Maddy Martin is Smith.ai's SVPÂ of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.
A sales cadence is a guide for sales teams with specific steps to move a prospect through the sales funnel. Read on to learn everything you need to know.
Consultative selling is a strategy focused on understanding customer needs to offer personalized solutions. These seven consultative selling steps can help you close more deals.
Ideal customer profile (ICP) in sales is a framework that describes your perfect customer. Master the art of attracting and retaining the right audience.
Buying signals indicate that a customer has interest in purchasing a product or service. Here are 13 types of buying signals and how to capitalize on them.
A customer journey map visually represents a customer's complete experience with a product, service, or brand. Learn to create, apply, and optimize it for better customer experiences.
Discover the critical difference between lead vs. prospect and why it matters. Unlock effective strategies to convert more leads into prospects and drive sales success.
.svg)
