Solo law firm eliminates disruptions and boosts efficiency with 24/7 virtual receptionists

Matt Canzer

Butterfly Legal

Matt Canzer, a solo practitioner and Founder of Butterfly Legal, is constantly on the move. Whether he's in the office or traveling, he can't afford the constant interruption of phone calls. With call volume rising, he needed a seamless way to manage inbound calls, filter out unqualified leads, and ensure every caller received a professional, helpful response — without sacrificing his productivity.

Butterfly Legal

British Columbia

The problem

Managing calls without losing focus

Our solution

Smith.ai’s 24/7 Virtual Receptionists

For Matt, every phone call was a disruption. He was getting up to 10 calls a day, many of which were sales calls or inquiries outside his practice area. Every call was a constant disruption that took him out of deep legal work, making it hard to focus. As a solo attorney who travels frequently, he couldn’t always be there to answer calls in real time.

“I needed somebody managing the phones while I’m gone. But even when I’m back, every time the phone rings and I have to answer, it interrupts my flow.”

24/7 phone answering

Appointment booking

Call intelligence and metadata

Call recording & transcription

Outbound callbacks

SMS, Slack, and Teams notifications

“Smith.ai was literally white-glove service. In about 45 minutes, they customized everything for me, and whenever I needed a tweak, it was just an email away.”

After testing multiple call answering services, Smith.ai stood out. Smith.ai’s virtual receptionists answer every call as if they were an in-house Butterfly Legal staff member, screening and routing callers based on Matt’s specific instructions. Sales calls are automatically blocked, while potential clients are carefully qualified before being guided to an intake form. Calls from courts and other attorneys are warm-transferred to Matt, ensuring he never misses critical communications. Calls are answered around the clock, giving clients a live human response at all hours. Instead of making follow-up calls himself, Matt submits a quick request, and a Smith.ai receptionist calls the client back with his message. Every receptionist can access past call interactions, providing a smooth, continuous experience for repeat callers.

“The callback feature is fantastic. Instead of making the call myself, I fill out an easy online form, and one of Smith.ai’s agents calls the person back with my message.”

With Smith.ai, Matt has completely transformed how he handles client communication. He stays focused on legal work without being distracted by phone calls. Smith.ai’s white-glove setup with a dedicated onboarding specialist was effortless to implement, and Matt has refined his call handling over time. Without hiring in-house staff, he has a 24/7 reception team managing his calls at a fraction of the cost. Even while at the airport, he watches calls come in on his phone, knowing every caller is taken care of. This has saved him countless hours, allowing him to focus on what he does best-practicing law.

Matt Canzer trusts Smith.ai to keep his law firm running smoothly. By outsourcing his call handling, he’s reclaimed his time, eliminated interruptions, and ensured every client gets the attention they deserve.

If you're a solo or small firm attorney looking to free up your time and improve client interactions, Smith.ai has you covered. With Smith.ai, you can focus on your legal work, knowing that your calls are being handled professionally and efficiently.