are several tried-and-true tactics that youāll come across over the years that you add to your marketing arsenal, including the various efforts available through digital marketing and outreach. To be successful in growing your small business, youāre going to need a new network of clients to keep things moving. Finding those clients, of course, can be much easier said than done.
Read moreā¦Marketing and outreach are two efforts that require a lot of focus. In todayās business world, being able to successfully find new clients is all about knowing how to reach them based on the type and size of business that you have. If youāre in the mid-market category, youāre likely feeling like youāre too big for āsmall businessā marketing efforts and still a bit small for āenterpriseā marketingāwhatās a mid-market business to do?
Read moreā¦As your managed services or IT firm continues to grow, so will your need for new clients. There are a lot of different strategies that you can implement to help attract new business, but you should choose the tactics that create a comprehensive solution to get the most out of your investment. With a bigger marketing budget comes bigger opportunities for client acquisition and development, and thatās something you need to embrace if youāre going to continue to scale up in your industry and outpace the competition.
Read moreā¦Your growing laser clinic comes with an increasing need for new clients. Fortunately, youāve also got a slightly larger budget this time around, giving you a lot of different opportunities to find those clients both online and through traditional means of advertising and outreach. At this point, youāve got the basics in place. Youāre looking for something more.
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