Howard Lesnik built My NJ Injury Lawyer from the ground up. As a true solo practitioner, he runs every part of the firm himself — the legal work, the client relationships, and for years, the phones. Personal injury clients don’t call during predictable hours. They call when an accident happens, when an insurance adjuster gives them trouble, or when they’ve finally decided to take action. And for a long time, every one of those calls was routed directly to Howard’s personal cell. Whether he was in Florida, at a family event, or it was late at night, his phone rang.
A marketing consultant nudged Howard to try Smith.ai, and when he did, the fit was clear. The combination of 24/7 live answering, lead screening, and direct integration with his PracticePanther case management system meant Smith.ai wasn’t just answering phones — it was slotting into his workflow. Every qualified call gets screened, summarized, and synced into his system automatically. He gets the information he needs without extra legwork.
After implementing Smith.ai, the difference was immediate on two fronts. First, roughly half of the calls Howard used to field personally were spam. Smith.ai blocks those by default — free of charge — so he’s no longer paying, in time or money, for interruptions that had no business value. Second, the leads that do come through are captured fully, even when Howard is unavailable. The most concrete proof: A potential client called on a weekend, Smith.ai emailed Howard the details, and he was able to secure the business during follow-up.
“I called her right back, and she signed the retainer the next Tuesday.”
Howard can now attend a client meeting, watch his son’s baseball game, or travel without the anxiety of a ringing phone. Howard's firm is responsive 24/7 — not because Howard is always available, but because Smith.ai is. For a solo attorney competing for clients with firms that have full front-office staff, that coverage is the difference between a missed opportunity and a signed retainer.