10 Video Marketers to Learn from to Grow Your Hiring & Staffing Company's Followers on TikTok, YouTube & Facebook


The employment industry is in a unique place right now. The pandemic has changed everything, from the way people work to the way people feel about work, and more importantly how they feel about the companies that they work for. That puts hiring and staffing companies in a unique position. If you do it right, you can build a solid marketing strategy to help take your firm out in front of the pack and help employees get their careers and job demands back on track. 

Of course, there’s the whole ”doing it right” part-- but don’t worry, we’ve got you covered there. In the list below, we’ll go over 10 of the best video marketers and staffing gurus that you should be following to learn about building your own audience on social media and through video. Today, people spend more time on social media and viral videos than ever before. 

It’s a natural progression in marketing, and especially for those smarter brands that have already adopted the “go where the people are” mentality. Currently, Internet users watch between six and seven hours of video online each week. Imagine if just an hour of that was coming to your organization. That’s nothing. With a solid marketing strategy, you can get millions of followers and views. 

Currently, video marketers are using platforms at an astonishing rate to publish content. And the order of the top four platforms might surprise you:

  • LinkedIn: 87%
  • YouTube: 85%
  • Facebook: 79% 
  • TikTok: 66%

That’s right—even though LinkedIn has only had video for a short time, it’s already outranking the other three platforms as a source of video traffic. And that’s not the only statistic that might surprise you.

Consider that by 2022, they’re estimating that more than 82% of all Internet traffic will come from either streaming or downloaded video. Or how about the fact that video will increase your chance of landing on the first SERP (search engine results page) by as much as 5300%. That’s not a typo. Video gives you 53 times as much opportunity to land on page one of Google and other search engines. 

Interested in conversions? A video on the landing page of your website will increase conversion rates by as much as 80 percent.

If you want in, you’ve got to embrace video marketing. 

How to use videos in hiring and staffing organizations 

Ok, so you need video marketing. But besides the typical “commercial” ads and spotlights showcasing your firm, what kind of videos can you use to increase your following? Now is the time to get creative, because the options are endless if you start brainstorming. For example:

  • Create videos showcasing clients or contracts that your firm is staffing for, including company benefits and culture information, tips and tricks for applying, and contact information if they want to learn more. 
  • Use videos to post about urgent jobs or things that come up last-minute. This is a great place to add selfie-style videos. For example, if you’re a recruiter that suddenly needs a position filled and want to reach out to everyone with a personal plea. 
  • You can create videos that offer tips and how-tos for successfully working with hiring and staffing firms. These videos can be made for the employees that you hire and the clients that you staff for—everyone will benefit from learning how to best navigate their relationship with your organization. 
  • Create video series that highlight different careers or positions that your staffing agency is trying to fill. You can offer educational insight, information on training or education requirements, and a list of opportunities or potential lateral career moves, for example. 
  • Create educational videos about what staffing agencies do and how employees benefit from working with them. Not only does this help promote your agency or firm, but it allows you to teach people something that a lot of people don’t understand. 
  • Do interviews of candidates or clients to offer that one-on-one connection and share those videos on your social pages. Not only does this build relationships and give a personal touch, but it provides valuable insight and incorporates your clients and customers into your videos. 

These are just a few ideas to get you started. Get creative. Ask your team for help. And of course, check out the top video marketers below to learn how you can embrace video to grow your following. 

The best video marketers for your hiring and staffing firm to know

1. The Millionaire Recruiter

Brianna Rooney is The Millionaire Recruiter, offering a recruiting bootcamp and a lot of valuable resources for people who are looking for video advice and straightforward insight into their industry. She only has about 12K subscribers on YouTube, but as she’ll tell you, she’s not for everyone. she works with elite clients and the best of the best in employees and knows how to maximize digital marketing with video on YouTube, LinkedIn, Facebook, and more. 

She offers a lot of career advice and tips, recruiting insights for industry pros, managers, and others, and insights on her own routines and methods that have gotten her to where she is in her success. There are even e-courses and an FAQ video to keep people informed, which is a great tool that you can use, too. 

2. Dean Da Costa

Dean Da Costa is among the best when it comes to walkthroughs and tutorials that can help you learn more about marketing and recruiting as a business. he’s been around for years and most of his videos have thousands of views, offering insight of everything from how to get a CV from LinkedIn to hacking Facebook with intel techniques to help you get better results. He takes a unique approach to recruiting to ensure that everyone gets the best information. Plus, he’s easy to watch and offers all kinds of insight from every corner of the industry. 

3. Neil Patel

Neil doesn’t specialize in recruiting, but he specializes in output, which is something that everyone can stand to learn from. He publishes both video and written content at impressive rates, giving everyone something to strive to achieve. While his specialty is in SEO and digital marketing, that can still benefit your hiring and staffing firm in several ways. For starters, he’ll help you market your brand, no matter what brand that is, and show you how to make sure that you give people content that counts. 

Neil offers a lot of resources and he’s been recognized by former President Obama for his entrepreneurial efforts. He's also been featured in Forbes and other publications and is worth knowing if you want to succeed with video marketing or digital marketing of any kind. 

4. The Social Recruiting Show

This show is a great resource for anyone who wants to learn about HR and recruitment from the best of the best. It’s been around for over five years and they focus on all kinds of HR topics, featuring a different special guest in each episode. Audra Knight and Katrina Collier offer a fun, unique chemistry that helps you enjoy learning about your industry. Plus, they key in on important issues and make sure that you stay informed. 

5. Sean Cannell, Think Media

This is a channel that should be at the top of everyone’s list if you are looking for a way to build your influence online. He’s all about growing your YouTube and video following in every possible way and works to help you do that through his videos. He’s also a bestselling author and speaker and his goal is to help all entrepreneurs and businesses make the most of their efforts in marketing, including with video. He's got a no-nonsense approach that really gets people’s attention and helps him get results that a lot of people don’t often see. In addition to his social media pages and YouTube channel, he’s also got a podcast and tons of other resources. 

6. LinkedIn

We’re guessing you didn’t expect to see a name like this on the list, but they’re doing pretty impressive things with video marketing for their own efforts, as well as to help the employers, recruiters, and others that they work with. Their marketing videos are designed to inspire hope and give people a feeling of connection, and they get to the solution within 30 seconds, giving people less time to wander away before watching the important parts. They understand strategy and how to take a simple video and turn it into a story that creates an engaging message that attracts followers. 

You can find all kinds of videos from this company, too, which could inspire you on topics and styles of videos that you can make for your own company. 

7. Bamboo HR

This company knows what work/life balance is about and it knows how to get people’s attention by showing that off. in one of their YouTube videos, they focus on the weekend and “life” part of work/life and make sure that people know they’re an HR group that understands the importance of working to live, not living to work. They have tons of other videos and resources, too, that all take a creative approach to marketing so that they can build their following and help their audience find solutions at the same time. 

8. Deloitte

Deloitte is taking things to the next level with its recruiting and staffing videos. They now have an interactive game-style video that lets you click to make decisions so that you can follow along with the company culture and check out their core values without having to just sit back and watch. It's great for those who want to learn more about the company, and it’s just one of the many creative videos that showcase how this company is all about maximizing its efforts with video marketing. 

9. GE

While GE isn’t IN staffing specifically, they have an entire channel on YouTube that’s dedicated to showcasing the work-life of the company and its employees. They have videos that talk about different roles, different initiatives that the company takes, and more. There are day-in-the-life videos, too. They showcase their own accomplishments and achievements, and they even have videos of things like their 3D printing technology, which is right alongside their voice and mission.

10. Karpiak Consulting

Adam Karpiak is the brains behind this consulting firm, which specializes in recruiting for accounting industry clients. They offer a special relationship with every client and only work with the clients they feel that they can serve the best. Adam hits the list as a video marketing influencer and social media force because he has powerful followings on Twitter, Facebook, and other social media sites. He also uses video to reach his audience and make a statement, as well as to help his clients better understand what the firm offers. 

Speaking of staffing, why not outsource your admin and communications with Smith.ai?

You’ve got a busy schedule, and if you’re just getting into video marketing, you don’t need to worry about what’s going on at the desk. Partner with Smith.ai and let our dedicated virtual receptionists field all of your phone calls, live chats, and anything else that you need. We can help with scheduling and intake, payment collection, and so much more. 

You’ll never miss a beat while you’re building your marketing strategy, and you’ll be able to trust that your business is represented professionally and your customers are always taken care of, no matter what they need. We'll even help you create the perfect strategy to manage everything for you, making it easy for you to tend to other things. 

To learn more, schedule a consultation and find out what our 24/7 live agents can do for your staffing firm, from fielding after-hours calls and chats to taking appointments, answering questions, and so much more. You can also find us at hello@smith.ai or (650) 727-6484. 

Business Education
Staffing and Recruiting
Marketing Advice
Written by Sean Lund-Brown

Sean Lund-Brown is a current Marketing Assistant for Smith.ai. A graduate from Metropolitan State University of Denver, Sean graduated with a BA in Music and an individualized degree in Teaching Vocal Pedagogy.

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