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122% increase in captured calls with Smith.ai & CallRail
Efficient lead management leads to more calls received
Convert It Marketing runs the full marketing stack for small and solo law firms: websites, PPC, SEO, local service ads. Zeke Silvani’s team generates quality leads, following their brand mantra of easy, effective & affordable to save their legal clients time — so they can focus more on billable work — while producing leads that enable them to achieve their revenue goals.
Convert It Marketing
Miami, Florida
The problem
Converting more leads on behalf of clients
Our solution
Outsourced receptionists for 24/7 sales enablement
While Zeke and his team excelled at generating high-quality leads for clients, generating a lead is only half the job. What happens when a firm doesn’t answer the phone? Zeke turned to their longstanding partner, CallRail, to find out — and the data wasn’t pretty. A third of the inbound leads his agency was producing were going unanswered by clients. These weren’t cold prospects — they were paid leads that someone had already decided to act on. And they were gone.
Zeke had already been exploring solutions when he landed on a combination that worked: Smith.ai for 24/7 call answering and intake, paired with CallRail for call tracking and attribution. His team built this pairing into a productized offering he calls “Conversion Pro” — a hands-off, fully integrated solution where leads from any channel get answered by Smith.ai receptionists, and every call gets recorded, tracked, and attributed in CallRail. Clients don’t have to manage the moving parts. They focus on consultations.
“Our clients who have these services are happier, spend more with us, and churn at a lower rate. This has been a home run for us at Convert It Marketing!”
The results were definitive. Before Conversion Pro, law firm clients were answering an average of 45% of their inbound calls. After Smith.ai was added, that number reached virtually 100% — a 122% improvement. More than half of those leads needed an agent to book an appointment directly, meaning they couldn’t self-serve — without Smith.ai, they would have been lost entirely. Zeke’s law firm clients are now capturing the business they were already paying to generate.
For Convert It Marketing, Smith.ai is now a core part of the product — not an add-on. Zeke values consistency and reliability above all in a partner, and Smith.ai has delivered from day one. The ripple effect for his agency has been real: Clients retain longer, spend more, and refer others. For a firm staking its reputation on delivering ROI, that’s the proof point that matters.