Sean Lund-Brown

Local SEO can be tricky, but once you have a grasp of how it works and what the best practices are, it will become much easier to handle. Since as many as 46% of searches are made on Google for local businesses, and 76% of those searches will result in a visit to the store within 24 hours, it’s critical that your local SEO is on point. When you have more than one location, it might be a bit more work, but it’s still just as simple. Here’s what you need to know.

NATO developed the phonetic alphabet to prevent miscommunications and spelling mistakes, especially when communication is taking place between people from different countries or with different accents and dialects. In 1956, it debuted as a tool for pilots to communicate effectively and within a few years, it was the standard, established universal phonetic alphabet to be used for all civilian, military, and amateur radio communication.

Local SEO refers to the use of location-based keywords in your website content, directory listings, and other online profiles. You can even incorporate local terms into your Facebook and other social media accounts, maximizing the chances that your business will be found when people search for your specific industry and the area in which they live.

Filing your own taxes is rarely a good idea in the business world. There are so many variables involved, schedules and forms to fill out, deductions to factor in—it’s exhausting just thinking about it. Businesses should consider having an accountant on retainer just in case they need their services at any point, of course, but if you don’t have one, don’t sweat it. You can find a CPA, or Certified Public Accountant, to handle your business taxes specifically and allow them to take care of the stress for you. You’ll want to take the time to see what your options are.

Customer service is still the central focus of any business. Today, there are several different resources available that can help companies boost their customer service and improve people’s experience by delivering self-service and support. One of those is the shareable help document, sometimes just called a help doc. These can be written by just about anyone within the organization and can be handed out to clients, vendors, and others who will find the information useful or relevant.

G Suite has become Google Workspace, and despite the name change, businesses are still getting access to all the best office productivity tools that can ensure that you can collaborate and communicate in the best way with your teams. There are several different plans available, and Google even has special pricing for nonprofit organizations.

Companies all accumulate tons of information over the years. They keep files on best practices, processes and procedures, industry knowledge, and so much more. And yet, most companies have this information scattered about in emails, docs, PDF files, chat messages, and so forth. In even worse cases, there are never documents created in the first place. This can do several things, but it primarily affects the productivity of the team and the entire organization.

If you’re working in Google Chrome, you’ve got a lot of great features at your fingertips. The Inspect Element can give you the chance to take a closer look at the frontend coding of a website or to inspect the HTML source code from any visual element that is on a website. There are two main ways to use this tool when you are in Google Chrome, and we’ll take a look at both of them here.

In the growing economy of cloud-based services, communication solutions are changing the way that businesses operate, including their options for providing the appropriate resources for their audience. This includes the “as a service” collection of companies and systems designed to make business communications easier. Many of these products are software-based, which is where the use of the cloud comes in. Cloud hosting allows for partnerships and shared communications solutions so that you don’t have to do it on your own.

Softphones have been around for longer than most people realize. Today, they’re becoming an increasingly common tool for businesses that are going virtual to keep up with communications and create a unified strategy. With the rest of the world going virtual, companies need flexible, dynamic communication solutions. Softphones offer that, coming in several configurations and even with the option to fully customize your solution.