Samir Sampat

An ideal customer profile, or ICP, is a critical element of your sales engagement strategy. After all, if you aren’t 100% clear on who it is you’re trying to engage, how will you be able to reach them? Some companies have an idea of their ideal customer but never take the steps to create a profile they can actually share with others. However, that is what will make the difference when you want to improve sales engagement.

Overcoming obstacles is part of the sales process for any B2B company. The increasingly competitive landscape of B2B sales has created even more challenges for sales reps and made it ever more difficult to succeed. Many (errantly) assume that salespeople only control so much of the process and the potential outcomes.

The case for generative AI in business is strong. Like its sibling conversational AI, this tool is all about taking advantage of all that data floating around out there to enhance the customer experience and deliver a better solution. But what’s the difference between generative and conversational AI? And how can you put generative AI to work for lead generation?

When it comes to managing your CRM sales pipeline and other aspects of your customer relationships, there’s always room for improvement. A solid CRM platform and management strategy can help you track and nurture leads, customers, and other relationships as they make their way through the sales pipeline. Of course, it doesn’t work on its own. You have to know how to make your CRM work for you to maximize your efforts.

Voice bots are changing the way companies handle customer service. Today’s intelligent bots are designed to interact with customers and provide a more natural experience. They utilize machine learning to train themselves on how to simulate natural conversation, analyzing droves of data to deliver a contextually accurate, personalized response.

When you hear about ChatGPT and other AI tools, you often hear about the vast amounts of data that they can cultivate and utilize. But where does that data come from? There are a few different sources, depending on the type of AI tool you’re using and what kind of information is relevant. Understanding this can help you see all that you can gain from AI when you use it correctly.

Customer service has always been an ever-evolving effort to perfect the customer experience. Almost all of us have had at least one frustrating experience with phone-based customer service, if not more. And then companies try to solve the issue with IVRs, which only fight half the battle.

Voice bots are changing the way that companies handle communications and customer service. Technology has come a long way from the outdated interactive voice response (IVR) systems of decades past. The modern AI voice bot can train itself to understand and respond contextually to questions and queries of all kinds, making it a virtually unstoppable asset for your communication strategy.

AI is quickly finding its place in almost every business and industry, offering a variety of ways to boost performance and get more done in less time. There are several types of artificial intelligence in use, including generative AI. Understanding this technology, as well as how it can be best used, makes all the difference.

Two key elements of the customer experience are speed and convenience. Today’s customers demand faster, easier online interaction with the brands they choose. Fortunately, AI has been making huge strides and has come far enough to be on the list of tools you can use to deliver a better customer experience.