Elizabeth Lockwood

Cold calls — love them or hate them, they’re an essential part of business. Even the most tech-savvy marketing experts say that no matter how advanced things get, it’s unlikely that we’ll see the cold call removed entirely anytime soon. Because it seems outdated (and often out of fear of rejection), many sales reps don’t like making cold calls and don’t prioritize learning how to do so effectively.

You didn’t go to law school to answer phones all day. While you will find yourself in many situations where you need to talk to clients on the phone, many calls come into your firm that may not require your direct attention. A receptionist or administrative assistant could be a good buffer to protect your time and make sure your clients are still effectively served.

In any business, overhead is a big concern. The more you spend on the operational costs of your law firm, the less you’ll be able to add to your bottom line. Whether you’re a new practice owner or just trying to find a better way to do things, outsourcing should be on your list. Of course, before you can cut costs and improve your operations, you have to know what you’re spending in the first place.

Chatbots are revolutionizing the way companies do business. More than just customer service tools, these AI-powered bots can deliver plenty of insights and information. Using those insights, companies can better understand their buyers, their journey from lead to loyal customer, and how to make that journey as smooth as possible.

We say it all the time, and it bears repeating. When it comes to things like chatbots and improving your customer experience, you’re not reinventing the wheel. Plenty have come before you, and plenty will go after, all seeking the same answers and insights. Today, dozens of top brands nationwide are changing how businesses use social media and chatbots.

Sales presentations have been around as long as humans have been selling things. From simple one-on-one interactions and product demonstrations to those crowded sales presentations for timeshares and real estate investments that we all think of when the word “presentation” is mentioned. Today, an effective sales presentation is entirely different than it was even just a few years ago.

There are a lot of things in business that require a human touch. Thanks to technology and other innovations, plenty of tasks can (and should) be automated because there’s no need for a human to be involved. Sure, having a live agent available to customize and schedule appointments and consultations is great. However, today’s customers would love an AI chatbot or scheduling tool that can do the same thing without needing to talk to someone.

Marketing is a complicated space in today’s world. There are a lot of great opportunities to get your brand out there for less, but budget cuts often limit even the most cost-effective solutions. Newcomers and SMBs that aren’t as seasoned are struggling to figure out exactly what they should be spending their marketing budgets on. Fortunately, if you’re among them, you’re not alone.

Cross-selling is a way to get customers to spend more by purchasing complementary products or services. Extracting more value from existing customers allows you to get a bigger return without really increasing your investment. After all, you’ve already invested the money and effort to get the customer this far—taking things a step further with cross-selling is just the natural progression.

The battle of the bots is upon us. Outdated systems like automated callers and IVRs are challenged by AI tools like voice assistants and chatbots that can not only deliver that automated service but do so in a personalized manner. For most people, it’s clear that the new AI voice assistants are a much better option than previous tools that are still being used by many. For others, it might be more confusing if you don’t know much about AI or how all this tech-savvy communication works.