Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

How Voice AI Technology Powers Modern Receptionists

March 31, 2026
How Voice AI Technology Powers Modern Receptionists
Learn how voice AI technology works — the core components behind it, how each one operates during a live call, and how legal, home services and professional services businesses use it to handle intake and routing at scale.
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Failover Call Routing: Ensuring Business Continuity

March 31, 2026
Failover Call Routing: Ensuring Business Continuity
Learn how to protect inbound calls from telephony outages — what failover call routing is, how it works across three sequential stages, the types available and how to design a layered strategy that keeps calls moving when your primary infrastructure fails.
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Phone System Requirements for Multi-Location Law Firms

March 31, 2026
Phone System Requirements for Multi-Location Law Firms
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Skills-Based Routing for Professional Services

March 31, 2026
Skills-Based Routing for Professional Services
Learn how to route inbound calls based on agent expertise rather than availability — what skills-based routing is, the types available, how it works in professional services firms and how to implement it without disrupting existing call flows.
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VoIP Phone Systems for Small Law Firms

March 31, 2026
VoIP Phone Systems for Small Law Firms
Discover how VoIP phone systems help small law firms cut costs, improve mobility, and streamline client intake. Learn what features matter most for legal practices.
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Geographic Call Routing: Location-Based Distribution

March 23, 2026
Geographic Call Routing: Location-Based Distribution
Geographic call routing automatically directs inbound calls to the appropriate office or team based on the caller's location. Instead of relying on receptionists to manually ask questions and transfer calls, the system detects location using area codes, ZIP codes, or GPS data and connects callers to the appropriate destination in seconds. This guide covers how it works, the available routing methods, and how to implement it step by step for businesses managing calls across multiple locations or service regions.
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After-Hours Call Flow Design: How to Handle Calls 24/7

March 17, 2026
After-Hours Call Flow Design: How to Handle Calls 24/7
An after-hours call flow routes every inbound call outside business hours with the same discipline as daytime operations. This article walks through core components, urgency triage, escalation paths, coverage models, routing logic and best practices for 24/7 performance.
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How to Design an Emergency Call Flow Protocol for Your Business

March 16, 2026
How to Design an Emergency Call Flow Protocol for Your Business
Learn how emergency call flow protocols help professional services firms route urgent calls instantly, reduce missed contacts and protect client relationships 24/7
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Priority-Based Call Routing for Law Firms

March 9, 2026
Priority-Based Call Routing for Law Firms
Learn how priority-based call routing helps law firms direct urgent client calls to the right staff, reduce missed inquiries, and manage high-value cases faster.
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Designing Call Flows for Multi-Location Law Firms

March 9, 2026
Designing Call Flows for Multi-Location Law Firms
Learn how to design compliant, scalable call flows for multi-location law firms — from jurisdiction routing to firm-wide conflict checks and after-hours coverage.
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