122% increase in captured calls with Smith.ai & CallRail

Efficient lead management leads to more calls received

Zeke Silvani

Convert It Marketing

There’s no question that small and solo law firm owners are experts in the law, but they don’t always have the sales and marketing chops needed to successfully manage a business. That’s why it often makes sense to turn to a partner with deep knowledge of the digital landscape and business development.

Zeke Silvani, Chief Revenue Officer at Convert It Marketing, is no stranger to the legal space. He and his team focus on providing law firms with their turnkey marketing solution, “Conversion Pro.” Following their brand mantra of easy, effective & affordable, this homegrown solution saves their legal clients time — so they can focus more on billable work — while producing high-quality leads that enable them to achieve their revenue goals.

Convert It Marketing relies heavily on partnerships with Smith.ai — specifically, 24/7 call answering with virtual receptionists — and CallRail, a superior lead intelligence platform that helps businesses track and attribute each lead across their marketing journey. By transforming their marketing efforts into a fully integrated solution, Convert It Marketing is able to ensure more leads are captured, converted, and tracked without allowing them to fall into the hands of competitors.

Convert It Marketing

Miami, Florida

The problem

Converting more leads on behalf of clients

Our solution

Outsourced agents for 24/7 sales enablement

Zeke Silvani’s team at Convert It Marketing works hard to produce high-quality leads for their law firm clients, however, not every lead was being successfully answered and worked by their clients. It was difficult for them to understand exactly how many of their leads were being missed, so they turned to longstanding partner CallRail for the answer.

By tracking calls, Convert It Marketing quickly identified that a third were being overlooked by their law firm clients. Those were leads paid for, too — but completely missed due to unavailability or lack of follow-up. Something had to be done.

After thoughtful research and development, the Convert It Marketing team built a solution they now dub “Conversion Pro.” It combines lead generation-focused digital marketing with partnerships through Smith.ai and CallRail. In doing so, calls generated from marketing & advertising are answered by Smith.ai’s virtual receptionists and then recorded and tracked through CallRail. It’s a fully integrated and automated solution, so clients can focus less on the moving parts and more on the consultations booked.

24/7 phone answering

Lead screening and intake

Free spam blocking

Warm phone transfers

“Our clients who have these services are happier, spend more with us, and churn at a lower rate. This has been a home run for us at Convert It Marketing!”

Smith.ai's 24/7 virtual receptionists handle all inbound calls whenever lawyers are not immediately available to answer — closing the gap on any potentially missed opportunities and ensuring that all callers have appointments booked directly on a lawyer’s calendar.

Convert It Marketing concluded that more than half of leads couldn’t reach a lawyer in real time and needed an appointment set by an agent. Without Smith.ai, those leads would have been lost. Before, firms answered only 45% of their inbound calls, on average. After incorporating Smith.ai's virtual receptionists into their workflow, the average answer rate skyrocketed to virtually 100% — an incredible 122% improvement in calls received and handled.

In partnership with CallRail, Convert It Marketing is able to easily track the success of each campaign across channels — including local SEO, content marketing, pay-per-click, and local service ads — using dynamic number insertion (DNI) call tracking. CallRail also allows them to listen to sales conversations had by lawyers and potential clients, so they can offer their clients coaching on call handling techniques.

Convert It Marketing + Smith.ai + CallRail is the dynamic trio that makes all of this possible.‍

Zeke says he’s most pleased that his chosen partners continue to fulfill their original promises. He and his team have worked with other providers in the past, and he emphasizes the importance of consistency, reliability, and having a high-quality service that fully met expectations starting on day one.

Zeke Silvani is the Chief Revenue Officer at Convert It Marketing, a full-service digital marketing agency focusing on small and solo law firms. Their core principles are easy, effective, and affordable — whether that involves developing websites, building pay-per-click campaigns, or answering calls.

Convert It Marketing developed “Conversion Pro,” a service that combines their lead generation services with call answering (via Smith.ai) and call tracking (through CallRail). These partnerships enable a seamless, hands-off experience for clients while maximizing their ROI. New client typically begin with a one-month beta test, and most continue using the solution long-term thanks to the significant increase in booked appointments.

Smith.ai is a superior 24/7 customer engagement solution. Our North America-based agents — backed by our powerful AI — are skilled at having high-quality conversations. We engage and convert leads through inbound and outbound calling to create more sales opportunities for clients.

CallRail is the lead intelligence platform that makes it easy for businesses of all sizes to market with confidence. Serving more than 200,000 companies worldwide, CallRail’s solutions help businesses track and attribute each lead to their marketing journey, capture and manage every call, text, chat, and form, and use real-time insights to optimize their marketing.