Calls come in when you're meeting with clients, analyzing portfolios, or conducting market research. Smith.ai receptionists screen calls with intelligent lead qualification, book appointments directly on your calendar, securely take payments, and handle inquiries appropriately based on complexity. AI receptionists manage high-volume, routine scheduling, while virtual receptionists handle sensitive financial situations that require discretion and route inquiries about investment strategies or retirement planning to appropriate advisors.
Smith.ai receptionists greet every caller professionally and capture essential financial information through structured intake questions. By collecting key information upfront — such as financial services needed (retirement planning, wealth management, estate planning), current financial situation and goals, asset levels and investment timeline, and risk tolerance preferences — the system helps identify and prioritize qualified prospects based on your advisory specialties and client capacity.
AI receptionists excel at consistent data collection through structured questioning, while virtual receptionists handle callers who request to speak with someone directly or have complex inquiries requiring detailed information collection and routing to the appropriate financial advisor or client services coordinator.

The AI Receptionist from Smith.ai combines cutting-edge AI technology with optional human support to deliver unmatched call handling capabilities. Unlike competitors who offer basic subscription services, we provide white-glove implementation and ongoing support to ensure your success.
What sets Smith.ai apart:
Smith.ai provides customizable call flows designed for financial advisory operations — qualifying leads by asset level and service need, routing urgent client concerns to the appropriate advisors, and collecting essential information before consultations.
The routing logic determines which inquiries AI receptionists handle autonomously via structured questions and which situations require virtual receptionists to route calls about portfolio concerns or market questions and transition to appropriate advisors.
Every interaction generates detailed call summaries with notifications delivered through your preferred channels — email, Slack, text.
The system integrates with your CRM platforms and financial planning software to maintain accurate records without manual data entry. Intelligent routing ensures high-priority client concerns reach available advisors immediately, while routine inquiries are scheduled appropriately based on advisor availability and specialization.
Make better business decisions with real-time call data visualized in your Smith.ai client dashboard. Every call summary is enriched with AI-generated metadata, including actions completed, caller disposition, priority, relevance, call recording and transcription, and more. Historical tables and charts help predict business growth, costs, and ROI with superior accuracy across both AI and live virtual receptionist services.

Smith.ai provides flexible receptionist solutions that adapt to your practice's specific needs. Many financial advisors use a hybrid model: AI receptionists handle routine appointment scheduling and initial prospect qualification, while live virtual receptionists handle calls requiring empathy and discretion, routing portfolio concerns, complex financial planning inquiries, and high-net-worth prospect consultations to appropriate advisors.
You can adjust the balance as your practice evolves — increasing automation for routine tasks or adding more live agent coverage when client call volumes surge during market volatility or when managing high-touch client relationships. Both services integrate with the same financial planning software, follow your compliance protocols, and provide consistent caller experiences.
Think of us as the architect of your call handling. You know your business best — we tailor our solutions to meet your unique business needs.
Integrating and Testing
Our Forward Deployment Team integrates into your systems and engineers prompts and scripts during onboarding and beyond.
Onboarding & Implementation
We've successfully onboarded thousands of customers. Our seasoned, dedicated Launch Team manages every step of the process.
World-Class Customer Success
With 10 years in business processing 20 million calls, we have a massive base of happy customers. Your Account Manager is the single point of contact for all your ongoing needs and every optimization.


Improve customer experiences with 24/7 AI-powered engagement built specifically for your business. Unlike basic AI competitors that offer one-size-fits-all solutions, Smith.ai delivers infinite customization with white-glove implementation tailored to your exact needs and goals.
The AI Receptionist from Smith.ai improves lead capture for financial services businesses by combining the efficiency of AI with the strategic involvement of human agents when necessary. It operates 24/7, ensuring no client inquiry goes unanswered, which is critical in environments where client acquisition depends on quick, reliable communication. The AI handles the initial client interactions, instantly engaging and capturing leads that might otherwise be missed outside of regular business hours.
Additionally, the AI employs intelligent call screening to qualify leads effectively. This capability minimizes wasted time on non-prospective inquiries and prioritizes high-value interactions. The system is adept at identifying and routing important calls directly to human agents if the situation demands personal attention, ensuring that sensitive or complex discussions are handled appropriately. Furthermore, by integrating seamlessly with CRM systems and providing real-time data analytics and call summaries, the AI Receptionist allows businesses to gain insights into call activities and make informed decisions that enhance lead conversion rates. This strategic advantage helps financial services not only save costs but also scale their operations by focusing their human resources on interactions that are crucial to business growth.
The AI Receptionist from Smith.ai offers significant cost savings compared to traditional human receptionists. While a full-time human receptionist costs approximately $77,000 annually including salary and benefits, Smith.ai's AI Receptionist starts at just $95.00 per month. This represents potential savings of over $40,000 annually.
The AI Receptionist provides 24/7 availability with intelligent call handling, lead qualification, and appointment scheduling. What sets Smith.ai apart is the seamless human support - professional receptionists are available for escalations, complex situations, or when callers request human assistance. This hybrid approach combines AI efficiency with human expertise, ensuring no call goes unanswered while maintaining the personal touch that matters to your clients.
Smith.ai AI Receptionist offers significant customization to accommodate the unique needs of financial businesses. This customization includes tailoring AI prompts specific to the financial industry, ensuring routine inquiries are efficiently managed while complex tasks are escalated to human agents when necessary. The solution is designed with flexibility in mind, allowing businesses to adjust instructions and priorities as their needs evolve. This adaptability makes it suitable for businesses with varying client engagement strategies, from loan processing to customer support.
During the setup process, Smith.ai provides personalized support to ensure a seamless integration of the AI Receptionist into your operations. This includes personal onboarding sessions where dedicated sales engineers and account managers help implement the AI technology in line with your business goals. Ongoing account management ensures continued alignment with your operational objectives, making Smith.ai not just a service provider but a partner in optimizing your client interactions. The commitment to adaptability and personalized support underscores Smith.ai capability to cater to diverse financial business environments effectively.
Smith.ai offers a suite of features designed to ensure round-the-clock client support specifically tailored for financial services. This includes 24/7 AI-powered call handling that ensures clients have access to professional assistance at any time of day or night. Beyond just answering calls, the service provides intelligent call screening, allowing routine inquiries to be efficiently managed by the AI. This enables human agents to focus on more complex or sensitive situations, ensuring that high-priority issues receive the personal touch they require.
Furthermore, Smith.ai integrates with financial firms' existing CRM systems, facilitating seamless management of client interactions and data. The bilingual AI answering capability also broadens support accessibility, while features like smart lead screening and automated appointment scheduling help maintain high levels of client engagement and satisfaction. To enhance security and compliance, the system can aid in payment collection, further supporting the operational needs of financial services. All of these features are backed by professional onboarding and ongoing support from Smith.ai to optimize their implementation and effectiveness.
