The sales world is constantly becoming more sophisticated, with a number of resources available to help with things like targeted lead generation. When you do it well, your prospecting will start important conversations, generate high-quality leads, and create a solid ROI and revenue growth. Part of that comes in knowing how to conduct the right sales research and find the targeted leads that will most benefit from your offering.
Targeted lead lists are a great way to cultivate more high-quality leads that are more likely to convert. You can build them or you can buy them, but you will need to make sure that you know where and how to find the right prospects to generate more business. Let’s take a closer look at what targeted leads are and how you can get more of them.
Targeted leads are those that have a higher potential for conversion because their interest in the product or service that is being offered is much higher to begin with. These prospects are generally discovered or acquired through lead generation campaigns that are focused on specific audiences or industries. When targeting leads, you’ll want to look at things like:
This will help you narrow down your prospect lists to ensure that you’re only reaching out to the leads that are most likely to convert. Knowing which leads you’re targeting will allow you to create custom campaigns and tailored messaging that generates more conversions.
Lead generation can be a time-consuming process if you’re not prepared. Fortunately, there are a lot of resources out there designed to make it simpler and more efficient. That’s where targeted lead lists come in. Instead of spending hours on research and manual lead targeting, you can take advantage of tools that are out there today. Here are six places where you’ll find the most (and best) targeted lead lists.
You can always enlist the assistance of teams like Smith.ai to assist with outreach campaigns and lead generation, but here’s where to look when you’re hunting for the leads you need.
LinkedIn Sales Navigator is a great tool to help create targeted lead lists. You can create a custom search for leads that includes demographics like:
Once you’ve completed your searches, you will have a curated list that only includes people who are genuinely interested in what you have to offer. You can also use this platform to note your mutual connections and use that as a starting point for outreach.
D&B’s lead builder tool is a great platform that can manage a high volume of data across your organization to help provide structure data and insights. This data allows companies to better target their leads and generate highly-targeted lists for better outcomes. This platform has been rated among the best for generating leads and collecting detailed information about companies and prospects.
Lusha is a prospecting service used by some of the biggest brands in the world: Facebook, Microsoft, Google, Intel, and IBM are just a few that top the list. This tool makes it easy to connect social media leads, web leads, and even Salesforce leads through a custom API. It’s also the first sales intelligence solution that is ISO 27701 certified and it includes an extension for easy integration.
ISO 27701 is the international standard for privacy information management that outlines regulations for data privacy and information security, so having this certification is a big win for Lusha.
UpLead is a platform that is ranked among the best for B2B lead generation. It’s easy to filter and find the leads that you want. The platform includes advanced prospecting tools and insights like update tracking, company news, purchase intent, and others. The credit-based system allows you to use your credits to filter contacts and generate the highest-quality leads.
This platform includes verified contact details, technographics data, and plenty of other advanced data that you can use to enhance your lead lists and target better prospects.
Rated as the best place to buy B2C sales leads, Salesfully offers unlimited downloads and searching for both B2C and B2B prospecting. There is an easy-to-use interface that makes lead filtering simple and it integrates with your CRM and other tools. Salesfully also has a built-in contact management platform that ensures you can store and access your lead information with ease.
At Lead411, you can find verified lead data with a huge database of contacts and attributes. There are advanced add-ons with certain plans for more curated lists, and you can even use the “currently hiring” feature to look at companies that may be recruiting so that you can find and engage with the best possible prospects. It integrates with your CRM and provides verified lead data.
Lead scoring is included and there’s even a Chrome extension available.
If you’re looking to create your own list from the leads that you have in your CRM and others, you can do that, as well. It takes a bit more work, but it allows you to cultivate the resources that you already have and save money when compared to buying lead lists. And it only takes four simple steps:
Between creating your own and utilizing the resources to buy targeted leads, you should have no trouble creating a steady stream for your sales pipeline.
Partner with Smith.ai and you’ll get support for your outreach campaigns along with a team of virtual receptionists who can assist with lead intake, appointment scheduling, and even act as your 24/7 answering service so that you never miss an opportunity. To learn more, schedule a consultation or reach out to email@example.com.