Outreach has changed a lot in recent years, but one thing has remained the same: people don’t want to know what you’re selling. They want to know what problems you can solve for them. Having dedicated scripts that highlight these pain points and provide insight on how they can be resolved will do wonders for your sales team. Of course, you’ve got to get the conversation right if you’re going to succeed.
At Smith.ai, we can step in and handle your outreach campaigns, providing you with expertise and assistance to ensure that your message hits the mark every time. Of course, we also understand that you still need to have the tools to support your sales team, so we want to help in that way, too. In this guide, we’ll look at six examples of outreach scripts that focus specifically on buyer pain points. By the end, you should have a good idea of how you want to craft yours for maximum results.
When you know that a prospect is facing a challenge, this is a good approach to take.
Hello, I’ve heard that you are facing a critical challenge in determining what direction to take in scaling your tech stack for future growth. If my information is correct, this is creating issues with client retention and satisfaction, in addition to the internal growing pains.
[Client responds “Yes” or “Sort of…”]
Ok, thanks for clarifying. The reason I’m reaching out is that XYZ Company has a track record of success in resolving this exact challenge. [Include specifics where you can]
Your message can continue from here, based on the conversation, but this is a good starting point.
If you want to be short and sweet, which many people appreciate these days, you can do that, too. Here’s how to get to the point and say more with less.
Hi, I am reaching out to those who are dealing with [challenge/pain point] to let them know XYZ Company can help them get results – would you like to know more?
People are busy. Get their attention by making it known that they have yours and leave it at that.
If you do your homework, you’ve got a lot of leverage for a good script. See how much more personalized the one below is than the others we’ve shared so far.
Hi [Decision Maker/Contact],
As part of my research, I’ve come upon your challenges with customer retention and digital engagement and would like to offer our services as a solution. We can help you customize a strategy that takes your current [insert relevant data/stat] and doubles it, or more. With our precision focus on your specific pain points, we deliver high-quality, scalable results. What would that do for your business?
This includes a lot of details, showing the prospect that you’ve done your homework, which means you value their business.
Of course, it’s always handy to have a generic default script that you can turn to when you’re trying to give your sales reps a little more wiggle room. It doesn’t have to be complicated, either. See the example here.
Thanks for taking a minute to talk to me. I’m working on discovering people who are struggling with [pain point] and came across your information. Can I tell you more about how XYZ Company can help you alleviate [pain point] once and for all?
This script works for almost anyone. It also puts the ball in the prospect’s court more than the others. This can be a double-edged sword at times because it presents more opportunities for objections, but if you do it well, it can work in your favor.
Today’s customers (both B2B and B2C) love knowing they’re working with a company that has true empathy and authenticity behind what they do. Here’s how you can use that to your advantage.
Hello [Prospect], can I borrow about two minutes of your time? I promise it’s for your benefit.
(They say “yes”)
Great, thanks! So, I’m doing some follow-up on leads we’ve reached out to before regarding the challenges that come with eCommerce in the post-pandemic space. I think we’ve got a new solution that could help you in a few different ways. We’re all struggling out here, but if we work together, perhaps we can make things better for everyone. What do you say?
Sure, I absolutely understand your concerns. We’ve done our research, and I can assure you that we wouldn’t be wasting your time if we didn’t think we could help. Is there a time when we can talk more in detail that works better for you?
See how much connection and concern is in this script? It’s a great way to connect with your prospects and give them the reassurance that you genuinely care.
Perhaps you’re not yet aware of your buyer’s exact pain points. In that case, you’ll need a script to help you get there. Pay attention to the way the leading questions elicit answers in the example below.
I had your contact information in my list for outreach regarding our [product/service]. I wanted to reach out real quick to ask a few questions so we can better serve you.
What is most challenging for you about [pain point]?
How is your organization prepared to overcome this?
What resources would help you get there?
Leading questions are a great way to get information, as well as to get your lead thinking about what they’d do if they had your product or service to help them, which keeps the conversation going.
The virtual receptionists at Smith.ai know what it takes to succeed with outreach campaigns, including delivering the perfect message at the perfect time. While you’re busy closing deals and handling other things, we can take care of all of your incoming leads, thanks to our 24/7 answering service. Plus, we offer support for lead intake and appointment scheduling, too.