Your growing laser clinic comes with an increasing need for new clients. Fortunately, you’ve also got a slightly larger budget this time around, giving you a lot of different opportunities to find those clients both online and through traditional means of advertising and outreach. At this point, you’ve got the basics in place. You’re looking for something more.
Fortunately, you’re in the right place. In this guide, we’ll take a look at five winning tactics and strategies to help you find new clients for your laser clinic. Try one or try them all—either way, you’re sure to find the solutions that you’ve been looking for. Some of these efforts might be more effective than others, but they’re all going to put your laser clinic in a great position to attract new clients.
You’ll also notice that a lot of these efforts are digital—that’s where people are searching for services these days, so that’s where most of the focus is placed. However, you can still rely on plenty of traditional marketing avenues, too.
Cost: Free, unless you offer incentives
In the business of laser therapy, referrals and word-of-mouth marketing go a long way. People want to know that they’re choosing a reputable provider that has helped others get results. What better way to do that than by reading firsthand reviews or getting a referral from someone they know? If you can work on getting as many reviews and referrals as possible, you can create a whole new stream of clients that you might not have anticipated otherwise.
At the same time, if you happen across any negative reviews or issues, be sure to address them immediately and openly. It’s better for people to see you attacking issues head-on than to pretend like negative reviews just don’t exist. This is free to do, too, unless you set up a referral marketing program where you offer discounts or special deals for your existing clients and the new clients they refer.
Cost: $250-$2,000+, varies
Local SEO is a must. You have to make sure that people know where to find your laser clinic, first of all. Beyond that, there’s also a lot to be said for reputation when it comes to local efforts these days. Google wants to see that businesses are reputable and represent themselves properly. When you have a strong local SEO strategy, you can do that and so much more. Unless you’re familiar with SEO, though, it’s best to hire an expert to help with your local optimization needs.
You’ll be adding location keywords, optimizing for things like “near me” searches and question-based queries, as well as standardizing your business listing so that your name, address, and phone number are consistent, and so much more. Take the time to find a professional (or team of them) to help with these efforts so that you can maximize your local SEO when it comes to generating new leads and clients.
Cost: Free unless you pay for memberships, events, etc.
Today, people aren’t interested in just knowing that a business exists. They want to know that it’s the best one possible and that they can rely on it as a source of information and support in addition to the products or services offered. Having a strong professional network to back up your laser clinic business will definitely help you attract new clients. Connect with local businesses and other industry professionals, and look for organizations or associations that you can join to build your reputation, too.
Professional networking is something that you can do on your own, which means it won’t cut into your marketing budget unless you pay for events, memberships, and other networking-related expenses. The costs here are usually minimal, though, while the benefit of new clients tends to be maximized.
You can’t forget social media. You also can’t just create profiles and be done with it. Today’s clients demand that the businesses they work with are available in their preferred forum and that is social media. Check out other laser clinics and healthcare facilities and see how they’re engaging on social media. Create profiles on all the major social networks and connect them to your website. Share information, news, and other items with people, even if it’s not from your website or clinic directly.
Connecting with people on social media gives your laser clinic the chance to create that personal connection. In an industry like this, that can be invaluable to making people feel comfortable enough to choose your clinic for services. Get engaged on social media, use it to promote your own posts and services, and make sure that you’re connecting with peers, potential clients, and anyone else who can help bolster your social reputation.
Cost: $250-$5,000, depending on what you outsource
Outsourcing is a tool that isn’t used nearly as much as it could be. Today, there are companies all over North America waiting to help your laser clinic with all kinds of tasks and efforts, including new client acquisition and lead generation, and so much more. For example, you can partner with the virtual receptionists at Smith.ai and enjoy having a 24/7 answering service that can also assist with your outreach campaigns and lead-gen efforts.
It's not just that, though. We take communications and admin seriously and we want to take all the tedious work off your plate. Let us help with appointment scheduling, lead intake, and even your live website chat. And ask how we can create a custom strategy to help manage every last detail. While you’re busy running your business, we’ll make sure that your admin and communications are on point, no matter how big or small your needs may be.