10 Video Marketers to Learn from to Grow Your Consulting Firm's Followers on TikTok, YouTube & Facebook

2023-02-14

In the world of consulting, it’s only natural that you would look to others who could provide the support and assistance that you need to improve your business, including with marketing. As more businesses are looking for ways to market themselves effectively, video is taking over as the leading preferred medium for several people. 

Starting with consumers, people love video content. Today, as many as 53% of people expect brands to have video content to offer. It's also estimated that 82% of all Internet traffic will come from video content by 2022. If you don’t already have a video marketing strategy in place, you’re going to want to get on board. Here are a few more numbers to keep in mind:

  • 87% of marketers are already using video marketing
  • 1 billion hours of YouTube videos are streamed each day
  • Marketing on social media includes 88% on YouTube and 76% on Facebook
  • It’s been estimated that viewers watch as much as 6 hours and 48 minutes of video each week
  • Most video content is accessed from mobile devices
  • Videos under 90 seconds have the best engagement rates

Video is changing the way that you do business. There are so many different tools that you can use today, but the generation of Internet traffic today demands video. If you’re not using it, you’re going to get left behind no matter what you are using in your marketing strategy. 

Internet users under the age of 36 watch more hours of online videos than television or other traditional broadcast media, and that’s only going to continue to grow. In the vein of traditional marketing expertise, you have to go where the people are. Right now, people want video. 

In the list below, we’ll cover 10 of the best video marketers that can help you with your consulting business and your video marketing efforts. Of course, before you dive in, it helps to learn a little about the value of this unique marketing tool.


Using video marketing in consulting: how to get results 

When you put video to use, it’s about more than just advertising and traditional marketing campaigns. There are so many different ways you can use video today and it’s going to be up to you to make it work. Start by thinking about what your audience wants and how you can use video to get their attention and engagement. Some of the most popular marketing options with video include:

  • Explainer videos and how-tos. This is your chance to educate your audience and show them that you’re going to help them, regardless of what you get from it. Teach people things about what you do, about how to do their own marketing, and more. Whatever you consult on, video is a great educational medium. 
  • Introductory videos and company “meet and greet” style videos are also effective. These give people a sense of transparency and help them feel connected to your brand. People like companies that they can connect with on a personal level and that aren’t going to hide things from them. 
  • Spotlight videos or industry news. You can always help people stay up-to-date on current events, too, using the power of video marketing. The world of business is constantly changing and evolving. Your audience will appreciate you keeping them in the loop. 
  • Tips and tricks. These are great little, short nugget-style videos that you can make sharing insights and quick tips to help your audience learn more about your industry or even become more successful in their own right.
  • Testimonials and previous contracts or jobs. One easy way to win business is to show people what you’ve done for others by letting the others tell the tale. If you can get people to give you testimonial videos, these can be a powerful resource. 


When you are looking to get results from your video marketing, you’ll have to measure your engagement and views, as well as other facets of your campaign. However, if you create a dynamic strategy that employs a variety of videos, including the styles listed above, you’ll be sure to garner more of the audience that you want on social media, no matter what type of content you produce. 


10 video marketers you need to keep an eye on 

1. George B. Thomas 

The brains behind Impact Creative, George B. Thomas takes a unique approach to marketing in business, and especially to the use of video in marketing. He understands the value of reaching your audience in the right medium and with the right content to maximize engagement and is familiar with the constantly evolving world of social media and viral video as a means to brand and market business. He has years of experience in marketing and following trends and is certified in things like inbound marketing, content marketing, and more than a dozen other areas. 

2. Tara Robertson

Tara Robertson is a business marketing “geek”, by self-proclamation, and she loves finding creative new ways to reach out to clients. She’s been in business for more than 15 years and knows how to optimize the customer journey and relationships to help drive business and get better results. Tara has worked with brands like Sprout Social and Teamwork and has done a lot for the world of digital marketing, including video. She has plenty of expertise to offer in social media and knows how to build relationships with people that make them feel valued, which helps get results. For consultants, she’s a great resource. 

3. David Murdico

Supercool Creative Agency founder and leader David Murdico offers a unique perspective for brands who are trying to build a better marketing game. He has a collection of videos that you can watch for tips and insight and has created quite an impressive strategy of his own that includes all the major social media platforms. He works to maximize interest, build leads, and improve retention rates with a unique approach to business that helps anyone get noticed in a new way. He has worked with tons of brands in the past and continues to offer consulting and support for those who want to become more successful in their marketing efforts, and especially with video. 

4. Gary Vaynerchuk

Gary Vaynerchuk was born a businessman and he has been an entrepreneur all his life, creating plenty of success in various areas of business. Today, he’s the CEO of VarnerMedia and he knows all about video marketing. Gary is among the best when it comes to embracing new technology, and he proves it by showcasing his impressive social media and video marketing efforts online. What we like most about Gary is that while he’s an experienced business professional, he’s also got those classic selfie-style videos that connect him with his audience on a personal level and help people feel like he’s just a person. That’s where the secret to success comes from marketing in today’s social Internet. 

5. Tyler Lessard

Tyler Lessard may not be a consulting professional, but he’s got a lot of insight to offer as one of the first digital marketing pros that takes a creative approach to storytelling through video to help with marketing, product development, and more. He has business profiles on LinkedIn, Forbes, and plenty of other sites, and is the VP of Marketing over at Vidyard. He has years of industry experience and helps push people out of their comfort zones to build a better marketing campaign, including with video and social media. 

6. Phil Nottingham

Phil Nottingham is a UK marketing strategist that’s already made some impressive strides in video marketing, among other areas. While he focuses on things like product strategy and marketing, he can still help you take things further than video. He focuses on how to improve video strategy even when you’re not sure that it offers anything for your brand, and he can provide valuable insight on how to make the most of any video marketing campaign. Phil’s own social media profiles are also a good place to glean valuable insight for your own strategies. 

7. Scott Stratten

The head honcho over at UnMarketing.com, Scott Stratten mastered the art of viral videos with the assistance of his wife. They've published six books together to date and they focus on the unconventional marketing methods that will get results. These two know how to use chemistry to get noticed and are skilled in creating videos that get people’s attention and help them at the same time. Their knowledge of viral videos and social marketing will help you set your brand apart in several different ways. 

8. Casey Neistat

Casey is one of the original YouTube influencers, offering inspiration and insight for others who are thinking about video marketing or just developing their own marketing strategies. He has a lot of great tips and can help with a variety of aspects of your video marketing, but his expertise is in the area of timing and engagement. He knows how and when to post videos for maximum exposure and will help you learn how to do the same. While he’s not a professional business consultant or anything like that, he’s one of the first in the YouTube influencer realm, so he’s worth knowing and following if this is where you want to make your mark. 

9. Mark Robertson

Mark Robertson is a marketing guru who is in charge of marketing at vidIQ and has years of business experience and other expertise under his belt. He has plenty of advice and insight to help with video marketing campaigns and can offer his no-nonsense attitude to help people embrace growth and change by building better marketing strategies. In addition to helping with video marketing, he also teaches soft skills, including how to become confident in your video skills and how to think outside of the box to make the most of video marketing and other efforts. He has spent years in business and entrepreneurship and has plenty of insights for any consultant. 

10. Neil Patel

Neil Patel is on almost every list in this series, and for good reason. While his areas of expertise include SEO and digital marketing, he’s also a whiz at getting results and creating a conversation with the content that he publishes. He also knows the value of creating content and publishing it regularly. He’s got one of the most impressive publication rates ever seen, creating a world of near-constant sharing among his audience. Neil has been rated among the top entrepreneurs in the world today and he can help with all kinds of business marketing needs. He has worked with major brands but always has a spot for the small business in his own entrepreneurial heart. 


Build your marketing strategy while Smith.ai handles the details for you 

You’ve got a lot on your agenda as a growing business. The last thing that you need is another phone call or message to return or to have to spend hours fielding calls and chats when you could be doing other things to help your business grow. Of course, taking care of those customers is part of your growth strategy—what's a brand to do?

Fortunately, that’s where we come in. When you hire the dedicated receptionists at Smith.ai to act as the face of your brand, we’ll be able to field all of the phone calls, live chats, and other customer inquiries, 24 hours a day, seven days a week. From Facebook and SMS message answering to intake, scheduling, and even just answering after-hours phone calls, we’ll take care of it all. Plus, we’ll even help you create the ideal strategy to manage it all along the way. 

To learn more, schedule a consultation to discuss how the 24/7 virtual receptionists at Smith.ai can handle all of your calls, chats, intake and scheduling, and so much more. You will also be able to reach us at hello@smith.ai or (650) 727-6484. 


Tags:
Business Education
Consultant
Marketing Advice
Written by Samir Sampat
Samir Sampat is a Marketing and Events Associate with Smith.ai. He has experience working with businesses of all sizes focusing on marketing, communications, and business development.

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