The way that you choose to promote events will have a direct impact on the success of each of those events. Brands that have an established online presence may not need to work as hard to promote events, and big events that occur regularly are usually well-established enough that they don’t need much attention.
However, if you’re creating your first event or you just need to make sure that everyone knows your event is worth attending, you might need to find all the tricks and insights to help you get what you need out of your marketing efforts. Getting people to register for an event takes a little effort. Not only do you have to ensure that they understand what the event is, but you have to convince them that they can benefit from it.
This requires creating meaningful engagement—engagement with a purpose, not just for the sake of interacting with someone. When it’s meaningful, it’s going to be more advantageous for you and more valuable to your attendees. There are several ways that you can go about promoting events, but there is one tried and true option that so many people often overlook: telephone prospecting (also known as outbound calling).
Outbound calling campaigns are a great resource for all types of business needs. They give you a chance to connect with your audience and create that personal connection. That’s what makes all the difference today. Yes, people love automation and the Internet. Yes, people feel like instant gratification should come standard. However, there is still a lot to be said for creating that human connection. There’s probably more to it today than ever before.
When you call someone, you:
There’s a lot to be said for a phone call when it is well-planned and properly executed. If you’re going to use outbound calling campaigns to help boost your event registrations, here’s what you need to know.
Getting people to commit to things can prove to be a challenge. Even things that people want to do sometimes go undone because they’re busy or just don’t have time for another commitment. Fortunately, when you reach out properly, you’ll have a much better chance of getting the outcome that you deserve.
If you’re going to succeed, keep the following tips in mind:
If you do it right, you might not even have to outright ask people to register for the event. You can simply inform them of what’s coming up and explain the benefits being offered to event attendees. Then, it’s up to them to take that discussion and use it to decide to attend the event and get in on the action.
Your biggest goals here are to make sure that your prospects feel valued and that you’ve got their attention. You only have about seven seconds to make the best first impression on the phone. Start by using their name and creating an open space for dialogue where they can discuss their pain points or needs.
Your call shouldn’t center around your product or service. It should focus on the needs of your audience and the ways that you can help them through your event. It also shouldn’t make big promises or suggest to people that some type of miracle will happen—just tell it like it is.
Of course, no matter what you do, there may still be some things here and there that are missing the mark. Perhaps you just don’t have the time you feel you need to deliver the level of service that people deserve. In any case, a partnership with the virtual receptionists at Smith.ai could be exactly what you need.
Ask about our solutions for outreach campaigns, as well as how we can assist with lead intake, appointment scheduling, outbound sales and support, and so much more. We can streamline a solution to boost engagement and event registrations at the same time. Schedule your consultation now to discuss how we can help improve your outreach campaigns and more. You can also reach us at firstname.lastname@example.org or (650) 727-6484.
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