Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

Voice Interface Design for Call Systems: Implementation Guide‍

November 16, 2025
Voice Interface Design for Call Systems: Implementation Guide‍
Learn how voice interface design enables natural caller conversations, reduces handling time, and scales support capacity through conversational AI systems
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Customer Journey Mapping for Calls: Step-by-Step Guide

November 16, 2025
Customer Journey Mapping for Calls: Step-by-Step Guide
Learn how customer journey mapping for calls reveals conversion pathways, identifies friction points, and optimises routing decisions.
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Call Response Frameworks: A Complete Guide to Scalable Call Handling

November 16, 2025
Call Response Frameworks: A Complete Guide to Scalable Call Handling
Learn how call response frameworks standardize call handling, improve team efficiency, and scale operations — an implementation guide with best practices.
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Call Decision Trees: Build Faster, Smarter Customer Support

November 16, 2025
Call Decision Trees: Build Faster, Smarter Customer Support
Discover how call decision trees create faster, smarter customer support through optimized routing and data-driven improvements.
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Automated Call Triage Systems: How to Boost Efficiency 

November 16, 2025
Automated Call Triage Systems: How to Boost Efficiency 
Discover how automated call triage systems improve efficiency, reduce costs, and enhance customer experience with AI-driven call management.
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Call Flow Design: A Practical Guide for Businesses

November 3, 2025
Call Flow Design: A Practical Guide for Businesses
Complete call flow design guide: Learn mapping, routing logic, and implementation. Industry examples for legal, home services & more.
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How to Choose a Virtual Receptionist with Bilingual Support for Your Company

August 8, 2025
How to Choose a Virtual Receptionist with Bilingual Support for Your Company
Ensure seamless customer service, expand your reach, and enhance client experience with multi-language capabilities.
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Top 10 Phone Answering Services With CRM Integrations

August 8, 2025
Top 10 Phone Answering Services With CRM Integrations
Streamline customer communication, improve lead management, and boost efficiency with seamless CRM connectivity.
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Best Client Intake Tool for Professional Services

August 8, 2025
Best Client Intake Tool for Professional Services
Streamline onboarding, automate data collection, and improve client experience with top-rated solutions.
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5 Best Virtual Receptionist Services That Integrate with Zapier

August 8, 2025
5 Best Virtual Receptionist Services That Integrate with Zapier
Automate workflows, streamline client communication, and enhance efficiency with seamless integrations.
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