The best lead generation tools for your company can help you generate more high-quality sales leads with little manual outreach and follow-up and ultimately help fill your sales funnel.Â
If you have a lead generation tool that works perfectly for you, the results can be impressive â not to mention saving your team a lot of time and hassle. With 61% of marketers believing that a lack of resources is a barrier to B2B lead generation, the right tools can help boost your teamâs efficiency and effectiveness.
However, building the right scalable lead generation machine can be a challenge given the hundreds of lead generation tools available on the market today.Â
Whether you're looking for live chat, cold outreach, pop-up forms, or social media lead generation tools, sampling all of your available options can take a lot of time and resources. For that, we provide you with a review of the 50 best lead generation tools we believe can help boost your sales funnel â regardless of your budget.
Best lead generation tools
Lead generation tools vary depending on their functions and features. Here, you find a little bit of everything, including the following essential categories of lead generation tools:
Live chat lead generation tools focus on grabbing your website visitor's attention by using chat bubbles. As soon as a user lands on your website, the chat bubble will prompt them to start a conversation or take specific actions. In the end, your visitors can get the answers they need and make decisions that will improve their journey along your sales funnel.Â
1. Smith.ai live chat
Price: Free chatbot, tiered live chat plans starting at $140 per month, custom plans availableÂ
Rating: 4.9 out of 5 stars on Capterra
Smith.ai's live chat is a great lead generation tool that blends the strength of artificial intelligence with actual human interaction. Our 24/7 live chat allows businesses to quickly connect with potential customers in real-time while providing automated lead qualification and routing. This allows businesses to quickly identify and prioritize leads that are most likely to convert.
Key features:
Automated lead qualification and routing: Provides automated lead qualification and routing, allowing businesses to quickly identify and prioritize leads that are most likely to convert.
Live chat agents: Provides 24/7 live chat agents to help customers with more complex inquiries.
Customizable chatbot: Allows you to customize your chatbot to fit your business needs.
Automated lead capture: Automatically captures leads from conversations, allowing you to follow up with customers quickly.
Analytics and reporting: Provides analytics and reporting to help you track customer conversations and measure the success of your chatbot.
Integrations: Integrates with popular CRM and marketing automation tools, making it easy to track and manage leads.
2. Tawk.to
Price: Free, $19 per month to remove branding
Rating: 4.6 out of 5 stars on Capterra
Tawk.to is another great lead generation tool because it allows businesses to easily create customized chat widgets that can be embedded on their website or blog. Most users prefer Tawk.to because it's free and easy to use. You can engage with your websiteâs visitors and solve any problems they may have, leading to better customer service. Â
Key features:
Real-time chat: Allows customers to communicate with customer service representatives in real-time.
Automated messages: Set up automated messages to be sent to customers when they visit a website or initiate a chat.
Customization: Customize the look and feel of their chat window, as well as the messages that are sent to customers.
Analytics: Provides analytics to help users track customer engagement and understand customer behavior.
Integrations: Integrates with a variety of third-party services, such as CRM systems, payment gateways, and more.
3. Acquire
Price: Pricing available upon requestÂ
Rating: 5 out of 5 stars on Capterra
Acquire live chat allows businesses to engage with potential customers in real time, providing an opportunity to capture leads quickly and efficiently. It also allows businesses to personalize their conversations with customers, helping to build relationships and trust.
Key features:
Real-time customer support: Provides real-time customer support, allowing customers to get help quickly and easily.
Automated responses: Allows you to set up automated responses to common customer inquiries, so you can provide quick and accurate answers to customers.
Customizable chat window: Allows you to customize the look and feel of the chat window so it fits your brand and website.
Chat history: Stores all chat conversations, so you can review them later and provide better customer service.
Integration with other services: Integrates with other services, such as CRM and analytics, so you can get more insights into customer behavior.
4. Intercom
Price: Pricing available upon requestÂ
Rating: 4.5 out of 5 stars on Capterra
Another application that you may use for live chat on your website is Intercom. Intercom offers live chat and tools for managing discussions, sending personalized messages, and publishing helpful guides and articles on your website.
Key features:
Automated greetings: Allows you to set up automated greetings to welcome visitors to your website.
Customizable chat window: Allows you to customize the look and feel of the chat window to match your website.
Proactive chat invitations: Allows you to send proactive chat invitations to visitors on your website.
Chat routing: Allows you to route chats to the right team or agent based on the visitorâs query.
Chat analytics: Provides detailed analytics to help you understand how visitors engage with your website.
Email marketing tools
Email marketing is one of the oldest yet effective marketing and lead generation channels. However, what is not old is the email lead generation tools that you can use to target more potential customers, personalize your outreach, and boost your sales funnels.
5. MailChimp
Price: Free, paid plans start at $13 per month
Rating: 4.5 out of 5 stars on Capterra
MailChimp is an email marketing tool that allows you to engage your customers and grow your business. It brings your audience data, marketing channels, and insights together to make informed decisions and improve your sales funnel. You can click the "send" button comfortably with this platform, knowing MailChimp will initiate your campaigns quickly and accurately.
Key features:
Automated email campaigns: Allows users to create automated email campaigns that are triggered by specific user actions or behaviors.
Email list management: Provides users with powerful tools to manage their email lists, including segmentation, list growth tools, and list hygiene.
Email design and testing: Offers a wide range of email design and testing tools to ensure that emails look great and are optimized for maximum engagement.
Analytics and reporting: Provides users with detailed analytics and reporting tools to track the performance of their email campaigns.
Integrations: Integrates with a wide range of third-party services, allowing users to extend the functionality of their email campaigns.
6. ActiveCampaign
Price: Tiered plans starting at $29 per month, custom plans also available
Rating: 4.6 out of 5 stars on Capterra
Another well-liked email marketing tool is ActiveCampaign. Even though MailChimp's email builder is arguably more refined, ActiveCampaignâs email automation editor is very powerful. They also provide further marketing tools, such as templates for landing pages, segmenting, Facebook custom audiences, contact scoring, and more.
Key features:
Automated email campaigns: Allows users to create automated email campaigns that are triggered by specific user actions.
Segment contact list: Enables users to segment their contact lists based on criteria such as location, interests, and purchase history.
A/B testing: Allows users to test different versions of their emails to determine which performs best.
Reporting: Provides detailed reports on email performance, including open rates, click-through rates, and more.
Integrations: Integrates with a variety of third-party services, such as Salesforce, Shopify, and Zapier.
7. SendinBlue
Price: Free, paid plans starting at $25 per month
Rating: 4.5 out of 5 stars on Capterra
SendinBlue offers an email marketing tool that promotes your brand and helps grow your small business with beautifully designed emails. Their Sent Time Optimization feature helps you send your campaigns at the best time for each contact.
Key features:
Automated email campaigns: Offers powerful automation tools to help you create well-timed, drip email campaigns.
Segment your contacts: Allows you to segment your contacts into different lists based on criteria such as location, interests, and more.
Analytics on campaign performance: Provides detailed analytics to help you track the performance of your campaigns.
A/B Testing: Allows you to test different versions of your emails to see which performs best.
Integrations: Integrates with a variety of third-party services, such as Salesforce, WordPress, and more.
Email follow up tools
Once you send an email or end a phone call, you might have to follow up with some of them to help improve your engagement rates or to help keep track of your outreach efforts. This is especially true if you have a long list of recipients.
8. Yet Another Mail Merge
Price: Free, paid plans starting at $25 per year
Rating: 4.6 out of 5 stars on Capterra
Yet Another Mail Merge (YAMM), is a tool from Google that allows you to send personalized mail merges from Gmail by following simple steps. With it, you can send bulk emails, access target usersâ inboxes, and track results live from your Google Sheets.
Key features:
Automated mail merge: Allows users to quickly and easily create personalized emails and documents for large groups of people.
Customizable templates: Provides customizable templates for users to create their own personalized emails and documents.
Automated data import: Allows users to easily import data from external sources such as spreadsheets and databases.
Automated tracking: Provides automated tracking of emails and documents sent, allowing users to monitor the success of their campaigns.
Advanced analytics: Provides advanced analytics to help users track the performance of their campaigns and optimize their strategies.
9. Boomerang for GmailÂ
Price: Free, paid plans starting at $4.98 per monthÂ
Rating: 4.7 out of 5 stars on Capterra
Boomerang is a Gmail extension that allows you to schedule and track your emails. This tool is great for staying on top of your inbox, helping stay organized, and managing your campaigns more efficiently.Â
Key features:
Automated scheduling of emails: Allows users to schedule emails to be sent at a later date and time
Email tracking: Provides users with detailed tracking information about their emails, including when they were opened and how many times they opened them.
Reminders: Allows users to set reminders for themselves to follow up on emails or tasks.
Email templates: Provides users with pre-made email templates that can be used to compose emails quickly.
AI-powered insights: Uses AI to provide users with insights about their emails, such as which emails are most likely to be opened and which emails are most likely to be ignored.
Email finder and data enrichment tools
A lead that's missing information doesn't do you any favors. Your sales team needs to feel confident in the accuracy of the contact information they're pulling for potential clients. Email address finder and lead generation tools are perfect for looking up people's email addresses for email marketing or lead generation.
10. Voila Norbert
Price: Free for up to 50 email addresses, paid plans starting at $49 per month
Rating: 4.3 out of 5 stars on Capterra
The Voila Norbert address lookup tool claims to help its clients find anyoneâs email address. You can engage discovered accounts and turn them into buying clients through these email addresses. The platform can also help you improve your sales by filling up your qualified leads pipeline and getting personal with key decision-makers.
Key features:
Accurate and up-to-date contact data: Provides accurate and up-to-date contact data for over 500 million professionals.
Advanced search capabilities: Offers advanced search capabilities, allowing users to easily find the contacts they need.
Automated data enrichment: Automatically enriches contact data with additional information, such as job titles, company information, and social media profiles.
Easy integration: Can be easily integrated with existing CRM and marketing automation systems.
Comprehensive reporting: Provides comprehensive reporting, allowing users to track the performance of their contact data.
11. Hunter.io
Price: Free, paid plans starting at $49 per month
Rating: 4.6 out of 5 stars on Capterra
Hunter is a tool that aims to help you connect with any professional on the planet. By entering a person's name and the name of the company they work for, the tool assists you in finding their email. You can also search through all emails at a certain company.Â
Key features:
Email verification: Allows users to quickly and accurately verify individual email addresses.
Bulk email verification: Allows users to quickly and accurately verify large lists of email addresses.
Domain search: Quickly find email addresses associated with a particular domain.
Email finder: Search for email addresses associated with a particular name or company.
API access: Offers an API that allows users to integrate their email verification and search features into their own applications.
12. Clearbit
Price: Free starter tools, customized plans available upon request
Rating: 4.5 out of 5 stars on Capterra
Clearbit is a data enrichment tool that can help businesses improve their lead generation efforts by providing accurate and up-to-date information about potential customers. With this tool, you can identify leads, gather enriched data such as contact details and company information, qualify leads, and more â streamlining the lead generation process and increasing your chances of finding and converting high-quality leads.
Key features:
Data enrichment: Provides data enrichment services that can help you fill in the gaps in your customer data, such as contact information, company information, and other relevant data points.
Lead scoring: Helps you prioritize your leads based on factors such as company size, industry, revenue, and other data points.
Prospecting: Helps you find new leads by searching for companies and individuals that match your target criteria.
Reveal: Their reveal tool can help you identify the companies visiting your website, even if they don't fill out a form or provide any contact information.
Integrations: Offers integrations with a wide range of marketing and sales tools, including Salesforce, Marketo, Hubspot, and more.
Form and email collection tools
ââEmail collection and lead generation tools can help you collect email addresses on your website to create an email list you can use for future campaigns or content promotion. In collecting emails, these tools can identify new and potential clients who can improve your sales funnel if converted into actual buying customers.
13. OptinMonster
Price: Plans starting at $16 per month
Rating: 4.3 out of 5 stars on Capterra
OptinMonster is a tool that helps you convert and monetize your website traffic with various tools such as popups, floating bars, and scroll boxes. With this tool, you can quickly grow your email list, get more leads, and increase sales.
Key features:
Targeted opt-in forms: Allows you to create targeted opt-in forms tailored to the interests of your visitors.
A/B testing: Allows you to test different versions of your opt-in forms to see which one performs better.
Exit-intent technology: Uses exit-intent technology to detect when a visitor is about to leave your website and display an opt-in form.
Page-level targeting: Allows you to target specific pages on your website with opt-in forms.
Analytics & reporting: Provides detailed analytics and reporting to help you track the performance of your opt-in forms.
14. Snov.io
Price: Free trial, paid plans starting at $30 per month
Rating: 4.6 out of 5 stars on Capterra
Snov.io is a versatile application that assists with a variety of tasks, including email collection from company websites, email retrieval based on domain and personal names, email discovery on Google and LinkedIn, and more.
Key features:
Automated email verification: Allows users to quickly and accurately verify email addresses.
Email finder: Helps users find email addresses of potential leads.
Email drip campaigns: Allows users to create and send automated email drip campaigns to their leads.
Email tracking: Allow users to track the performance of their emails.
Lead generation: Helps users find and capture leads from various sources.
15. Sumo
Price: Free, $39 per month for pro plans
Rating: 4.2 out of 5 stars on Capterra
One of the most widely used programs for listing, creating, and collecting emails on your site is Sumo. The tool provides welcome mats, slide-in popups, and more.Â
Key features:
Automated A/B testing: Allows users to quickly and easily set up A/B tests to compare different versions of your website or app.
Heat maps: Helps users understand how visitors interact with your website or app.
Smart pop-ups: Allows you to create targeted pop-ups to capture leads and increase conversions.
Analytics & reporting: Can help you track and measure campaign performance.
Integrations: Integrates with a variety of third-party services, such as MailChimp, Salesforce, and Google Analytics.
16. LeadQuizzes
Price: Plans starting at $37 per month
Rating: 4.7 out of 5 stars on Capterra
LeadQuizzes is an online quiz platform that helps businesses generate leads, increase engagement, and collect data from their customers. It allows users to create custom quizzes, surveys, and polls to capture leads and gain insights into their customers.
Key features:
Build engaging quizzes: Allows users to create engaging quizzes with ease.
Customization: Options for you to personalize quizzes and make them more attractive.
Analytics and reporting: Tracks quiz performance and user engagement.
Integrations: Integrates with popular marketing automation and CRM platforms to help users capture and nurture leads.
Optimize for SEO: Provides a range of features to help users optimize their quizzes for SEO and social media.
Marketing automation tools & CRM tools
Are you tired of integrating multiple platforms to achieve a common goal? Well, perhaps what you need is an all-inclusive marketing automation toolâa CRM. A quality CRM can integrate all your apps into one working platform, such as pop-ups, email, and landing pages.
If you're lucky, you can find a tool that includes lead management and lead scoring features. They're more convenient and usually more of an investment than other basic options.
17. Marketo
Price: Pricing available upon request
Rating: 4.2 out of 5 stars on Capterra
Marketo is a cloud-based marketing automation platform that helps businesses automate and measure marketing activities such as email campaigns, lead management, and social media marketing. It provides tools to create personalized customer experiences, track customer engagement, and measure the success of marketing campaigns.
Key features:
Automation: Automation can help marketers streamline their campaigns and processes.
Lead management: Enables marketers to capture, nurture, and score leads to better understand their customers.
Analytics: Provides detailed analytics to help marketers measure the success of their campaigns and optimize their strategies.
Personalization: Enables marketers to personalize their campaigns and content to better engage their customers.
Integration: Integrates with a variety of third-party applications to help marketers extend their reach and capabilities.
18. HubSpot CRM
Price: Plans starting at $50 per month
Rating: 4.5 out of 5 stars on Capterra
HubSpot is a customer relationship management (CRM) platform designed to help businesses manage their customer relationships and sales processes. It provides tools for tracking customer interactions, managing customer data, and automating sales and marketing processes. It also offers features such as contact management, lead scoring, email marketing, and reporting.
Key features:
Automated contact management: Automatically captures contact information from emails, forms, and other sources, and stores it in a centralized database.
Lead tracking and scoring: Tracks and scores leads based on their engagement with your website and emails.
Customizable pipelines: Allows you to create custom pipelines to track the progress of leads through the sales process.
Automated workflows: Automates repetitive tasks such as follow-up emails and notifications.
Reporting and analytics: Provides detailed reports and analytics to help you track and measure your sales performance.
19. Pardot
Price: Plans starting at $1,250 per month
Rating: 4.1 out of 5 stars on Capterra
Pardot by Salesforce is a marketing automation platform that helps businesses attract, engage, and nurture prospects to generate qualified leads and drive sales. It offers features such as lead scoring and nurturing, email marketing, and more. Since itâs now owned by Salesforce, it naturally integrates smoothly into its CRM.
Key features:
Automated lead scoring: Enables marketers to assign scores to leads based on their engagement with marketing content and activities.
Automated email marketing: Allows marketers to create automated email campaigns that get triggered by specific actions from leads.
Lead nurturing: Enables marketers to create automated campaigns that nurture leads through the sales funnel.
Landing pages and forms: Allows marketers to create custom landing pages and forms to capture lead information.
Reporting and analytics: Provides detailed reporting and analytics to help marketers measure the success of their campaigns.
Landing page creation and capture tools
Landing pages contain information you want visitors to see when they visit your website. They may also include details of whatever actions you wish the visitors to take. To achieve your websiteâs full potential, you need landing page creation and capture tools to help you automate and simplify the whole lead generation process.
You might want your websiteâs visitors to sign up for your newsletter, request a demo, or contact your sales team on your landing page. Landing page creation and capture tools help you achieve this conveniently.
20. TypeForm
Price: Plans starting at $25 per month
Rating: 4.7 out of 5 stars on Capterra
Typeform is an online survey and form building platform that allows users to create interactive, conversational forms and surveys. It provides a range of features such as custom branding, logic jumps, and data analysis.
Key features:
Intuitive and user-friendly interface: Makes it easy to create and customize forms.
Responsive design: Forms are designed to be responsive, meaning they look great on any device.
Advanced logic and branching: Allows you to create forms with advanced logic and branching, so you can tailor the form experience to each user.
Customizable themes: Offers a range of customizable themes to make your forms look great.
Integrations: Integrates with a range of third-party services, such as Zapier, Slack, and MailChimp to help you get the most out of your forms.
21. WPForms
Price: Plans starting at $99 per year
Rating: 4.7 out of 5 stars on Capterra
WPForms is a drag-and-drop WordPress form builder plugin that makes it easy to create contact forms, surveys, payment forms, and other types of forms for your website. It features a user-friendly interface, pre-built form templates, and powerful form fields and features.
Key features:
Drag and drop form builder: Create beautiful forms with a simple drag-and-drop interface.
Smart conditional logic: Allows you to create forms with conditional logic, so you can show or hide fields based on user input.
Multi-page forms: Makes it easy to create multi-page forms with a simple drag-and-drop interface.
Responsive design: Designed to be mobile-friendly and responsive, so your forms look great on any device.
Spam protection: Includes built-in protection to help keep your forms safe from bots and spam.
22. Unbounce
Price: Free trial, plans starting at $74 per month
Rating: 4.6 out of 5 stars on Capterra
Unbounce is a cloud-based platform that enables users to create, publish, and test landing pages for marketing campaigns. It provides tools to create custom landing pages, A/B testing, and analytics to measure the performance of campaigns.
Key features:
Drag-and-drop page builder: Allows users to quickly and easily create high-converting landing pages.
A/B testing: Allows users to easily create and test multiple versions of their landing pages to determine which performs best.
Dynamic text replacement: Lets users customize their landing pages for different audiences by automatically replacing text with personalized content.
Lead generation tools: Capture more leads with forms, pop-ups, and chatbots.
Integrations: Integrates with a range of popular marketing and analytics tools, such as Google Analytics, MailChimp, and Salesforce.
23. Leadpages
Price: Paid plans starting at $37 per month
Rating: 4.6 out of 5 stars on Capterra
Leadpages is a web-based software platform that enables users to create and publish landing pages, pop-ups, and other web pages to capture leads and convert them into customers. It provides a drag-and-drop page builder, A/B testing, and other features to help users create effective lead-generation pages.
Key features:
Drag-and-drop page builder: Makes it easy to create and customize landing pages.
A/B testing: Allows you to test different versions of your landing pages to see which one performs better.
Leadboxes: Leadboxes are pop-up forms that capture leads and grow your email list.
Leadlinks: Clickable links that you can use to direct visitors to specific pages on your website.
Integrations: Integrates with a variety of third-party services, such as email marketing platforms, payment processors, and webinar platforms.
Course creation tools
A course creation tool can help with lead generation by providing businesses with a way to offer valuable and educational content to potential customers, which can help attract and convert leads. Hereâs a list of a few of our favorites.
24. Thinkific
Price: Free, paid plans starting at $36 per month
Rating: 4.5 out of 5 stars on Capterra
Thinkific is an online course platform that enables users to create, market, and sell their own online courses. It provides tools for course creation, marketing, and sales, with features such as student management, analytics, and payment processing.
Key features:
Easy to use course creation tools: Provides an intuitive drag-and-drop course builder that makes it easy to create and customize courses.
Comprehensive course marketing tools: These help you promote and sell your courses.
Comprehensive payment processing: Integrates with a range of payment processors, allowing you to accept payments from anywhere in the world.
Comprehensive analytics and reporting: Can help you track the performance of your courses.
25. Gumroad
Price: Takes a 10% flat rate for each sale
Rating: 4.0 out of 5 stars on E-commerce platforms
Gumroad is a platform that allows creators to sell digital products, such as Ebooks, courses, and software, directly to their customers. While Gumroad is primarily designed as a platform for selling digital products, it can be used as a lead generation tool by offering free products, such as courses, in exchange for potential customersâ contact information.
Key features:
Easy setup: Designed to be easy to set up and use, with a simple interface that allows you to quickly and easily set up your products, manage sales, and handle payments.
Marketing tools: Provides a range of marketing tools to help you promote your products and drive sales, including email marketing, affiliate marketing, and social media integration.
Analytics: Provides detailed analytics that allow you to track sales, revenue, and customer data, which can be used to optimize your marketing and sales strategies.
Customization: Allows you to customize the look and feel of your product pages, and provides a range of customization options to help you create a branded and professional-looking storefront.
26. Kajabi
Price: Plans starting at $149 per month
Rating: 4.4 stars out of 5 on Capterra
Kajabi is an all-in-one platform that allows you to create and sell online courses, membership sites, and digital products. It includes features such as website building, sales funnels, email marketing, digital product delivery, and more, providing the necessary tools to engage and convert leads into customers.
Key features:
Landing pages: Offers customizable landing pages that allow you to create lead magnets and capture email addresses in exchange for valuable content.
Email marketing: You can create and send targeted email campaigns to your leads to nurture them into customers.
Sales funnels: Their sales funnel builder allows you to create automated sequences that guide leads through the buying process, from initial interest to purchase.
Membership sites: By creating a membership site, you can offer valuable content to your leads in exchange for their contact information, email address, and eventually their purchase.
Event management tools
An event management tool is great for lead generation because it allows you to easily organize and manage events, which you can use to attract potential registrants or customers and generate leads. It also allows you to track and measure the success of your events, so you can identify which events are most effective for lead generation. Additionally, an event management tool can help you automate tasks related to event planning and execution, ultimately saving you time and resources.
27. Eventbrite
Price: Free, custom plans available upon request
Rating: 4.6 out of 5 stars on Capterra
Eventbrite is an online event management and ticketing platform that allows users to create, share, find, and attend events. It provides tools for event organizers to manage their events, including ticketing, registration, promotion, and analytics.
Key features:
Event creation: Set ticket prices, customize event pages, and manage attendee information.
Promotion: Promote events through email marketing, social media integration, and targeted advertising.
Analytics: Helps users track the performance of their events, including ticket sales, attendance, and revenue.
Payment processing: Eventbrite provides payment processing services, allowing users to accept payments online and manage payments.
28. Sequel.io
Price: Plans starting at $150 per month
Rating: 4.9 stars out of 5 on G2
Sequel.io is a platform that helps manage webinars and live events on your website with a focus on lead generation and the user experience. Itâs a no-code solution to build unique and scalable live branded experiences, helping you attract potential leads, engage with them through webinars, and then nurture them into potential customers.
Key features:
Registration page: Create a customized registration page for your webinar, which can be shared on social media, email campaigns, and other marketing channels to attract potential registrants and leads.
Automated email reminders: Allows you to set up automated email reminders to registered attendees, increasing the likelihood that they will attend.
Automated follow-up sequences: Enables you to set up automated follow-up sequences after events to engage with attendees and nurture them into potential customers.
Analytics: Provides detailed analytics on webinar attendees, including who attended, how long they stayed, and whether they took any specific actions during the webinar.
Integration with CRM: Integrates with popular CRM tools like Hubspot, making it easy to track and manage leads generated from webinars.
Lead data collection tools
Successful conversations depend on your data integrity and the effectiveness of your sales approach. While there are a lot of lead intelligence and sales intelligence tools available, some are simply better than others. Here are our top picks.
29. Zoominfo
Price: Pricing available upon request
Rating: 4.2 out of 5 stars on Capterra
Zoominfo is a business intelligence platform that provides comprehensive data on over 100 million companies and people. It offers a range of services such as contact information, company profiles, and market research. It also provides tools for sales and marketing teams to identify and target potential customers. It places a lot of emphasis on the accuracy and validity of its data sets.
Key features:
Comprehensive contact and company profiles: Provides detailed contact and company profiles, including job titles, contact information, and company information.
Advanced search capabilities: Allows users to quickly find the information they need.
Automated data enrichment: Helps users quickly and accurately fill in missing information.
Integration with other applications: Integrates with a variety of applications, including Salesforce, Microsoft Dynamics, and Marketo.
Robust reporting and analytics: Provides robust reporting and analytics, allowing users to gain insights into their data.
30. Apollo.io
Price: Free, paid plans starting at $39 per month
Rating: 4.6 out of 5 stars on Capterra
Apollo.io is a comprehensive data platform that offers a wealth of sales data on over 220 million contacts globally. This data can then be used to create detailed customer profiles and targeted marketing campaigns that highlight the specific features of your offering that are most relevant to your audience.
Key features:
Data enrichment: Enriches your existing customer data with additional information such as job titles, company size, and contact information to help you create more targeted lead lists.
AI-powered sales prospecting: Allows you to segment your audience and identify potential customers that match your ideal customer profile.
Email marketing: Offers a powerful email marketing platform that allows you to create and send targeted email campaigns to your leads and track performance of them.
Lead capture: Allows you to capture leads from multiple sources such as web forms, landing pages, and social media.Â
31. Lead Forensics
Price: Free trial, paid plans available upon request
Rating: 4.5 stars out of 5 on Capterra
Lead Forensics is a B2B lead generation software that helps businesses identify anonymous website visitors and turn them into potential customers. It works by tracking website visitor behavior and matching it to a database of business IP addresses to identify potential leads.Â
Key features:
Website visitor identification: Identifies the companies that visit your website, even if they don't fill out a form or contact you directly, allowing you to target these companies with personalized outreach.
Lead tracking: Allows you to track the behavior of anonymous website visitors, such as which pages they visit and how long they stay on each page, helping you understand the interests and needs of potential leads.
Contact information: Provides contact information for key decision-makers at the companies that visit your website, including their name, job title, and email address.
Analytics: Provides detailed analytics on your website visitors and the leads generated through the platform.
32. LinkedIn Sales Navigator
Price: Free trial, contact for monthly pricing
Rating: 4.6 out of 5 stars on Capterra
LinkedIn Sales Navigator is a sales intelligence and lead generation tool that helps sales professionals find, connect, and engage with prospects. It provides access to a powerful search engine, advanced filters, and insights to help salespeople identify and prioritize the best leads.Â
Key features:
Advanced search capabilities: Provides powerful search capabilities to help you find the right prospects and customers.
Lead recommendations: Provides personalized lead recommendations based on your search criteria.
Relationship insights: LinkedIn Sales Navigator provides insights into the relationships between you and your prospects and customers.
TeamLink: Allows you to collaborate with your team to find the best leads and customers.
Insights and analytics: Provides insights and analytics to help you understand your prospects and customers better.
Social media and referral tools
From creating and running a contest to managing your social media platforms, these social media tools can help you gather and capitalize on the leads coming from your social channels.Â
33. Hootsuite
Price: Plans starting at $99 per month, custom plans available
Rating: 4.4 out of 5 stars on Capterra
Hootsuite is a social media management platform that allows users to manage multiple social media accounts from one dashboard, providing features such as scheduling posts, monitoring conversations, and analyzing performance. It can be a powerful tool for lead generation by allowing you to monitor social media conversations, engage with and capture potential leads, run social media advertising campaigns, and analyze the results.
Key features:
Scheduling and publishing of content: Allows users to schedule and publish content across multiple social media platforms.
Social media monitoring: Provides users with the ability to monitor conversations and trends across multiple social media platforms.
Analytics and reporting: Provides users with detailed analytics and reporting on their social media campaigns.
Team collaboration: Allows users to collaborate with team members on social media campaigns.
Security and compliance: Provides users with the ability to ensure their social media accounts are secure and compliant with industry regulations.
34. Rafflecopter
Price: Free, paid plans starting at $13 per month
Rating: 4.4 out of 5 stars on Capterra
Rafflecopter is an online tool that helps businesses and organizations run giveaways and sweepstakes. It provides a platform for users to enter their information and be entered into a drawing for a prize. It also provides analytics and reporting to help businesses track the success of their giveaways.
Key features:
Easy to use interface: Makes it easy to create and manage giveaways.
Automated entry tracking: Automatically tracks entries and ensures that each entry is valid.
Social media integration: Allows users to easily connect their giveaways to social media platforms like Facebook, Twitter, and Instagram.
Customizable entry options: Allows users to customize the entry options for their giveaways, including requiring entrants to follow a social media account or visit a website.
Analytics and reporting: Provides detailed analytics and reporting to help users track the success of their giveaways.
35. Vyper.ai
Price: Free signup, paid plans starting at $149 per month
Rating: 4.6 out of 5 stars on Capterra
Vyper is a lead generation tool you can use to create viral contests and run giveaways that will help you engage your audience and foster brand loyalty. Even while it might be challenging to make a contest go viral, Vyper makes it possible for contestants to gain extra entries by taking additional actions like filling out a form on your website, following you on social media, or referring a friend.
Key features:
Automated giveaway setup: Makes it easy to set up automated giveaways with just a few clicks.
Customizable entry forms: Allows you to customize entry forms to collect the data you need from entrants.
Integration: Integrates with popular email marketing and social media platforms, making it easy to promote your giveaway.
Advanced analytics: Provides detailed analytics to help you track the performance of your giveaway.
36. ReferralCandy
Price: Plans starting at $47 per month plus 3.5% commission fee
Rating: 4.5 out of 5 stars on Capterra
ReferralCandy is a referral marketing platform that helps businesses increase customer acquisition and loyalty through referral programs. It provides tools to create, manage, and track referral campaigns and rewards for customers who refer new customers.
Key features:
Automated referral program: Automates the referral process, allowing businesses to easily set up and manage their referral program.
Customizable rewards: Allows businesses to customize rewards for their customers, such as discounts, free products, or cash rewards.
Automated emails: Automates the process of sending referral emails to customers, allowing businesses to easily keep track of referrals and reward customers for their referrals.
Social sharing: Allows customers to easily share their referral link on social media, increasing the reach of the referral program.
Analytics and reporting: Provides detailed analytics and reporting, allowing businesses to track the performance of their referral program.
37. NiceJob
Price: Plans starting at $75 per month
Rating: 4.9 stars out of 5 on Capterra
NiceJob is a reputation management platform that helps businesses collect and showcase customer reviews. It offers features that allow you to collect reviews, showcase social proof, and engage with customers whoâve left reviews to encourage them to become repeat customers or refer others to your business.
Key features:
Automated review collection: Collects reviews from your customers and automates the process through email and text message requests, helping you generate more social proof and increase the trust and credibility of your brand.
Social proofing: Allows you to showcase customer reviews on your website and social media channels.Â
Automated follow-ups: Enables you to send automated follow-up emails and text messages to customers who have left reviews, helping encourage them to become repeat customers or refer others to your business.
Analytics: Provides detailed analytics on your review collection and social proofing efforts, including how many reviews you've collected, your average rating, and more.Â
Survey tools
Incorporating survey and customer research tools in your business allows you to gather important information from your target audience. You can learn about the other websites (apart from yours) that they love to visit, what they find helpful, and how much they are willing to spend on particular items.
With this information, you can customize your website to suit most of their needs. Eventually, more people will visit your website and purchase your products or services, boosting your sales funnel in the process.Â
38. Outgrow
Price: Plans starting at $22 per month, custom plans available
Rating: 4.8 out of 5 stars on Capterra
Outgrow lets businesses create interactive content such as quizzes, calculators, polls, and surveys to engage their customers and generate leads. It helps businesses to capture leads, segment them, and personalize their marketing campaigns.
Key features:
Drag and drop builder: Allows users to quickly and easily create interactive content such as calculators, quizzes, polls, surveys, and more.
Advanced analytics: Provides advanced analytics that allow users to track and measure the performance of their interactive content.
Lead generation: Allows users to capture leads and contact information from their interactive content.
Automation: Provides automation features that allow users to automatically send emails, add leads to their CRM, and more.
Integrations: Integrates with popular marketing and sales tools such as Salesforce, MailChimp, and Zapier.
39. ProProfs Survey Maker
Price: Plans starting at $19 per month
Rating: 4.8 out of 5 stars on Capterra
ProProfs Survey Maker is a cloud-based survey software that enables users to create surveys, polls, quizzes, and assessments. It offers features such as customizable survey templates, drag-and-drop survey building, real-time analytics, and more. It also provides integration with popular third-party applications such as Salesforce, Google Analytics, and Zapier.
Key features:
Easy to use drag-and-drop interface: Makes it easy to create surveys quickly and easily.
Customizable survey templates: Use these to create surveys quickly and easily.
Advanced survey logic: Provides advanced survey logic that allows users to create surveys with complex branching and skip logic.
Real-time reporting: Provides real-time reporting that allows users to view survey results in real-time.
40. Survey Monkey
Price: Team plans starting at $25 per user per month
Rating: 4.6 out of 5 stars on Capterra
Survey Monkey is an online survey platform that allows users to create, distribute, and analyze surveys. It provides several features such as customizable survey templates, data analysis tools, and real-time reporting.
Key features:
Easy to use interface: Provides an intuitive and user-friendly interface that makes it easy to create surveys and analyze results.
Customizable templates: Offers a variety of customizable templates to help you create surveys quickly and easily.
Advanced analytics: Provides advanced analytics tools to help you analyze survey results and gain insights.
Collaboration tools: Offers collaboration tools to help you collaborate with colleagues and stakeholders on survey projects.
Calendar scheduling tools
Calendar scheduling tools can help every business owner schedule meetings across time zones at the right time, every time. You'll finally have the freedom to chase and close more leads.
41. Calendly
Price: Free, paid plans starting at $8 per seat per month
Rating: 4.7 out of 5 stars on Capterra
Calendly is an online scheduling and appointment setting software that helps users easily schedule meetings and appointments with clients, colleagues, and other contacts. It allows users to create custom event types, set availability, and send automated invitations and reminders.
Key features:
Automated scheduling: Allows users to quickly and easily schedule meetings with colleagues, clients, and other contacts.
Customizable availability: Allows users to customize their availability and set up rules for when they are available for meetings.
Event types: Allows users to create different types of events, such as one-on-one meetings, group meetings, and webinars.
Integrations: Third-party integrations include Google Calendar, Outlook, and Slack.
Reminders: Sends automated reminders to users and their contacts to ensure meetings are not forgotten.
42. Doodle
Price: Free, paid plans starting at $7.43 per user per month
Rating: 4.6 out of 5 stars on Capterra
Doodle is an online scheduling and planning tool that helps users quickly and easily find the best time to meet with others. It allows users to create polls, send invitations, and manage responses in one place. Doodle also provides features such as calendar integration, reminders, and analytics.
Key features:
Easy to use interface: Has a simple user interface that makes it easy to create polls and surveys.
Customizable options: Allows users to customize their polls and surveys with several options, such as multiple choice, open-ended questions, and more.
Automated reminders: Can send automated reminders to participants to ensure they complete the poll or survey.
Real-time results: Provides real-time results, so users can see how their polls and surveys are progressing.
Sales process automation tools
Sales process automation tools help you save time by automatically completing routine actions and help you find leads or more sales prospects. Apart from helping you complete mundane tasks, some of these tools can notify you of new postings on a specific directory or pass data from one tool to the next.
Smith.aiâs agents can help in your lead generation efforts with our outreach campaign services. We are able to automate the sales process by making outbound calls on your behalf, at the correct time, and with the right message, thanks to our hundreds of sales-trained agents and our AI technology. In order to consistently support your expanding business, our agents do sales outreach 24/7/365 while being completely focused on your specific goal.
Key features:
24/7 live agents: Professionally handles all your calls around-the-clock, so you wonât miss out on any opportunities.
Online campaign dashboard: Monitor the real-time status of each campaign, including the number of attempts made per call recipient and the call outcomes.
Automatically add recipients to campaigns: Choose between adding recipients to a campaign via our API or a csv spreadsheet upload.Â
Email & SMS follow-up: Sends an email and/or text follow-up message after each call is completed for additional touchpoints that increase engagement and conversion rates.
CRM integration: Get a summarized message of each call sent immediately to your CRM via API or Zapier.
44. Zapier
Price: Free, paid plans starting at $19.99 per month
Rating: 4.7 out of 5 stars on Capterra
Zapier is an online automation tool that allows users to connect different web applications and automate repetitive tasks. It enables users to create automated workflows, called Zaps, to streamline their workflows and save time.
Key features:
Automation: Allows users to automate tasks and processes by connecting different web applications.
Integrations: Offers hundreds of integrations with popular web applications, allowing users to easily connect different services.
Triggers and actions: Allows users to create triggers and actions to automate tasks and processes.
Multi-step zaps: Allows users to create multi-step zaps to automate complex tasks and processes.
Scheduling: Allows users to schedule tasks and processes to run at specific times.
45. Overloop
Price: $99 per user per month, custom plans available
Rating: 4.0 out of 5 stars on Capterra
Overloop is a multi-channel outbound platform that enables businesses to create, manage, and optimize outbound campaigns across multiple channels, including email, SMS, and social media. It provides features such as automated segmentation, A/B testing, and analytics to help businesses maximize their outbound campaigns.
Key features:
Automated workflow: Automates the entire workflow process, from task creation to task completion.
Task management: Provides a comprehensive task management system that allows users to easily manage tasks and assign them to team members.
Collaboration: Enables teams to collaborate on tasks and projects in real-time.
Reporting: Provides detailed reports on task progress and performance.
Integration: Integrates with popular third-party applications, such as Slack, Google Drive, and Dropbox.
46. Chili Piper
Price: Plans starting at $15 per month
Rating: 4.4 stars out of 5 on Capterra
Chili Piper is a scheduling and automation tool that helps businesses manage and optimize inbound leads with features like appointment scheduling, lead distribution, and email automation. This can be a great tool for lead generation by allowing you to schedule appointments, distribute leads, automate your email outreach, and analyze the results.
Key features:
Appointment scheduling: Allows you to schedule appointments with leads directly from your website or email campaigns.
Lead distribution: Enables you to automatically distribute leads to sales reps based on specific criteria such as region, industry, or product interest.Â
Email automation: Allows you to automate your email outreach to leads, including follow-up sequences and personalized messaging.Â
Analytics: Provides detailed analytics on your lead generation and appointment scheduling efforts, including conversion rates, response times, and more.
47. Pipedrive
Price: Plans starting at $14.90 per month
Rating: 4.5 out of 5 stars on Capterra
Pipedrive is a customer relationship management (CRM) software designed to help sales teams manage their sales pipeline and close more deals. It provides features such as contact management, deal tracking, email integration, and reporting.
Key features:
Visual sales pipeline: Allows users to easily track and manage their sales process.
Automated workflow: Pipedrive automates workflow processes, such as email notifications, task reminders, and follow-up activities.
Customizable reports: Helps users track their sales performance and identify areas for improvement.
Integration with other apps: Pipedrive integrates with other popular apps, such as Google Calendar, Slack, and Zapier.
48. IFTTT
Price: Free, paid plans starting at $2.50 per month
Rating: 4.6 out of 5 stars on Capterra
IFTTT (If This Then That) is a free web-based service that allows users to create chains of simple conditional statements, called "recipes,â which are triggered based on changes to other web services such as Gmail, Facebook, Instagram, and more.
Key features:
Automation: Enables users to create automated connections between different apps and services.
Triggers: Allows users to set up triggers that will initiate an action when they meet certain conditions.
Actions: Allows users to set up actions that will be performed when a trigger gets activated.
Recipes: Allows users to create custom recipes that combine triggers and actions.
Channels: Provides access to a wide range of channels, including popular apps and services.
49. Outreach.io
Price: Pricing available upon request
Rating: 4.4 out of 5 stars on Capterra
Outreach.io is a sales engagement platform that helps sales teams automate and optimize their outreach processes. It provides features such as email automation, personalized messaging, and analytics to help sales teams increase their efficiency and effectiveness.
Key features:
Automated outreach campaigns: Allows users to create automated outreach campaigns that they can tailor to specific audiences.
Email tracking: Provides users with detailed email tracking and analytics to help them understand how their campaigns perform.
Lead scoring: Allows users to score leads based on their engagement with emails and other outreach activities.
Sales automation: Provides users with automated sales processes to help them close more deals.
Integration with CRM: Integrates with popular CRMs such as Salesforce, HubSpot, and Microsoft Dynamics to help users manage their contacts and leads.
50. Kennected
Price: Plans starting at $107 per month
Rating: 4.7 out of 5 stars on Capterra
Kennected is a LinkedIn automation tool that helps you generate leads and build relationships on LinkedIn, allowing you to find and connect with potential leads, automate your messaging, and track and analyze your results.
Key features:
Lead generation: Allows you to find and connect with potential leads on LinkedIn based on specific criteria such as job title, industry, and location.
Messaging automation: Enables you to automate your messaging on LinkedIn, including personalized messages, follow-up sequences, and appointment scheduling.
Relationship building: Kennected allows you to build relationships with leads by sending personalized messages and engaging with their content on LinkedIn. This can help you establish trust and credibility with potential clients.
Analytics: Provides detailed analytics on your lead generation and messaging automation efforts, including response rates, open rates, and more, helping you optimize your approach and improve your results over time.
Let Smith.ai support your lead generation campaigns
By using these lead generation tools, you can find and capture more qualified leads and boost your sales funnel. To take your lead generation efforts a step further, our customer engagement solutions can provide automated lead capture through our live chat and perform call backs on captured leads to engage and convert them.
Maddy Martin is Smith.ai's VP of Marketing. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.
