What Is SDR-as-a-Service?

Sean Lund-Brown

In the business world, the sales structure is changing. Thanks to the digital global economy, more companies are outsourcing to remote teams that can do the same work as employees, but at a fraction of the cost and often with more expertise and experience. Outbound sales outsourcing is also referred to as SDR-as-a-Service, which essentially means you’re using outsourced sales reps to handle your business. 

A deeper look at SDR-as-a-Service

SDR-as-a-Service is exactly what it sounds like: outsourcing to a company like Smith.ai that has SDRs (Sales Development Representatives) who can handle outbound calling, outreach campaigns, lead generation and nurturing, and other solutions. Companies are popping up all over the place that offer various types of outsourced sales assistance, taking all of the tedious work off of your hands for good. 

This is appealing to companies for several reasons, but the cost is the primary factor. You can outsource to a team of dedicated SDRs that act as the face of your company for a fraction of what it would cost you to hire even a single employee as part of your payroll. Of course, there are several other benefits to using this solution for your outbound sales needs. 

SDR-as-a-Service alleviates the burden for sales teams and more 

Even the most experienced sales teams may struggle with managing and using SaaS platforms. There are so many solutions out there that it can be hard to narrow down what’s best for your team. And then, of course, you have to teach everyone how to use the tools. This can take a lot of time, money, and other resources. On the other hand, you could outsource and save a fortune while getting the exact services that you need from experienced sales reps. 

SDR-as-a-Service providers also afford the benefit of saving money and time. Their solutions are designed to be customized and scaled quickly and easily, saving you the hassle of upgrading software platforms every time you grow. If you are looking for a better way to handle sales without tapping your own resources beyond their means, this could be the ideal solution. 

Another perk here is that you’ll have access to an entire team of sales reps or as many as you need. When you hire in-house, you probably have to hire one or two people at a time, and that means it will take longer for your business to grow. When you hire a team to manage everything, you won’t have to worry about training or hiring, or the costs associated with them. 

Other benefits of SDR-as-a-Service include:

  • Outsourcing can help you reach your goals for lead generation quicker 
  • SDRs already have the expertise for selling, they just need a little insight about your brand
  • Outsourced sales reps are experts at just that: selling 
  • Most SDR-as-a-Service teams bring their own tools and software solutions to the table
  • SDR outsourcing can be used for market validation to test new products by “selling” them immediately 

What to look for in an SDR-as-a-Service provider 

When you are going to outsource, it’s a good idea to make sure that you know what you’re getting. Consider the experience and quality of any service, as well as their qualifications, areas of expertise, and other factors. Ask what they currently do, how they have room to help your company, and what kind of experience they have. 

Think of this as an interview. It’s your chance to find the ideal people for the job, so you need to take advantage of that. Make sure that you also ask what their average length of time between prospect outreach and getting a meeting is because you’ll want to ensure they can keep pace with your company. 

You will want to ask about the pricing structure, but not necessarily so much focused on the cost. Instead, you’ll want to be sure that the company is transparent about its pricing and services, and that they’re willing to work with you to find something that works for your budget. 

Cut your lead generation budget drastically 

Lead generation and prospecting can become costly for your business over time. That’s why it is advantageous to use any resources that you can to cut costs without cutting back on quality or the services that you provide. When you outsource the outbound sales and outreach campaigns that you’re running, you’ll free up more of your own resources and save a small fortune in the process. 

Even if you spend $5,000 a month on a third-party SDR team, you’re getting an entire team for less than the cost of a single SDR on your payroll (currently around $76K). When you add that to the fact that you’re getting so much for your money and that you’ll be able to scale faster and grow more quickly than ever before, it all adds up to a great idea for many SMBs today. 

Do you have the time, money, and means to hire a full sales team? Do you need to? These are questions you need to ask yourself and you’ll likely find that going the SDR-as-a-Service route could be just what you need. 

Partner with Smith.ai for outsourced sales and more 

If you’re ready to streamline your operations and let the pros handle the sales calls, consider a partnership with the 24/7 virtual receptionists at Smith.ai. Our dedicated team will be able to assist with all kinds of outbound sales and support, outreach campaigns, and even things like lead screening and intake, appointment scheduling, and more. 

We’ll even be there to answer calls 24 hours a day, seven days a week so that you never miss a single opportunity. Plus, we can help you create a solid strategy that makes it easy for us to manage it all. Whether you just need some help with your outbound sales or you’re looking for a full-service outsourced solution for sales, communication, and more, we’ve got you covered. 

To learn more, schedule a consultation to discuss what the 24/7 virtual receptionists at Smith.ai can do as your SDR-as-a-Service provider. You’ll also find us at hello@smith.ai or (650) 727-6484. 

Sean Lund-Brown

Sean Lund-Brown is a current Marketing Assistant for Smith.ai. A graduate from Metropolitan State University of Denver, Sean graduated with a BA in Music and an individualized degree in Teaching Vocal Pedagogy.

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