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If you’re a photographer, you may not know a whole lot about marketing or running a business. That's okay, though, because there are plenty of resources out there today that can assist you in learning more and becoming better at what you do. The world of photography is highly competitive these days and the Internet, while offering more for marketing, also increases that competition even further. The secret to staying ahead of the game is figuring out what your audience wants and how to deliver. Right now, audiences want video content.

If you’re looking for a way to improve your social following, there are plenty of people out there who will tell you that they have the secrets to your success. However, right now, the numbers say that you should be focused on video if you want to dominate the social media world. In this guide, not only will we talk about the 10 people you should be taking notes from to build your own video marketing success, but we’ll also talk about the importance of video and what kind of perks it can offer for a business like IT or managed services.

In the business of architecture and design, you might not think of social networking when you are building your marketing strategy. Video marketing might seem like something that isn’t relevant because you’re in a professional industry—but you couldn’t be further from the truth if that’s what you thought. Video marketing is here to stay, and when you’re in a creative industry like design or architecture, it’s necessary that you embrace all creative marketing tools that you can get your hands on, and especially the ones that are getting noticed.

Property management is a good business to be in because people will always need a place to live. Whether you’re starting as a solo landlord or you’ve already got a burgeoning property management company, there are a lot of great resources out there that can help you continue to grow and thrive. We did a series on coaching, also, and now we’re going to cover the best video marketers that you can find to help you grow your social following on sites like YouTube, Facebook, TikTok, and others.

In the world of consulting, it’s only natural that you would look to others who could provide the support and assistance that you need to improve your business, including with marketing. As more businesses are looking for ways to market themselves effectively, video is taking over as the leading preferred medium for several people. Starting with consumers, people love video content.

In the business of wealth and finance, social media might not be at the forefront of your mind when planning your marketing strategy. However, no matter what industry you’re in, the statistics say that you need to get on board with video marketing and social media in as many ways as you can. Fortunately, you don’t have to do it alone. There are people out there who can help you get a grip on a solid video marketing strategy or even just teach you a few things through their own marketing efforts.

Leading a team is a big and ongoing challenge for a manager. In this blog, Brett Knowles, CEO of Hirebook, wants to share with you his current belief structure about leadership.

Graphic design is a creative industry—if you’re not already using video marketing, you’re behind the eight ball. That's okay, though, because there’s still time to get back on track and back on top of your marketing efforts. Of course, the bar is set a little higher here because you’re already in the business of design. If you don’t put out impressive videos, you’re not going to get very far.

The employment industry is in a unique place right now. The pandemic has changed everything, from the way people work to the way people feel about work, and more importantly how they feel about the companies that they work for. That puts hiring and staffing companies in a unique position. If you do it right, you can build a solid marketing strategy to help take your firm out in front of the pack and help employees get their careers and job demands back on track.