Recruitment firm taps into 24/7 call answering & automation

Deep integrations keep this small business moving quickly
Alex McFarland

Workers across the country are actively (and earnestly) searching for better employment opportunities. In fact, a recent PwC survey found that 65% of employees are looking for a new job. This isn't necessarily a new trend (there are always job vacancies that need to be filled), but many recruiting firms struggle to address the growth. There are more candidates to screen, more interviews to schedule, and more firms to compete against. On top of managing this growth, one of the biggest blockers recruiting firms have consistently dealt with is attempting to balance admin duties with industry-specific tasks that simply can't be delegated. And that's exactly what Alex McFarland, owner of Persevus, found was keeping his direct placement recruiting firm from operating at peak efficiency.

Faced with the same dilemma, Alex searched for a solution to help him better manage his workload and wound up finding It didn't take long for him to begin using's virtual receptionist services in 2016. This allowed Persevus to appear more mature and elevate the brand — even when he was the sole employee. He got the experience of having an in-house receptionist without needing to hire one — for a much smaller investment. Over the years, Alex has discovered more opportunities to use to simplify his day-to-day, optimize his workflow, and elevate some of the pressures that have come with running a business.


Omaha, Nebraska
The problem
Streamling overhead work and automating processes
Our solution
Live agents handling calls with AI-driven workflows

When Alex first started using, it was simply to answer calls and take messages on his behalf 24/7. Those messages would be sent to him in an email, and Alex would respond when he had time. 

Unlike many other virtual receptionist services, goes far beyond simple call answering. Our services address the unique needs of our customers, so when Alex sought to incorporate more automation into his processes, our agents were able to adjust their support to accommodate him. The messages that Alex used to receive via email are now integrated into his firm's system directly.

As Persevus evolved, so did the way Alex utilized Backed by the best tech, tools, and agents in the industry, and designed with customization in mind, is there to help Alex accomplish his business goals. Alex raved, “Smith might be the only vendor category since I started Persevus that I haven’t turned over at least twice.” That’s due to’s commitment to technology, automation, and integration — a vision that Alex shares.

“I continue to be surprised with how we turn to Smith more and more as we automate, optimize, and outsource our workflows.”

The true value of’s virtual receptionist services for Alex was found in the significant improvement in the amount, speed, and quality of the work Persevus was able to do. Among many significant impacts had on Persevus’ workflows, some of the most notable were: 

  1. Informed Appointment Scheduling

When a candidate returns a recruiter’s call, receptionists can pull up information about each job and are empowered to schedule time with the candidate on the recruiter’s calendar. 

  1. 24/7 Call Answering answers every call, even when a recruiter is off work or out sick. That differentiator of candidate experience helps make more placements and satisfy more clients. 

  1. Seamless Automation

Through, Persevus employees have access to automation tools that help them streamline new client intake, consultation booking, and much more. 

  1. Lead Qualifying and Screening

Persevus recently started allowing’s virtual receptionists to make outbound calls on their behalf to qualify candidates based on job descriptions, saving Persevus’s team the task of screening every candidate themselves.

Some of the benefits Persevus have noticed as a result of these impacts alone include:

  • Increased responsiveness
  • Expanded placing capacity
  • Decreased appointment cancellations/no-shows
  • Enhanced client qualification and intake process
  • Revitalized productivity rates
  • Boosted client and candidate satisfaction

As Alex continues to develop Persevus’ internal processes to grow candidates throughput without increasing headcount, he finds himself asking, “Can do that?” He’s always pleasantly surprised when the answer is an enthusiastic “yes!” is a superior 24/7 call answering service for small businesses and individuals. Our virtual receptionists help you build better relationships with new and existing clients and candidates. We will help save you money and time, give your callers the personalized attention they deserve (don’t we all prefer to talk to a human!), and find more qualified leads (bye-bye spam calls!)


Sources: PwC

Trusted by 3,000+ businesses

5.0 stars
4.9 stars
5.0 stars
4.6 stars

Take the faster path to growth.
Get today.

Affordable plans for every budget.