18 Best Apps for Tracking Sales To Improve Performance and Success


As a business owner or sales professional, tracking your sales performance is essential to making informed decisions and driving growth. But with so many sales tracking apps available, choosing the right one for your business can be overwhelming.

That's why we've done the research for you and compiled a list of the 18 best sales tracking apps on the market. 

Whether you're a small business owner or an enterprise business, these apps offer a range of features to help you manage your sales pipeline, track your progress, and improve your sales performance. 

What is a sales tracking app?

​​A sales tracking app is a platform that helps businesses track and manage their sales process. It allows sales teams to keep track of their leads, activity, and customers in a single, centralized location. 

Sales tracking apps typically offer features such as lead management, contact management, sales reporting and analytics, and integrations with other sales and marketing tools. 

With a sales tracker app, every step of your sales process is automatically managed with the ultimate goal of optimizing and enhancing your sales and customer experience. 

The benefits of a sales tracking app

A sales tracking app is a smart investment if you're looking for a tool that can help you increase your sales and motivate your sales team. There are plenty of benefits to adding a sales tracking app to your tech stack, including: 

  • Improved sales productivity: You can streamline your sales process, automate repetitive tasks, and get more done in less time. This can help your sales team be more productive, close more deals, and generate more revenue.
  • Better sales visibility: You’ll get real-time visibility into your sales pipeline, allowing you to monitor progress, identify bottlenecks, and take action to improve performance. This can help you make data-driven decisions, optimize your sales process, and improve your bottom line.
  • Enhanced collaboration: You can easily collaborate with your team members and share information. This can help you work more efficiently, avoid duplication of effort, and keep everyone on the same page.
  • Improved customer relationships: You can keep track of your customer interactions, preferences, and needs. This can help you provide better customer service, build stronger relationships, and increase customer loyalty.

18 Best apps for tracking sales

Now that you know what a sales tracking app is and how it can benefit your business, dive into our list of the best apps on the market today. From CRM platforms to sales automation tools, you’ll find an app that’ll suit your business needs. 

1. SetSail

Price: By quote only

Rating: 4.7 out of 5 stars on Capterra

SetSail bills itself as the “AI analyst for revenue teams” and the platform lives up to that promise. It integrates with most of the software out there, including Salesforce and Google. It’s also built to provide plenty of visibility into each rep’s activity so that leaders can make real-time, informed decisions. It’s used by companies like Spotify and LinkedIn, but also by smaller firms.

Key features:

  • Engagement tracking
  • Performance management
  • Real-time data
  • Detailed reporting
  • Sales trend analysis
  • Customizable reports, notifications, and alerts

2. Pipedrive

Price: By quote only

Rating: 4.5 stars out of 5 on Capterra

Pipedrive is a customer relationship management (CRM) platform created by salespeople, for salespeople, to help businesses grow. This is a great app for tracking sales because it provides a simple, visual, and customizable way to manage your sales pipeline and track your sales activities.

Key features:

  • Customizable sales pipeline stages
  • Automated drip campaigns
  • Automated lead scoring
  • Automated revenue forecasting
  • AI-powered sales mentor

3. Salesforce Sales Cloud

Price: Plans start at $25 per user per month

Rating: 4.4 out of 5 stars on Capterra

Salesforce Sales Cloud is a great app for tracking sales because it provides features that track sales opportunities, automates tedious tasks and workflows, and gives you data-driven insights on your sales pipeline. You can also set up automatic lead scoring and routing to make sure leads never get lost and that the appropriate sales reps follow up on leads while they're still warm.

Key features:

  • Process automation
  • Contact management
  • Opportunity management
  • Lead management
  • Pipeline and forecast management

4. HubSpot

Price: Free, additional fees for premium additions

Rating: 4.5 stars out of 5 on Capterra

HubSpot’s sales tracking software offers a wide range of features that allow you to manage your entire sales process in one place. You can store all your contacts, leads, and deals in a centralized database, making it easier to manage your sales process and keep track of your leads as they move through the pipeline.

Key features:

  • Sales pipeline management
  • Sales automation
  • Custom lead scoring data
  • Reporting and analytics

5. Agile CRM

Price: Free for 10 users, paid plans starting at $8.99 per user per month

Rating: 4.1 out of 5 stars on Capterra

Agile CRM is an all-in-one CRM with sales, marketing, and service automation in a single platform. Agile CRM allows you to create new tasks automatically for your team, put your appointment calendar online, and automate everything from telephony to follow-up emails. You can view all contacts in one platform, track deals, score leads, and more.

Key features:

  • 360 contact view
  • Custom data fields
  • Lead scoring
  • Appointment scheduling and follow-ups
  • Custom deal tracks

6. ActiveCampaign

Price: Plans start at $29 per month

Rating: 4.6 out of 5 stars on Capterra

ActiveCampaign is a CRM that utilizes automation in your sales process to ensure that no deals slip through the cracks and that everyone on your team is on the same page. This app lets you view your whole sales process at a glance, track your interactions at every stage of the sales cycle, and automate time-consuming tasks.

Key features:

  • Sales automation
  • Lead scoring
  • Pipeline, account, and deal management
  • Tasks management and reporting
  • 24/7 chat and email support

7. Zoho CRM

Price: Plans start at $14 per user per month

Rating: 4.3 stars out of 5 on Capterra

Zoho’s complete CRM platform is a fully customizable solution for growing businesses and enterprises. Zoho aims to bring your sales, marketing, and customer support teams together to collaborate and provide your clients with top-notch service. Your sales representatives can manage leads while utilizing the additional context supplied by your service and marketing departments to tailor sales techniques to every client, making it an excellent sales tracker app.

Key features:

  • Sales force automation
  • Sales forecasting
  • Automation and process management
  • Product customization
  • Predefined reports and dashboards

8. Salesflare

Price: Plans start at $29 per user per month

Rating: 4.7 out of 5 stars on Capterra

Salesflare is a CRM platform perfect for small and medium-sized businesses selling B2B. This tool offers features such as fully automated contact and company information storage, email finders, and automatic document organizing that help small business owners save time on tedious tasks so they can focus on their customers.

Key features:

  • Automated contact storage
  • Automatic meeting logs
  • Email finder
  • Document organization
  • Email, link, and website visit tracker

9. noCRM.io

Price: Plans start at $23 per user per month

Rating: 4.6 stars out of 5 on Capterra

If you're looking for an action-based lead management tool, noCRM.io can help your small business convert prospects into customers. They offer various features that help you track your sales including visual and customizable sales pipelines, built-in lead capturing, team management, and more.

Key features:

  • Customizable sales pipeline
  • Built-in lead capturing
  • Custom activities and status loops
  • Built-in prospecting
  • Team management and collaboration

10. Capsule

Price: Plans start at $18 per user per month

Rating: 4.5 stars out of 5 on Capterra

Capsule is a smart and simple CRM that helps build strong customer relationships, make more sales, and save your reps valuable time. You can use this app to track sales with their visual sales pipeline and take advantage of other features such as workflow automation, contact management, and more.

Key features:

  • Contact management
  • Visual sales pipeline
  • Workflow automation
  • Sales analytics
  • Task and calendar management


Price: Pricing available upon request

Rating: 4.4 stars out of 5 on Capterra

SPOTIO is a tool your sales team can use to gain full visibility into the field and capture data to help them make good sales decisions and automate manual admin work to help boost productivity. You can track your leads across multiple channels, get real-time visibility, and feed your CRM the data to help increase sales and grow your business.

Key features:

  • Lead management
  • Interaction tracking
  • Email templates
  • Lead scoring
  • Sales pipeline management

12. Zendesk Sell

Price: Plans start at $19 per user per month

Rating: 4.3 stars out of 5 on Capterra

Zendesk Sell is a sales CRM tool that tracks all of your customer interactions in a single unified interface, helping you close more deals. It’s simple to use, quick to implement, and uses automation to help your sales rep spend less time on data entry so they can concentrate on selling.

Key features:

  • Contact management
  • Lead management
  • Marketing automation
  • Task management
  • Territory management

13. EngageBay

Price: Starts at $12.74 per user per month

Rating: 4.7 out of 5 stars on Capterra

EngageBay is more than just a sales tool. It’s a full-fledged CRM that delivers robust capabilities most organizations will find invaluable. Those range from landing page-building tools to a full social suite. When it comes to sales tracking, EngageBay has a lot to offer, including detailed tracking, granular reporting, and sales automation to help you stay on top of those relationships.

Key features:

  • Activity tracking
  • Customizable templates
  • Segmentation and automation
  • Quotes and estimates
  • Lead qualification
  • Deep reporting and statistics

14. LeadSquared

Price: Starts at $25 per user per month

Rating: 4.3 stars out of 5 on Capterra

LeadSquared offers a wide range of products, including a sales execution CRM. It allows you to track sales virtually everywhere, including call center teams, field sales teams, and inside sales professionals. There’s a mobile app as well as a desktop app, and you can benefit from geo-fencing, as well as other advanced capabilities.

Key features:

  • HIPAA compliant
  • Third-party integrations
  • Detailed reporting
  • Real-time analytics
  • Multi-location support
  • Task management

15. Thryv

Price: Free for up to 3 channels/$20 per seat per month for more

Rating: 4.2 stars out of 5 on Capterra

Thryv is an appointment scheduling software built for small businesses. It offers a great CRM platform that puts all your customers in one place. Its custom fields are tailored to how you work, so you can find, filter, tag, and track your contacts at each stage of the sales funnel.

Key features:

  • Automated scheduling
  • Calendar sync
  • Client database
  • Online booking
  • Automatic data enrichment

16. monday sales CRM

Price: $12 per user per month

Rating: 4.7 stars out of 5 on Capterra

If you need to manage your sales pipeline and track your progress toward meeting sales goals, monday sales CRM can be a great solution. It’s a great app for tracking sales because it provides you with the tools you need to manage your sales pipeline, automate sales tasks, and make data-driven decisions about your sales strategy.

Key features:

  • Lead management
  • Contact management
  • Segmentation
  • Email marketing
  • Campaign management

17. Expensify

Price: $20 per user per month

Rating: 4.5 stars out of 5 on Capterra

Expensify might not have all the bells and whistles like some of the apps on our list, but it’s a must-have anyway. It’s designed to help sales professionals track their job-related expenses so that teams can track and manage their expenses accurately, employees can be reimbursed, expense reports can be created, and invoices can be generated. It also helps prevent fraud and integrates with your existing tech stack.

  • Mobile and desktop apps
  • Real-time notifications
  • Third-party integrations
  • Credit card management
  • Fraud detection
  • Audit trails
  • Spend/expense control
  • Detailed reporting

18. Freshsales

Price: Free for three users, plans starting at $15 per user per month

Rating: 4.5 stars out of 5 on Capterra

Freshsales is a sales force automation tool that gives you everything you need to do your jobs: find qualified leads, have contextual conversations, develop personal connections with clients, and close deals with the help of their AI-powered insights. By automating and tracking each step of the sales process, Freshsales gives sales reps more time to spend on actual selling while boosting daily productivity and efficiency.

Key features:

  • Contact, account, and deal management
  • AI-powered contact scoring
  • Automated sales sequences
  • Built-in chat, email, and phone

Takes your sales a step further with Smith.ai 

Choosing the right sales tracking app can make a huge difference in your business growth and success. By using an app that suits your business needs, you can easily manage your sales pipeline, track your progress, and make data-driven decisions that drive growth and revenue. 

If you want to improve your sales process even more, allow our agents to engage with your leads and clients with our outreach campaign services. We can integrate with various CRMs to make your sales process seamless and effective. 

To learn more about what Smith.ai can do for your business, schedule a free consultation.

Apps and Software
Written by Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

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Affordable plans for every budget.