Property management is a good business to be in because people will always need a place to live. Whether you’re starting as a solo landlord or you’ve already got a burgeoning property management company, there are a lot of great resources out there that can help you continue to grow and thrive.
We did a series on coaching, also, and now we’re going to cover the best video marketers that you can find to help you grow your social following on sites like YouTube, Facebook, TikTok, and others. Video marketing is becoming the way of the world. If you’re not already on board, you need to get there. And we’re not just talking about videos of property listings or advertising your management business—there's a lot more to it.
The good news is that you can find resources, including the marketers we cover below, to assist you every step of the way. When you’re looking for people to follow, make sure you check out their own following, expertise, and video styles so that you can get a good idea of what works and what doesn’t.
Right now, video marketing is taking the Internet by storm. With people watching over 1 billion hours of YouTube videos every single day, it’s not hard to see why you’ve got to get on board. Marketing has always been about taking it to your audience. Right now, audiences are watching video at an increasing rate that is quickly beating out both written content and images alike.
It’s estimated that by 2022, about 82% of the traffic on the Internet will be generated by videos, either streaming or downloaded. That's a lot of traffic, and that says a lot about what you need to do for your property management company to be able to keep up, let alone stay ahead of the game.
First, though, let’s talk a little more about why you need video marketing.
It's been a long time coming, for several industries, but real estate and property management is a place that video really can do wonders. Clients have been demanding more than just typical listing videos for some time now. The property managers that are doing the best out there are the ones that have taken the advice from their audience and taken video marketing to a dynamic new level.
If you’re not using video marketing, you’re losing a huge section of your audience to other brands that are using this tool. By 2022, it’s suggested that 82% of Internet traffic will come from video, including streaming, live, and downloaded content. Live video, by the way, is also projected to grow 15 times by 2022.
You can create channels, different video styles, and build followings. You can even create one set of fun videos on Facebook and TikTok and then put an educational series on YouTube, and so forth. The secret is to create a dynamic video marketing strategy that covers all the bases and maximizes your abilities. You can make listing videos, of course, but also consider:
Take a minute to sit with your team and consider all the different ways video can work for you. You can take notes from the people in the list below, too, to ensure that you get a good strategy before you get started. Video marketing offers tons of perks, from more traffic and better leads to increased brand visibility, engagement, and more.
You'll also see a greater return on investment (ROI) and more conversions and profits. The benefits that come with video marketing are pretty extensive, but the fact of the matter is that you need this marketing tool.
So, the ultimate benefit is that your property management company will be able to keep up with the times and continue to grow and thrive. Let’s meet the people who can help you do that.
Mike Sherrard is a real estate marketing genius. He offers a powerful YouTube channel that provides insight and information to help others in real estate and property management. He’s helped more than 3,000 people in the industry with his expertise and can provide insight on video marketing, general social media marketing, and more. His Facebook and Instagram have their own following, too, but his YouTube is the best resource. Even though he talks more about realtors and real estate, property managers can learn a lot here, too.
UnMarketing.com was founded by Scott Stratten, who has mastered the art of viral video alongside his wife. Together, they have published six books and they have an impressive following on social media, including YouTube. Scott is passionate about hacking the system and “un-marketing” to creatively reach new places that old marketing won’t find. They’ve spoken at plenty of events for major corporations and various marketing summits, and they have unmatched chemistry, making them a great choice to learn about how to create dynamic videos when you’re not working alone. In addition to their videos and social media pages, you can also reach out to UnMarketing.com for consulting and one-on-one advice.
Barbara Corcoran is an expert in real estate and business. She’s also known for being a host on the hit TV show ‘Shark Tank’, and she’s all for telling you how it is. She has always done well at the things she’s attempted and created a successful empire for herself in the real estate industry. She's also now a coach and consultant and can help all kinds of property management companies take their video marketing and other marketing efforts to the next level. She's been in the business world for more than two decades and whether you just use her videos for inspiration or you request her assistance with your strategies, she’ll be an asset.
Emily Kellenberger is a California agent that can help property managers, and especially those in the commercial industry. She does a lot of residential real estate, but her focus is on using drones to capture video. She uses cinematic shots, aerial shots, and interior and exterior views to create a comprehensive tour of the property. Plus, she has tips and insight to help you understand the value of things like wide-lens angles and slow-motion for landscapes or panning a room. If you want to beef up the video marketing that you put out of your properties, you can learn a thing or two from Emily.
Gary is not a real estate expert, but he is a seasoned business professional. He's spent years as an entrepreneur, building several successful businesses and consulting to help others thrive, as well. He’s also an expert at embracing the next thing in marketing and business and is always keeping up with the latest trends and best practices. Case in point: Gary creates tons of videos, including a whole collection of selfie-style videos to show that while he’s an expert at what he does, he’s also just a normal person. That personal connection can take your property management group places you’ve never seen and attract an all-new kind of audience.
This group was formed by the mother-son duo of Anna Solomon and David, who is following in his mother’s footsteps. They both have years of expertise in real estate and property management, and they know how to use their family business approach to their advantage. They have great branding videos that are engaging and upbeat, and you’ll find tons of other videos and resources worthy of your time, as well. When you’re more interested in video marketing related to branding for your property management organization, this family team should be on your radar.
Stephanie McCarthy knows how to get results. This seasoned real estate expert offers a variety of videos supporting branding, as well as interacting with clients and even going through her day-to-day tasks and routines. This helps people see what she’s about, which is critical for the modern audience. People want to feel connected to your company, and especially when they’re considering renting a home or office space from you. She focuses on educating her clients and taking the stress out of real estate, which you can use for your property management company to help tenants navigate the process more easily. While not everyone can pull off this kind of personal touch, Stephanie proves that if you can, your video marketing efforts and social following will be rewarded.
Chauncey Pham is a realtor from Dallas that’s making waves all over the industry, and even though her focus is real estate, she can offer a lot of valuable insight to property managers. It's a lateral move between the industries, really, and a lot of the same principles apply. She'll share her values and talk about how authenticity matters, and she also explores her vision for helping change the real estate and property game. She wants to make sure that people see those in this industry as helpers, not salespeople, which comes down to being authentic and innovative in the marketing that you do to grow your following on social media.
Veronica Campos offers another perspective on the importance of building that personal connection with clients. She talks about how she builds relationships, as well as her own background and experience, and more. She also talks about how passionate she is about her clients and assisting them in the process, and although you can’t learn that passion, if you can learn how to let yours shine through, it will do wonders for you. She offers tips and marketing insight to help others looking to improve their video marketing and her social media profiles are worth checking out if you want to get a look at what you should be doing with yours.
As one of the top 100 most influential real estate leaders, according to Inman, Amy is a creative superstar when it comes to video marketing for real estate and the property management industry. She has a fair share of listing videos, but she’s also got tips, informational videos, and so many other types of resources to help people within this industry. She offers a unique personality with a positive attitude and still manages to remain professional. Plus, all of her videos include closed-captioning to ensure that the videos are accessible to anyone who wants to watch them. She’s big on communicating the details and can even help you build your marketing strategy.
You’ve got a lot on your plate as a property manager. Phone calls, inquiries about properties, collecting rent, and so much more. Then you’re supposed to be able to market your brand on top of it all? That’s a lot, even for the most skilled. Fortunately, you don’t have to do it on your own because the team at Smith.ai is here to help.
From 24/7 live chat to phone answering, intake and scheduling, and even payment collection, we can help your property management firm thrive. When you hire our agents to act as the face of your brand, you’ll trust that all of these things are handled professionally so that you can get back to business and never miss a thing. Plus, you’ll know that it’s all taken care of when we help you create the strategy to manage it all.
You can learn more by scheduling a consultation to discuss the 24/7 phone answering and live chat from Smith.ai, along with other solutions to help your property management organization. You can also reach us at firstname.lastname@example.org or (650) 727-6484.