Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

Call Overflow Solutions: Handle Volume Spikes Without Losing Leads

February 23, 2026
Call Overflow Solutions: Handle Volume Spikes Without Losing Leads
When every phone line is busy, callers don't wait — they call your competitor. Call overflow solutions automatically route excess calls to backup destinations, so leads never hit voicemail during volume spikes, after-hours gaps, or staff shortages. This guide covers overflow approaches and how to match the right solution to your call patterns, staffing capacity, and budget.
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How to Design a Legal Intake Call Flow That Converts

February 23, 2026
How to Design a Legal Intake Call Flow That Converts
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Predictive Call Behavior Modeling: Data-Driven Routing Architecture

January 26, 2026
Predictive Call Behavior Modeling: Data-Driven Routing Architecture
Learn how predictive call behavior modeling helps growing businesses forecast call volumes, optimize staffing, and improve service levels through data-driven capacity planning.
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AI Call System Security: Protecting Business Communications and Data

January 26, 2026
AI Call System Security: Protecting Business Communications and Data
Learn how to secure AI call systems with comprehensive frameworks protecting against voice attacks, data breaches, and unauthorized access while maintaining compliance.
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DevOps for Voice Platforms: Infrastructure Management for Phone Systems

January 21, 2026
DevOps for Voice Platforms: Infrastructure Management for Phone Systems
Learn how DevOps for voice platforms enables automated infrastructure management, reliable scaling, and proactive monitoring for business phone systems.
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Skills-Based Call Routing: Matching Callers to Expertise

January 21, 2026
Skills-Based Call Routing: Matching Callers to Expertise
Learn how skills-based call routing matches callers with qualified agents, improving resolution rates and customer satisfaction for professional services firms.
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DevOps for Call Platforms: Deployment and Operations at Scale

January 21, 2026
DevOps for Call Platforms: Deployment and Operations at Scale
Learn how DevOps practices for call platforms enable reliable deployment, automated scaling, and continuous monitoring for growing voice communication operations.
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AI Call Transcription Systems: Learn How To Automate Call Documentation

January 21, 2026
AI Call Transcription Systems: Learn How To Automate Call Documentation
Learn how AI call transcription systems convert spoken conversations into text automatically, improving productivity while reducing manual documentation costs.
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AI Call Handling Architecture: Designing Intelligent Phone Workflows

January 21, 2026
AI Call Handling Architecture: Designing Intelligent Phone Workflows
Learn how AI call handling architecture creates intelligent phone workflows that capture every opportunity while reducing operational costs and complexity
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Predictive Call Routing: Data-Driven Distribution Algorithms

December 19, 2025
Predictive Call Routing: Data-Driven Distribution Algorithms
Learn how predictive call routing uses machine learning to match customers with optimal agents based on historical interaction data. 
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