
Calls come in when you're meeting with clients, analyzing portfolios, or conducting market research. Smith.ai receptionists screen calls with intelligent lead qualification, book appointments directly on your calendar, securely take payments, and handle inquiries appropriately based on complexity. AI receptionists manage high-volume, routine scheduling, while virtual receptionists handle sensitive financial situations that require discretion and route inquiries about investment strategies or retirement planning to appropriate advisors.
Smith.ai receptionists greet every caller professionally and capture essential financial information through structured intake questions. By collecting key information upfront — such as financial services needed (retirement planning, wealth management, estate planning), current financial situation and goals, asset levels and investment timeline, and risk tolerance preferences — the system helps identify and prioritize qualified prospects based on your advisory specialties and client capacity.
AI receptionists excel at consistent data collection through structured questioning, while virtual receptionists handle callers who request to speak with someone directly or have complex inquiries requiring detailed information collection and routing to the appropriate financial advisor or client services coordinator.

The AI Receptionist from Smith.ai combines cutting-edge AI technology with optional human support to deliver unmatched call handling capabilities. Unlike competitors who offer basic subscription services, we provide white-glove implementation and ongoing support to ensure your success.
What sets Smith.ai apart:
Smith.ai provides customizable call flows designed for financial advisory operations — qualifying leads by asset level and service need, routing urgent client concerns to the appropriate advisors, and collecting essential information before consultations.
The routing logic determines which inquiries AI receptionists handle autonomously via structured questions and which situations require virtual receptionists to route calls about portfolio concerns or market questions and transition to appropriate advisors.
Every interaction generates detailed call summaries with notifications delivered through your preferred channels — email, Slack, text.
The system integrates with your CRM platforms and financial planning software to maintain accurate records without manual data entry. Intelligent routing ensures high-priority client concerns reach available advisors immediately, while routine inquiries are scheduled appropriately based on advisor availability and specialization.
Make better business decisions with real-time call data visualized in your Smith.ai client dashboard. Every call summary is enriched with AI-generated metadata, including actions completed, caller disposition, priority, relevance, call recording and transcription, and more. Historical tables and charts help predict business growth, costs, and ROI with superior accuracy across both AI and live virtual receptionist services.

Smith.ai provides flexible receptionist solutions that adapt to your practice's specific needs. Many financial advisors use a hybrid model: AI receptionists handle routine appointment scheduling and initial prospect qualification, while live virtual receptionists handle calls requiring empathy and discretion, routing portfolio concerns, complex financial planning inquiries, and high-net-worth prospect consultations to appropriate advisors.
You can adjust the balance as your practice evolves — increasing automation for routine tasks or adding more live agent coverage when client call volumes surge during market volatility or when managing high-touch client relationships. Both services integrate with the same financial planning software, follow your compliance protocols, and provide consistent caller experiences.
Think of us as the architect of your call handling. You know your business best — we tailor our solutions to meet your unique business needs.
Integrating and Testing
Our Forward Deployment Team integrates into your systems and engineers prompts and scripts during onboarding and beyond.
Onboarding & Implementation
We've successfully onboarded thousands of customers. Our seasoned, dedicated Launch Team manages every step of the process.
World-Class Customer Success
With 10 years in business processing 20 million calls, we have a massive base of happy customers. Your Account Manager is the single point of contact for all your ongoing needs and every optimization.


Improve customer experiences with 24/7 AI-powered engagement built specifically for your business. Unlike basic AI competitors that offer one-size-fits-all solutions, Smith.ai delivers infinite customization with white-glove implementation tailored to your exact needs and goals.
