If you own a cleaning business, you have a lot on your plate. In addition to the cleaning services that you provide (unless you’ve got a team of employees), you also have to market and promote your business to new customers. Fortunately, cleaning businesses are growing in popularity today and more homeowners are finding that their busy lifestyles leave little room for more than sprucing up.
Still, however, new audiences aren’t going to just appear out of nowhere. You’ve got to work for them. If you’re looking for ways to promote your cleaning business and draw in new customers (or even win back old ones), here are some great promotional ideas to keep in mind.
This is one of the best options out there. It’s a tried-and-true promotion that businesses have been using for decades, if not centuries. What better way to let your audience know that you’re worth the investment than by giving them a discount or some kind of free service? There’s no limit to what you can do here, and it doesn’t even have to be anything major. Just make sure it is enough to incentivize those new customers to keep on coming.
Cleaning businesses are almost always busier in the spring and summer months. However, houses need to be cleaned all year long. If you find that you are experiencing slow times in business, it might be a good place to start a promotion. Offering specials or discounts for those who book services outside of the “typical” busy season is a great way to get new customers and to give people something to talk about. Although there isn’t really an “off” season for cleaning services, they tend to be busier in the spring and summer months, as you know.
Cleaning companies can gain a lot from social media. You can’t just create profiles and call it a day, though. You need to make sure that you take the time to utilize these platforms. Connect with your audience, build a personal connection, and then use your social media following to generate new business. You can give people discounts for mentioning your Facebook post or even offer deals for people who re-tweet your messages using certain hashtags, and so forth. The options are limitless, which is why you’ll need a social promotion strategy to manage it all.
In the cleaning business, there are a lot of different services that people need. If you’re like most companies, you have packages and special offers available for those who stack their cleaning services. However, if you don’t, you should. This is a great way to generate additional business and repeat business, as well as to help you get a bigger job in the first place. For example, if someone wants their kitchen and baths cleaned, but you offer a discount for adding in windows, they might upgrade their services.
People love contests and winning. You can advertise this on your website, social media, or anywhere that you like. Perhaps you’ll even set up a contest exclusively at a trade show or expo event that will allow you to drum up some new business. You can give away free cleaning services, discounts on your work, or even other gifts and incentives. In doing this, make sure that you get names and email addresses, and you’ll have a whole new list of leads when you’re done.
Partnerships are a great business promotion tool. In the cleaning business, for example, you might get to know general contractors who can refer you for construction clean-up jobs. Or, maybe you’ll build relationships with property managers to gain contracts to clean all their rental properties. In any case, it’s a tit-for-tat relationship that’s invaluable to have. You can incentivize these referrals, too, giving the client even more reasons to work with you.
Cleaning is one business that’s definitely local. You can’t virtually clean someone’s house. Therefore, your local SEO needs to be perfectly optimized if you are going to make the most of your business. Use all the local directories that you can, including Google My Business, and make sure that you’re targeting audiences in your region, or even your city. It’s not a real “promotion,” per se, but it’s an important step. After all, when your local SEO is optimized, your business will be far more likely to promote itself.
Referral programs can do a lot for your cleaning business. After all, if people are pleased with the work that you do, they’re likely to talk about it with friends and family. Why not offer them something for that talk? Just remember here that if you give the referrer a discount or special offer for the new client, you should also give the new client an incentive for being referred in the first place. It doesn’t have to be a huge promotion, either. Even just something like 10% off services is a great start.
One of the best things that you can do to promote your business is to partner with a team of experts that can assist you along the way. Most home cleaning businesses are SMBs, which means they often have limited resources. Fortunately, Smith.ai can assist with everything from outreach campaigns and outbound sales to lead intake, and more.
Count on us to be there to field all the leads that come your way with a 24/7 answering service, along with solutions for appointment scheduling, live website chat, and so much more. Plus, we’ll create a custom strategy to help you manage it all so that your business never misses a beat.
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