Local SEO for Your Cleaning Business: How to Get More Leads from Local Organic Searches


If your cleaning business is looking to build its local reputation and increase rankings in organic search results, local SEO is the strategy that you need. 46% of all Google searches are on a quest for local information or a local business. That number is only going to continue to increase. Is your business ready? Local search is a powerful tool for small businesses and if you expect to keep up with the competition, you’ve got to have your local SEO on point. 

There are several different ways that you can go about making sure that your optimization is ready to beat out the competition in every single search. In the guide below, we’ll cover the best practices and tips for local SEO so that your strategy hits the mark every single time. 

Do your keyword research

Although you might think that you can just come up with some keywords and use them to create local marketing campaigns, you can’t guarantee that will work. Just as with your other optimization efforts, you will want to make sure that you research local keywords and phrases so that you know what’s trending, what will get results, and what keywords are too competitive to bother with (that could be an issue for some industries and keywords). Consider cities, regions, and other local identifiers that could be used for optimizing your cleaning business. 

Connect with other local businesses 

Local businesses need to stick together, online and off. When you’re optimizing your online content, consider connecting with and sharing links with other companies, including contractors and construction companies, property management companies and landlords, and others who can help you build your reputation while you help them build theirs. These kinds of connections are big in the eyes of Google and other search engines. 

Take advantage of question-based searches 

In the cleaning industry, there are a lot of searches posed in question form, such as:

  • How much does house cleaning cost?
  • Where can I find a local cleaning company near me?
  • How often should I have my house cleaned?
  • What do house cleaners charge per hour?

It’s sometimes hard to work questions into content, but you can use these to create an FAQ page, which will add to your credibility and help Google see that you’re worth recommending because you genuinely care about helping people. Put yourself in the consumer’s shoes—what would you want to know?

Claim your Google Business Profile 

Claiming and completing your Google Business Profile is going to make ranking a lot easier. Google’s looking for reputation, after all, not just keyword usage. It doesn’t matter how well you use the keywords in content if you don’t get listed in the right places. The first and most valuable place outside of your website is your Google Business Profile. Complete it, including categories, and use keywords that you can throughout. Google even tells you how it’s doing, so you should try to get to 100% if you can.  

Define your service area 

You’re only going to travel so far to provide people with service. One way you can really hit it out of the park with local SEO is to optimize for all of the areas that you serve. You can do this in several ways and without coming off as a keyword stuffer, but you’ll need to come up with a strategy. Consider creating a service page for each location but make sure that the content is different. Research keywords for all the cities that you service and help your company get ranked better in several local Google searches. 

Consider your review game

Are you getting reviews for your cleaning business? Are you getting good reviews? You can’t guarantee that you’ll never get a negative review, especially on today’s Internet. However, you can guarantee that you can protect your reputation by responding to all negative reviews and showing people that you are willing and trying to reconcile the situation or fix whatever is wrong. If you’re not getting enough reviews in general, you might consider offering some incentive, such as a discount on cleaning services or a free service on the next visit. 

Just make sure that reviews are authentic and from satisfied customers, and if your reviews are being incentivized, make sure to disclose that on your website (or wherever the reviews are posted). 

Engage and interact with everyone

Today, Google puts a lot of weight on reputation and engagement. Not only that, but today’s consumers want brands that are personable and able to talk to them on the same level, not ones that act like a stuffy business that is better than the consumer. Utilize social media, online forums, your website, and other resources to interact with potential and existing customers, vendors and partners, other local businesses, and more. 

Engagement is soaring, and so are your leads—are you ready?

With the best local SEO tactics in place, you’ll see a huge influx of new business to your cleaning company. Are you ready to handle the leads that come with that? Your first step should be to ensure that you have systems in place to manage lead intake and more. Partnering with the virtual receptionists at Smith.ai will give you just that. You’ll have access to a 24/7 answering service so that you never miss a beat, and our receptionists can also assist with appointment scheduling, lead intake, and other needs. 

For cleaning companies that are still in the marketing stages, our teams can assist with outbound sales and support and help you create and execute the best outreach campaigns to find your audience online and more. And it all comes with a tailored marketing strategy that includes every last detail, no matter how many details that might be. 

To learn more, schedule a consultation to discuss what the 24/7 virtual receptionists from Smith.ai can do for your cleaning company, or reach out to us at hello@smith.ai

Cleaning Service
Business Education
Marketing Advice

Elizabeth Lockwood is the content marketing associate at Smith.ai. She focuses specifically on writing and editing engaging articles, blog posts, and other forms of publication.

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