Maddy Martin

Maddy Martin is Smith.ai's VP of Marketing. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

How To Write an Email Follow-up After a Phone Call (+5 Examples)

How To Write an Email Follow-up After a Phone Call (+5 Examples)

Explore the importance of an email follow-up after a phone call, as well as tips and templates to help you craft compelling messages that will keep you top of mind.

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Lead Generation for Lawyers: 10 Ways To Get More Clients

Lead Generation for Lawyers: 10 Ways To Get More Clients

Lead generation for lawyers doesn’t require an extensive sales team. Use these strategies so you can focus on practicing law, not attracting new clients.

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What Is Audience Segmentation? Top Tips To Boost Sales

What Is Audience Segmentation? Top Tips To Boost Sales

What is audience segmentation? Learn everything you need to know, including how it can help you target the right customers with the right messaging.

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Save 20% now on virtual receptionist services through March 31!

Save 20% now on virtual receptionist services through March 31!

You might lose an hour this season with the time change, but we'll help you get your time back! Smith.ai is the most capable virtual receptionist service. We combine the best human talent with the most advanced AI technology. Our virtual receptionists are so efficient and accurate – it's like they have superpowers!If you've been on the fence, now's the time to spring into action and we'll take 20% off of your bill for two months!

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How To Use BANT To Qualify Leads and Grow Sales [+ Sample Questions]

How To Use BANT To Qualify Leads and Grow Sales [+ Sample Questions]

Using the BANT sales framework during the lead qualification process helps your business qualify leads and grow sales. Discover how it works and what questions to ask.

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12 Prospecting Sales Techniques for Discovering and Engaging More Leads

12 Prospecting Sales Techniques for Discovering and Engaging More Leads

Want to bring more business to your company? Sales numbers need a boost? Discover more leads and engage them better with these 12 prospecting sales techniques.

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The Ultimate Guide To Successful Startup Scaling

The Ultimate Guide To Successful Startup Scaling

Check out our ultimate guide to startup scaling for some of the best tips and strategies on how to move your startup to the next stage.

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Operating Expenses Formula: How To Calculate and Reduce Expenses

Operating Expenses Formula: How To Calculate and Reduce Expenses

Operating expenses are a key component of a company’s balance sheet. Learn the operating expenses formula and ways to reduce these expenses with our guide.

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What is a Sales Playbook? + Free Template

What is a Sales Playbook? + Free Template

Sales playbooks are essential tools that help sales teams close deals faster and more efficiently. Learn more about sales playbooks and access a free template and examples to get started.

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Sales Development Representative (SDR): Definition and SDR-as-a-Service

Sales Development Representative (SDR): Definition and SDR-as-a-Service

Learn all you need to know about SDR sales, including what SDR-as-a-Service is and how it can benefit the growth and success of your business.

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