Although there are several different promotional tools and ideas out there today, they’re not all created equally. The Internet does make it easier for you to promote your flooring business, but with the myriad of tools and options, it might be hard to nail down a strategy that works. Promotions can be whatever you want them to be—but that’s also part of the challenge for some. It’s not easy to come up with ideas on the spot. Once you do, you can outsource your sales outreach to get those leads called faster.
Not to mention the fact that you’re fighting competition that is fiercer than ever—how can you be sure that your ideas will help your business stand out? Here are nine ideas to get you started.
Before you can even start looking into promotional ideas, you need to make sure that your website is up to par. That includes SEO optimization, making it mobile-friendly, and creating a site that’s easy to use and that offers plenty of resources for your audience. Make sure that you study up on keywords and use them to help your site rank better. Most importantly, do not forget to choose a mobile-friendly design. In fact, it’s often best to design for mobile first, so that way you don’t miss a thing.
Once your website is optimized and properly drawing in attention, then you can work on other promotional ideas.
Everyone knows that social media is a great marketing tool these days. Unfortunately, too many small businesses end up creating profiles and then doing nothing else. Or worse, they just list sales, specials, and promotions and don’t actually create a “network” where they engage with their audience and create a conversation. Yes, you can list promos and deals on social media, but keep them light to make them valuable. One good option is to offer some type of discount or special for social media follows, shares, etc.
You should also use these platforms to showcase the work that you’ve done in the past so that people can see why they should work with you. Social media is a dynamic tool—use it that way.
Your customers should be more than willing to give reviews if they are satisfied (or even extra-pleased) with the work that you’ve done. Of course, you can always get more reviews by creating incentive for people. For example, offer a discount for reviews and testimonials. You can even give people a special deal if they showcase their new floors and tag you in the post. It’s all about getting people to talk, and when you give them incentive, it’s going to be a lot easier to do.
Flooring is one place where BOGO sales work well. You could offer a “buy one room, get one room” special, where they get a discount on additional flooring jobs throughout the house. That’s just one example, though. Consider how you can help people save. You might even want to give them a spring special or encourage out-of-season work by offering specials there. Don’t go overboard, but make sure that you offer deals that have value.
In the flooring industry, having partnerships with other construction, home improvement, and related companies can take you a lot further than you expect. Not only can you help your partners land more jobs, but they can help you. Perhaps you’ll work with a general contractor and anyone who chooses you for their flooring gets a discount because they booked through the contractor. These relationships can also help build your authority and position you as an industry leader.
Too often, companies get caught up in Internet marketing and assume that the old ways don’t work anymore. Despite the growth of email marketing and online advertising, there is still a lot to be said for traditional marketing. One of the most useful (and one of our favorite) tools for service businesses like this is the direct mail flyer. This gives you a chance to stand out, offer local specials, and even invite new residents or homeowners to upgrade their flooring, etc. People get thousands of emails but the mail is shrinking—your direct mail will definitely stand out more than other methods.
We kind of mentioned this above for a second—offering seasonal or off-season specials for your customers and clients. Perhaps you want to have a summer sale, or you want to book up your calendar for the coming year ahead of time. You can create seasonal promotions and sales, or off-season sales, to get people to book your services when they might not otherwise. Plus, consumers almost expect seasonal sales, so this one will help in several ways.
Social media, your website, Pinterest—all of these sites have one thing in common. Well, they have a lot in common, but specifically we’re talking about space to create a portfolio and showcase your work. What better way to lure in new clients and leads than to show off what you actually do and get them interested in their own new inspired designs?
Once you’ve got all these new leads coming in, you need to have systems in place to make sure that you don’t miss a thing. Most importantly, you’ll want a 24/7 answering service that can be there to take calls at all times. Of course, when you partner with Smith.ai, you also get the assistance that you need with outreach campaigns that can help you spread the word in the first place.
Not only will we contact your leads and prospects for outbound sales and support, but we can also handle text messages, emails, and other follow-up, along with appointment scheduling and more. Plus, we’ll help you craft the perfect strategy to manage it all.
To learn more, schedule a consultation to discuss what the 24/7 virtual receptionists at Smith.ai can do to assist with your lead intake, and so much more. You can also reach us at firstname.lastname@example.org or (650) 727-6484.