
Seamless communication is important in running a successful business. Thanks to Voice over Internet Protocol (VoIP), staying connected no longer means being tethered to a traditional landline.
Google Voice is a popular VoIP service that has revolutionized call management for many businesses by facilitating calls via the internet. Although an invaluable tool, it isn't without limitations — particularly for growing organizations seeking advanced communication capabilities or industry-specific customization.
In this post, we look beyond Google Voice to explore alternatives that may better suit your business needs.
Google Voice is a cloud-based VoIP (Voice over Internet Protocol) phone service offered by Google that enables users to make and receive calls, send text messages, and manage voicemail over the internet. Originally launched in 2009 as a consumer product, Google Voice has evolved into a business communication tool integrated within the Google Workspace ecosystem.
Google Voice assigns users a dedicated phone number that can be used across multiple devices — smartphones, tablets, computers, and even desk phones. Calls are routed through the internet rather than traditional phone lines, allowing users to make and receive calls from anywhere with an internet connection.
The service syncs seamlessly with other Google products like Gmail, Google Calendar, and Google Meet.
Google Voice is particularly popular among:
While Google Voice offers a solid foundation for basic business communication, many organizations eventually outgrow its capabilities as they scale or require more advanced features.
While Google Voice offers an accessible entry point into VoIP, many business owners find themselves seeking alternatives as their needs evolve. Understanding these pain points can help you determine whether it's time to explore other options.
Google Voice's Starter plan limits users to 10 and lacks essential business features, including automated attendants, ring groups, and advanced call routing. For growing teams that need sophisticated call management, these limitations can quickly become bottlenecks that hinder operational efficiency.
Google Voice integrations are primarily confined to the Google Workspace ecosystem. Businesses that have invested heavily in CRM platforms such as Salesforce, HubSpot, or Zendesk often find that competing VoIP providers offer more robust native connectivity, enabling seamless workflows without workarounds or third-party tools.
Unlike competitors such as Zoom Phone, RingCentral, and Dialpad, Google Voice lacks integrated video capabilities. For businesses that rely on video meetings as part of their communication strategy, this means juggling multiple platforms and potentially paying for separate video conferencing services.
Google Voice's international calling options are more limited than those of providers like 8x8 (47 countries) or Zoom Phone (40+ countries). Businesses with global clients or remote teams abroad may face higher costs or reduced call quality when communicating internationally.
As businesses grow beyond the 10-user Starter plan limit, per-user pricing quickly escalates on the Standard ($20/user/month) and Premier ($30/user/month) plans. Some alternatives offer more predictable fixed-rate pricing, making them more cost-effective for expanding teams.
Google has a history of discontinuing products, which can create unease for businesses building long-term communication infrastructure. While Google Voice continues to receive updates, some organizations prefer providers with longer track records of commitment to their core business phone offerings.
Best for: Client-facing businesses needing 24/7 call handling without managing a phone system
.png)
Smith.ai is a virtual receptionist service that combines AI technology with live human agents to handle incoming business calls on your behalf. Rather than providing another phone system, Smith.ai answers calls, qualifies leads, collects intake information and schedules appointments.
The AI Receptionist handles high-volume routine calls using conversational AI with custom prompts, unlimited parallel call handling and CRM integration with over 7,000 platforms. The Virtual Receptionist service provides trained live agents who become familiar with your business, handling payments, scheduling and customer service inquiries. When situations require human judgment — complex conversations, sensitive client matters or caller preference — live virtual receptionists are available through seamless escalation.
You can port your existing business number or get a new one, with calls transferring directly to your cell phone when needed. Setup takes minutes with a custom call flow built around your specific instructions.
Cost: Contact Smith.ai for current rates on both AI Receptionist plans and Virtual Receptionist plans. No contracts, no setup fees, and a 30-day money-back guarantee.
Key features:
Best for: Larger businesses and enterprises requiring a scalable, feature-rich platform

RingCentral is a unified communications platform that combines voice, video, messaging and contact center capabilities in a single solution. It's designed for mid-size and enterprise teams that need advanced call management alongside collaboration tools, with over 500 prebuilt integrations connecting to CRM platforms, productivity suites and custom business applications.
The breadth of features may require a learning curve for smaller teams. Businesses that need straightforward call handling without managing a full UCaaS platform may find it more than necessary.
Price: $20/user/month for Core; $25/user/month for Advanced; $35/user/month for Ultra (annual billing). Monthly billing runs higher: Core $30, Advanced $35, Ultra $45.
Key features:
Best for: Companies that want AI capabilities built into their phone system

Dialpad is a cloud-based business communications platform that embeds AI features — real-time transcription, coaching and sentiment analysis — into every plan tier. The platform covers audio and video calling, conference calling, screen sharing and team messaging through mobile and desktop apps, with autonomous AI agents available for scheduling and routine request handling.
The Standard plan limits integrations to Salesforce, HubSpot, Microsoft 365 and Google Workspace. Businesses needing broader connectivity should evaluate higher tiers.
Price: $15/user/month for Standard; $25/user/month for Pro; contact for Enterprise pricing.
Key features:
Best for: Businesses prioritizing CRM integration from day one

Nextiva is a business phone and customer communication platform that offers native CRM integrations with Salesforce, HubSpot, Zendesk and Microsoft Teams starting at its entry-level Core plan. The platform includes omnichannel digital customer service, AI-powered voicemail transcription, smart call routing and unlimited audio conferencing, with 24/7 customer support included across all plans.
Price: Core from $15/user/month (annual); Engage from $25/user/month (annual); Power Suite $75/user/month. Pricing varies by user count, with annual billing providing approximately 20% savings.
Key features:
Best for: Startups and businesses on a budget

Phone.com is an affordable cloud-based VoIP provider that offers flexible, scalable phone service for small and midsize businesses. Even its basic plan includes call routing, transferring and scheduling, with optional add-ons for live receptionist support, AI-powered call routing, desk phone hardware and international calling packages — so you pay only for the capabilities you need.
Price: Basic plan starts at approximately $15/user/month with annual billing ($18/user/month billed monthly). Volume discounts and a 30-day money-back guarantee are available.
Key features:
Best for: Solopreneurs, small teams, and mobile-centric users

Grasshopper is a virtual phone system built for simplicity, giving small businesses and solopreneurs a professional business number without the complexity of a full VoIP platform. It focuses on core calling strengths — unlimited calls, business texting and mobile-first functionality — rather than advanced features like video conferencing, multi-level IVR or call queuing. Setup runs through mobile and desktop apps with no hardware required.
Recent updates include a unified conversations view, a redesigned admin portal and AI-powered call recording and transcription.
Key features:
Best for: Businesses already using Verizon services

Verizon is a major telecommunications provider that offers VoIP through its Business Digital Voice service. The primary advantage is the ability to bundle voice service with existing Verizon internet or TV plans for discounted pricing, making it a convenient option for businesses already within the Verizon ecosystem rather than those starting fresh.
Price: Contact Verizon for current pricing. Rates vary based on service configuration, bundle options and business size.
Key features:
Best for: Remote teams already using Zoom for video conferencing

Zoom Phone is a VoIP service integrated within the Zoom communications ecosystem, allowing businesses to add voice calling alongside their existing video conferencing and chat tools. Users get HD voice calls, auto-attendant, call delegation and third-party integrations in a platform they may already use daily — eliminating the need for separate phone and meeting tools.
Price: Starting at approximately $10/user/month with multiple tiers and regional variations; Power Pack add-ons available at approximately $25/month.
Key features:
Best for: Businesses with a global team or audience

8x8 is a unified communications platform that provides cloud-based voice, video, chat and contact center solutions with international calling capabilities that few competitors match. Certain plans include unlimited calling to up to 47 countries, with global coverage in 50+ countries. The platform also includes compliance credentials for HIPAA and FCC requirements, making it suitable for regulated industries.
Price: 8x8 no longer publishes public pricing. All plans are quote-based with mix-and-match options for Unified Communications, Contact Center and API capabilities. A 30-day free trial is available.
Key features:
Best for: Small businesses and solopreneurs

Talkroute is a virtual phone system that provides small businesses and solo entrepreneurs with professional call management through local, toll-free or vanity numbers. The platform offers unlimited calling to the U.S. and Canada, SMS/MMS messaging and video meetings, with higher-tier plans adding customizable call routing, call recording and reporting. Month-to-month subscriptions with no contracts make it accessible for small businesses that want flexibility.
Price: $19/month for Basic (1 user); $39/month for Plus (up to 3 users); $59/month for Pro (up to 10 users); contact for Enterprise. These are flat monthly rates, not per-user pricing. Setup fees vary — Basic requires a $19 local number registration fee, while Pro and Enterprise include registration.
Key features:
Best for: Small teams with low to moderate call volume

1-VoIP is a cost-effective VoIP provider that gives small businesses access to 40+ features — call forwarding, voicemail-to-email, call recording, auto attendant, call queues, music-on-hold, virtual fax and softphone apps — on every plan, with no feature gating between tiers. The service includes anti-spam capabilities via Nomorobo integration and a 99.999% uptime guarantee. It lacks video conferencing and is best suited for cost-conscious businesses with variable call volumes. No contracts or cancellation fees.
Price: $14.97/extension/month for Metered (plus 2¢/minute); $24.97/extension/month for Corporate (unlimited calling); $34.97/extension/month for Professional (phone number included).
Key features:
When evaluating VoIP providers to replace or supplement Google Voice, consider the features that will have the greatest impact on your business operations.
Look for providers that offer sophisticated call-handling features, such as automated attendants (auto-receptionists), ring groups, call queues and skills-based routing. These tools ensure calls reach the right person quickly, reducing wait times and improving customer satisfaction. Multi-level IVR (Interactive Voice Response) systems allow callers to navigate menus and self-serve for common inquiries.
Native integrations with your existing CRM platform (Salesforce, HubSpot, Zendesk, Microsoft Dynamics) can dramatically streamline workflows. When your phone system automatically logs calls, updates contact records and syncs with your customer database, your team saves hours of manual data entry while maintaining accurate records.
For businesses that rely on face-to-face communication, integrated video conferencing eliminates the need for separate subscriptions and simplifies collaboration. Providers like Zoom Phone, RingCentral and Dialpad offer unified platforms where voice, video and messaging work together seamlessly.
Modern VoIP platforms increasingly leverage artificial intelligence to enhance productivity. Key AI features to consider include:
If your business serves global markets or employs remote workers abroad, evaluate each provider's international calling options. Providers like 8x8 include unlimited calling to 47 countries, while others charge per-minute rates for international destinations.
A robust mobile app ensures your team can make and receive business calls from anywhere while maintaining professionalism. Look for apps that offer full functionality, including calling, texting, voicemail access and call management — not just basic calling capabilities.
Consider how pricing scales as your team grows. Per-user pricing can become expensive for larger teams, while fixed-rate plans (such as Grasshopper) may offer better value for growing organizations. Also evaluate contract requirements — month-to-month flexibility can be valuable for businesses with fluctuating needs.
Enterprise-grade VoIP providers typically offer 99.9% or higher uptime SLAs (Service Level Agreements). For businesses where missed calls mean lost revenue, strong reliability commitments and redundant infrastructure are essential considerations.
Depending on your industry, you may need a VoIP provider that meets specific compliance requirements, such as HIPAA for healthcare or SOC 2 for data security. Evaluate encryption standards, data handling practices and compliance certifications before committing.
When technical issues arise, responsive customer support can make the difference between a minor inconvenience and a major business disruption. Look for providers that offer 24/7 support across multiple channels (phone, chat, email) and check user reviews for feedback on their support experience.
Whichever VoIP provider you choose, Smith.ai integrates with all of them to handle what a phone system alone cannot. Both services work alongside your existing phone setup rather than replacing it — capturing every call, screening for spam and ensuring qualified leads reach your team whether you're on another call, in a meeting or done for the day.
Schedule a free consultation to learn how Smith.ai receptionist services can work with your VoIP provider to capture more leads and free up your time.