7 Sales Pitch Examples and Tips To Write Your Own


The success of your deal depends significantly on the effectiveness of your sales pitch. Therefore, dedicating time and effort to perfecting your pitch, starting from initial outreach calls to face-to-face meetings, is crucial for creating a powerful impact right from the start.

Whether you're a seasoned sales professional looking to refine your techniques or a beginner in the field seeking inspiration — this collection of sales pitch examples will provide valuable insights and actionable takeaways.

How to write a sales pitch in 6 steps

A sales pitch is a persuasive presentation or message designed to influence someone to take a desired action. Your pitch can be delivered in various formats, including verbal presentations, phone calls, outreach emails, or website copy. Its primary goal is to motivate the recipient to respond positively to your presented offer.

Writing a sales pitch requires careful planning and consideration to effectively communicate the value of your product or service and persuade potential customers to take action.  

An effective sales pitch should be concise, persuasive, and focused on the customer's needs and desires. To help you start writing your sales pitch, follow the steps below.

Framework for an Effective Sales Pitch in 6 Steps

1. Understand your audience

Before crafting your sales pitch, research and understand your target audience. Your goal should be to identify their needs, pain points, and motivations to effectively present your offering as the answer they've been searching for (or perhaps weren't aware they needed until now). 

For B2B leads, this will help you identify key stakeholders and who exactly you should pitch. All of this information will help you tailor your pitch specifically to them.

Pro tip: To help streamline your research, make sure you have a lead qualification process in place. 

2. Define your unique selling proposition (USP)

Determine what sets your product or service apart from the competition. Identify the key benefits and advantages that make it valuable to customers. Your USP should be clear, concise, and compelling. It should also be distinct from that of your competition. For example, it could look something like this:

Our [company] helps [audience] with [pain point] in order to help achieve [benefits].

Pro tip: Experiment with different messaging and positioning to test the effectiveness of your USP.

3. Grab attention with a strong opening

Start your sales pitch with a powerful hook to capture your audience's attention and pique their interest. You can use a thought-provoking question, a surprising statistic, a compelling story, or a bold statement to engage them right from the start.

Regardless of your approach, it’s crucial to effectively convey the problem or challenge your offering can resolve. Describe it in a way your audience can relate and find a meaningful connection.

Pro tip: Doing a prospect a favor, such as sharing their posts on social media, and including that in your pitch is another way to engage them from the start.

4. Highlight key benefits and features

Present the key features that differentiate your product or service and provide value. Be sure to focus on the benefits these features offer to that specific customer. 

Explain how your offering can save time, increase efficiency, improve productivity, save money, enhance quality of life, or solve a specific pain point. In short, make sure the focus is on the outcomes rather than what the product or service actually does.

Pro tip: Use concrete examples and specific results whenever possible.

5. Build credibility

Establish credibility and trust in your sales pitch by incorporating social proof. Share testimonials, case studies, or success stories from satisfied customers who have experienced positive results with your product or service. You can even mention any industry awards, certifications, or partnerships that reinforce your expertise and credibility. 

Pro tip: Make sure you’re prepared to provide compelling answers or evidence to alleviate any doubts or hesitations so you can build trust with your prospect. 

6. Include a clear call to action (CTA)

Clearly state what action you want your audience to take after hearing your pitch. It could be making a purchase, signing up for a trial, scheduling a demo, or requesting more information. Make your CTA specific, concise, and easy to follow.

Pro tip: Send a follow-up email after your sales call to refresh their memory about your discussion and keep you top of mind.

7 sales pitch examples

While the steps above provide a solid framework for what to include in your sales pitch, you’ll need to tailor your pitch to suit the particular context and delivery method.

Whether you're engaging in a phone call, composing an email, sending a social media message, conducting a face-to-face meeting, or creating an About Us page on your website, these sales pitch examples will serve as inspiration to help you create your own winning pitch.

1. The voicemail sales pitch

Often, you'll need to deliver a sales pitch through voicemail. This presents an excellent opportunity to present a complete elevator pitch without the potential for interruptions or objections.

The following example illustrates a concise and effective sales pitch for a software solution, incorporating many of the elements discussed above. It includes a compelling opening, introduces the product and its advantages, and concludes with a clear call to action — inviting the recipient to schedule a brief call for further discussion.

The Voicemail Sales Pitch

2. The outreach call sales pitch

While speaking with a prospect over the phone requires quick thinking and a personable approach, it can also be a perfect time to practice incorporating all the essential elements of your sales pitch. 

In the example below, you'll observe a conversation between a sales development representative (SDR) and a prospect regarding software sales. The SDR initiates the discussion by mentioning their research, highlighting the prospect company's recent growth. This growth serves as a strong buying signal, indicating the prospect may have additional financial resources to invest in supplementary solutions.

Since this is a cold call, the focus is not on selling the product immediately. Instead, the goal is to schedule a demo session to provide a more detailed walkthrough of the product, ensuring it’s the right fit for the prospect's needs.

Example Outreach Sales Call

3. The email sales pitch

Email serves as another effective method for delivering a sales pitch. It's less intrusive than a cold call, but there is a risk of your email getting lost in the inbox abyss if not crafted properly. That's why it’s crucial to create a personable and memorable email pitch.

In the provided example, Ryan Robinson, a content marketing consultant, shares one of his most successful sales emails. Instead of immediately diving into his pitch, he starts by offering something valuable to the recipient: a share on Twitter. He then incorporates what he has done for the recipient into his pitch. This approach is a compelling hook, demonstrating his genuine care and desire to collaborate with them.

Email Sales Pitch

4. Social media sales pitch example

Although you can use social media to promote products, it may not be the most effective channel for direct sales pitches. Social media platforms are better suited for fostering business connections and networking. However, if you do employ social media for sales purposes, it’s best to focus on selling a relationship rather than a product.

The example below showcases a LinkedIn message that persuades someone to join a Facebook page. This approach represents a form of lead nurturing that helps establish stronger relationships with your network so they can become more familiar with your offerings and services over time.

Social Media Sales Pitch Example

5. The About Us page sales pitch

Your website serves as an inherent sales pitch. The About Us page specifically presents an ideal opportunity to delve beyond the mere features and functionality of your product and truly captivate your customers with your brand.

While numerous companies may offer similar products, your About Us page is a way to set yourself apart from the competition. Don’t waste this valuable real estate on boring company history or irrelevant accolades. Instead, use it to connect with your target audience and emphasize what makes your company unique from the competition. Calendly's mission, for instance, serves as a concise yet compelling sales pitch, outlining the company's identity, purpose, and target audience.

“What started as a simple, time-saving scheduling link has grown into an omni-channel scheduling platform for teams and businesses around the world. Our belief is that a scheduling automation platform should provide broad and deep support for various meeting scenarios — especially for teams that schedule meetings with external parties at scale.”

About Us Page Example

5. The product landing page sales pitch

A landing page represents another opportunity to include a product-specific sales pitch. It’s crucial to help your customers grasp what you do, who your target audience is, and how you do it, all in a small space.

Let's take Smith.ai's outreach campaign product pitch as an example. It effectively conveys a clear message about our identity, our role, and the advantages we offer to businesses through sales outreach. Our primary value proposition lies in being your dedicated outreach team, which ultimately translates to time and cost savings for your business.

Product Landing Page Example

6. The outreach marketing pitch

Outreach marketing involves engaging and establishing connections with people or businesses within your target market. Its purpose is to enhance your website's online visibility, generate momentum for campaigns, and effectively promote your products or services.

In some cases, you’re not necessarily selling your product, but the opportunity for a partnership or collaboration. In the example below, Sandra is selling Charlee an opportunity to collaborate with their brand. 

Outreach Marketing Pitch Example

7. The chat sales pitch

Not having chat in your sales strategy means missing out on enhancing the customer experience. Surveys show that 79% of businesses recognize live chat's positive impact on sales, revenue, and customer loyalty.

Including live chat on your website, particularly for B2C businesses, offers an excellent opportunity to present a quick sales pitch that can attract customers and motivate them to take specific actions, like making a purchase, enrolling in a loyalty program, or subscribing to a newsletter.

Chat Sales Pitch Example

How Smith.ai can improve your sales process

Armed with knowledge and insights from these sales pitch examples, you are now equipped to craft your own compelling pitches.

If you lack time for thorough lead research and crafting the ideal pitch, consider investing in a solution like Smith.ai Outreach Campaigns. You can delegate tasks such as making calls, qualifying leads, and sending follow-ups to our 24/7 live agents, enabling you to focus on other essential aspects of your business while ensuring optimal productivity and efficiency.

Book a free consultation to discover how Smith.ai can support the growth of your business.

Sales Tips
Outreach Campaigns
Lead Generation
Written by Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

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