10 Outbound Sales Call Script Samples For Every Situation (+Templates)

Maddy Martin

Phone calls play a major role in many aspects of a business. Even in an age of digital communication like live chat and SMS messaging, phone calls account for 90% of all customer interactions

That’s why outbound calling (like cold calls) is still so important to increase lead generation and nurture leads throughout the sales process. Your sales team can move prospects through the sales process more quickly by using effective outbound call scripts.

Whether you want to leave a voicemail, set up an appointment, or follow up on a previous interaction, use these 10 outbound sales call script samples to help you achieve your specific goal. 

1. Leaving a voicemail call script

Did you know that 80% of cold calls go to voicemail? Since you’ll most likely find yourself leaving a message on the first call, you should know how to leave an effective voicemail to entice a lead to want to give you a callback. 

With that in mind, here’s an example of a compelling voicemail message:

Hi [prospect name], 

This is [your name] with [your organization name].

I’m calling because [reason for calling]. I’m sorry I didn’t get a chance to speak with you directly, but I’d love to set aside some time next week to discuss how we've helped companies just like yours benefit from [benefit of using product/service] by utilizing our [product or service].

You can reach me at [phone number]. I understand you are busy, so if I don’t hear from you I will follow up by [time to follow up].

I look forward to hearing from you. Have a great day! 

Bye.

2. Voicemail follow-up call script

Even if you nailed your first voicemail message, don’t be discouraged if you didn’t get a returned callback. 90% of first-time voicemails are never returned. Have a plan to follow up on the voicemail after about a week of radio silence. 

Here’s an outbound sales call script example for following up on a voicemail message:

Hi [prospect name], 

This is [your name] from [your organization name].

I’m happy I was able to reach you this time. I wanted to follow up on the voicemail I sent [time voicemail was sent]. Is this a good time to chat for a moment?

[Prospect agrees to chat]

Great. I briefly mentioned it in my earlier message, but we are a [product/service] company that focuses on [market/ solutions].

Our [product/service] gives you the benefits of [benefit of using product/service].

I’d love to show you more with a quick [consultation or demo]. Are you available [recommended time] so that I may show you the [products or services] and see if it’s a good fit?

3. Appointment setting call script

Appointment setting is one of the most common goals for cold calling. It’s used to schedule a demo or sales presentation for a prospect to learn more about your offerings and how they can help their business. 

A good appointment setting call script can help you move prospects from awareness of your brand to interest in what you have to offer. Here’s an example of a good outbound sales call script for appointment setting:

Hi [prospect name], 

This is [your name] from [your organization name].

We haven’t had a chance to talk directly yet, but I saw that your company is one of the top providers of [specific product/service your prospect offers], and I wanted to quickly share ways we’ve helped other businesses similar to yours. Is this an OK time to chat for a minute?

[Client agrees to chat]

Great. So, we are a [product/service] company that focuses on [market/ solutions]. Our [product/service] gives you the benefits of [benefit of using product/service].

I’d love to show you more with a quick [consultation or demo]. Are you available [recommended time] so that I may show you the [products or services] and see if it’s a good fit?

4. Referral call script

A referral or shared connection is a great approach to getting a lead's interest. In fact, referrals end up creating about 65% of new business opportunities. It’s a great method to help you get your foot in the door, but make sure you get permission from the referrer or mutual relation to use their name. 

Whether you gained a referral or have a shared connection with your prospect, here’s a great outbound sales call script example to help you get your foot in the door:

Hi [prospect name],

This is [your name] from [your organization name].

Referral Scenario: [Referrer] told me to reach out as they mentioned you were having trouble with [problem they are having].

Mutual Connection Scenario: I saw that we were both good friends with [mutual connection], so I wanted to make a direct introduction. Is this a good time to talk for a minute?

Excellent. So, we are a [product/service] firm that specializes in [market/solutions], which your company could undoubtedly benefit from. You can enjoy [benefit of utilizing product/service] thanks to our [product/service].

I’d love to show you more with a quick [consultation or demo]. Are you available [recommended time] so that I may show you the [products or services] and see if it’s a good fit?

5. Promotional call script

Promotional calls such as extending a special offer or limited-time deals are a great method to help speed up the sales process and bring a lead to the decision stage quickly. 

Here is an outbound call script example for promotional calls that will help present your promotional sales deal.

Hi [prospect name], 

This is [your name] from [your organization name].

I haven’t gotten the chance to reach out yet for an introduction, but I want to let you know about a special offer we are currently promoting for [time range or specific company attribute].

We are [providing or offering] [special offer: free consultation, free trial, discount, bulk deal, etc.] to help businesses like your own [benefit of taking advantage of special offer].

Is this something you are interested in learning more about?

[Prospect expresses interest]

Great. If you could give me the best email address to reach you, I'll send you all the information regarding the [promotional deal] as well as a link to [sign up/redeem] to get things started. 

6. Gatekeeper call script

While the goal of every outbound call is to get in touch with the decision-maker, there are some situations where you find yourself in contact with a gatekeeper instead. A gatekeeper could be an office manager, secretary, or receptionist.

In these circumstances, the goal is to have the gatekeeper forward you to the decision-maker, or at the very least, get the decision-maker’s contact information.

If you run into a gatekeeper while performing outbound calls, use this sales call script example to help you get in touch with the right person:

Hi there, 

My name is [your name] and I’m calling from [your organization name].

I was hoping you could direct me to the right contact.

I’m trying to connect with someone who manages your [department/job function that would likely be a purchaser of your product/service]. Do you know who that might be?

I'm attempting to get in touch with the person who [job function of someone who would be a decision-maker]. Do you have any idea who that may be?

[Gatekeeper names person]

Excellent. If I could, I'd  like to try to get in touch with them. Are you able to forward me, by any chance?

7. Discovery call script

A discovery call is a lead qualification tactic that helps evaluate which leads have the most potential to add value to your company. While lead scoring and preliminary research should provide some of the information you need to determine who is more likely to convert into a sale, a discovery call will help you get that information straight from the source. 

Here’s an example call script template to use during your next discovery call:

Hi [lead name], 

How have you been?

[Lead responds]

That’s great to hear. I wanted to thank you for taking the time to speak with me today. I'm excited to find out more information about you and your company.

First off, I noticed [fact about lead] How’s that been going so far?

Other questions to mention:

  • What are the biggest challenges you are facing in your current role?
  • What solutions or tools are you currently using to help with those challenges?
  • Are you trying to find a solution that will help you solve those problems?

8. Warm call script

If you’ve reached out to a sales lead using an alternative outreach method such as email or social media, but haven’t received a reply, calling can be a great way to earn their attention. 

This employs a multichannel strategy. To achieve success, 51% of organizations use at least 8 different channels to engage with their prospects. This way you can warm up a lead before cold calling them.

Here’s an outbound sales call script sample to connect with a prospect you’ve reached out to before using a different channel:

Hi [prospect’s name], 

This is [your name] from [your organization’s name],

I sent you a [email/message] last week. Did you get a chance to read it? 

[Respond accordingly to prospect’s answer]

The reason I [emailed/contacted], and am now calling, is that I wanted to talk to you about [your organization’s product/service] and what it can do for someone in your position.

Is now a good time to chat?

[Prospect agrees]

Great. As I mentioned in my previous message, we are a [product/service] firm that specializes in [market/solutions], which I believe your company could undoubtedly benefit from. 

You can enjoy [benefit of utilizing product/service] thanks to our [product/service]. 

I’d love to show you more with a quick [consultation or demo]. Are you available [recommended time] so that I may show you the [products or services] and see if it’s a good fit?

9. Post-interaction call script

Outbound calling is used for more than simply cold outreach; it's also used to follow up on earlier interactions with your leads. If you successfully landed an appointment and were able to share a demo or full sales pitch with a lead who expressed interest, you’ll want to follow up with them to move them closer to making a purchase. 

Use this outbound sales call script example to help move your prospect closer to the closing stage: 

Hi [lead name],

This is [your name] from [your organization name]. How’s your day going?

[Lead responds]

That’s great to hear! So, based on what I gathered from our previous [conversation, demo, or appointment], our [product/service] is a great fit for your organization’s needs.

I want to move us on to the next phase in the process. To give you a thorough grasp of our service and price details, we often [describe what your business offers as the next steps].

Is this something you are ready for?

10. Final attempt call script

If you’ve been chasing a lead for months with no reply or have received inconsistent communication, you need to learn to let go and move on. Otherwise, you’ll be chasing a dead end and wasting your valuable time. 

This is when you leave a final attempt voicemail in hopes that it may stick the landing and open a door for you. This example outbound sales call script is for leaving a voicemail for the last time after numerous attempts:

Hi [prospect name], 

This is [your name] from [your organization name]. 

I realize [we haven't spoken in a while/I've contacted you frequently], but I wanted to make one more attempt to get in touch with you in case you missed my previous messages.

Based on [our previous interactions/my research on your company], you [were interested/would be a great fit] [in/for] our [product/service] due to [reason].

Please give me a call back at [phone number] at your convenience and let me know what we can do to move forward with this.

I look forward to hearing back from you soon.

Have a great day! Bye.

download outbound sales call script templates

Improve outbound sales calls with Smith.ai

These outbound sales call script samples will assist your sales team in producing effective sales calls, whether you require a more consistent outbound strategy or you want to provide your sales reps with more clarity and peace of mind.

It’s important to remember that rehearsing scripts verbatim can often seem impersonal and robotic, so it’s best to use them as a guide rather than a full dialogue. 

You can trust Smith.ai's virtual receptionists to handle almost all of your company's needs, including outbound sales calls, callbacks, and appointment booking, so you can focus on other areas of your outbound strategy.

Schedule a free consultation to learn more about how Smith.ai can help you and your business. 

Sources: RingLead | Think Impact | The Pipeline |

Maddy Martin

Maddy Martin is Smith.ai's VP of Marketing. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

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