Personal injury law firm balances quality and quantity with Smith.ai

The Wilson PC made the switch to Smith.ai and stopped compromising what was important to them

Belinda Katko

The Wilson PC

People looking for personal injury attorneys have many options on the Internet. Standout firms are the ones that answer promptly when a desperate potential client is looking to speak with someone immediately. Law firms that want to succeed should always have someone ready to answer the phone, comforting the caller that their case is important and can be helped. Callers want to feel assured that your team can guide them confidently in the right direction. First interactions are often the only chance to stop callers searching for a personal injury attorney. Smith.ai virtual receptionists answer calls 24/7, providing a professional first impression that leads callers to become clients.

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The Wilson PC

Atlanta, Georgia

The problem

Law firm could not find a balance between taking enough calls and maintaining quality call handling

Our solution

Virtual receptionists increase call volume and provide consistent professionalism

Initially, one in-house person handled The Wilson PC’s inbound calls. As the firm grew, Belinda Katko, Chief Operating Officer, looked for ways to handle the influx of calls outside business hours. They began with a different answering service that took many calls but lacked quality. Another provider missed calls, causing them to lose valuable leads. This led The Wilson PC to Smith.ai, where they found a balance of quality and consistency. Smith.ai virtual receptionists offered professionalism, building the trustworthy first impression they needed while handling exceptional amounts of calls.

Smith.ai also eased the minds of the in-house staff by integrating with the firm’s Filevine case management software. The Wilson PC gained a competitive advantage by automating repetitive tasks like conducting intake. Smith.ai shared contact information and summaries directly with their Filevine, updating them on every call answered.

The Wilson PC knows that callers will always be met with an efficient first interaction and feel confident that the firm could take care of them with Smith.ai. The virtual receptionists ensure that all qualifying information is efficiently gathered during the initial call. The Wilson PC's team is now better equipped to engage potential clients with the next steps during follow-up.

24/7 phone answering

Overflow answering

CRM integration

White-glove customer service

We have that peace of mind, knowing that our calls are being answered well, and our clients are being taken care of.

The Wilson PC is a Georgia-based personal injury law firm specializing in clients primarily injured in motor vehicle accidents. They have office locations in Atlanta, Macon, Savannah, and Decatur. The firm takes pride in helping people get service and results, with a mission of protecting injured victims’ rights and helping them recover maximum compensation. It was important for Belinda and The Wilson PC to have people they could trust to answer positively and politely to their clients every time. She saw the difference with Smith.ai in how the right virtual receptionist solution brought an air of personable, individualized professionalism to each call.

Smith.ai is a superior 24/7 call answering and intake service for small businesses. Our virtual receptionists help you build better relationships with new and existing clients. We will help save you money and time, give your clients the personalized attention they deserve, and capture more qualified leads (bye-bye spam calls!).