Personal injury & disability law firm converts more leads after hours

How BenGlassLaw stopped losing leads with Smith.ai and closed the gap between callers and clients

Brian Glass

BenGlassLaw

Clients are the most important part of a successful law firm. However, you can lose countless potential clients after business hours when callers reach a “we’re closed” phone tree or voicemail. When no one answers, they move on to the next law firm on their list, whether it’s a Google or ChatGPT search. For a PI firm like BenGlassLaw, this can cause losses to firms upward of $18,000 to $20,000 per caller. That’s why having experienced, live receptionists who can professionally answer calls makes all the difference in converting leads from caller to client. When leads call in at any time, Smith.ai can be on the front lines to present a personable, friendly first impression for your firm to continue intake, even after hours.

BenGlassLaw

Fairfax, Virginia

The problem

Law firm losing leads during after-hours

Our solution

Live agents handling intake calls 24/7

BenGlassLaw’s main area of improvement was what Brian Glass refers to as “stopping the shop.” Simply put, this means getting a lead who is searching for an attorney to stop and book a consultation with his firm, BenGlassLaw. The firm was losing clients it did not even know about and needed a fix. To do this, Brian wanted to implement something more personable and efficient — unlike a phone tree.

This is where Smith.ai came in and provided that smooth transition that ultimately led to the success of their goals. Smith.ai’s receptionists created that first-class experience that Brian was looking for and led them through the intake process. The difference was immediate. By answering every call, our virtual receptionists created an atmosphere of trust and professionalism for Brian’s leads, allowing them to feel that their unique case mattered to the firm.

After-hours answering

Appointment booking

Lead screening and intake

White-glove customer service

Do it. You just don't know how many cases you're missing out on that call outside of your core business hours.

Smith.ai virtual receptionists use AI tools to elevate the customer experience and tailor each call to suit the caller’s needs best. The caller feels comforted that their case is heard and understood by a trusted virtual receptionist who does the same intake as the daytime in-house staff. Then, the virtual receptionist books a consultation appointment using Smith.ai’s Calendly integration of the firm’s calendar. Smith.ai virtual receptionists booked leads after hours and worked with the firm’s calendar system to reduce errors and ensure synergy between the information gathered on calls and the information received in-house.

BenGlassLaw has been a leading law firm since 1995 that proudly serves injury clients throughout Virginia and disability clients nationwide. Their expertise is helping those who are injured and disabled tell their stories. Brian Glass switched to Smith.ai after a bad experience with another provider that had a different model of handling intake. During the transition to Smith.ai, his firm has achieved a much smoother intake process that allows appointments to be set for the team after hours and closes the gap between callers and clients. According to Brian Glass, Smith.ai has given him peace of mind, knowing there are no more cases he is missing out on. Now, he has the freedom to focus more on other areas and goals of the firm.

Working with BenGlassLaw, Smith.ai has fixed the firm’s issue of losing leads after hours and helped them nail the intake process. Smith.ai provides Brian Glass with much-needed time to concentrate on other important tasks, knowing he has trained, professional virtual receptionists to take calls and smoothly usher new leads into his firm.

Smith.ai is a superior 24/7 call answering and intake service for small businesses. Our virtual receptionists help you build better relationships with new and existing clients. We will help save you money and time, give your clients the personalized attention they deserve, and capture more qualified leads (bye-bye spam calls!).