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While it doesn’t occur to everyone, there are several ways that your medical or wellness facility could benefit from social media and video marketing. Today’s audiences want to be engaged and they love video content—why wouldn’t you want to see just what it could do for your business? Sure, medical and wellness businesses are “professional”. That’s all the more reason to get personal and use video marketing to connect with your audience!

Roofing is a business that has some pretty stiff competition and it’s only proven to get worse with the addition of things like Internet marketing and on-demand access to the products and brands that consumers need. Sure, it’s great that your audience can access you 24/7, but that also means they could run into your competition and be stolen away. The goal, of course, is to come up with the most effective marketing strategy to stay ahead of the game. Today, that strategy must include video if you’re going to get anywhere.

Video marketing is a must-have for any business that expects to succeed in today’s digital marketing space. Veterinary clinics might not think that social media has much to offer, but they’d be quite wrong. In fact, one of the best influencers we discussed in our coaching series was the ASPCA, notorious specifically for their YouTube marketing campaigns. The case for video marketing is strong and there is a lot that you can do with your own strategy to make it work for your clinic.

The software industry has been one that has been forced to grow and evolve with the changes in modern technology. What once used to take up an entire room can now be stored in a chip the size of a small nut, and the world of software continues to expand and change to offer new solutions, better answers, and more forward-thinking tech for people who demand more from their products. It’s easy these days to find people you can learn from, of course. Among all the other resources out there, fellow video marketers will make it easy for you to learn the ropes of building your social following using the amazing power and versatility of video.

If you’re in the business of planning events and weddings, you already know all about making the right impression. When it comes to video marketing, that effort is more critical than ever. Today, the brands that are getting noticed and getting followers are the ones that are making waves and getting noticed with videos on YouTube, TikTok, Facebook, and other social platforms.

In the business of financial planning, you might not think so much of social media. Unfortunately, that’s where you’d be thinking wrong. Today, every business can benefit from engaging audiences through video and social media. In fact, industries like financial planning and other complex businesses can definitely benefit here. Why? Because video is what people want. It's how they connect, consume, and consider the products and services that they use.

Insurance is not typically a business that you think of when you think of social followings. Of course, the world we live in today is anything but typical. Thanks to social media, many consumers not only enjoy but are starting to expect that brands and companies of all kinds get on board and get engaged. Plus, you’ve got major brands like Progressive and Allstate championing the more casual nature of business relationships with insurance companies, and many other big names aren’t far behind. Your brokerage needs to get on board, and you can take note from a lot of those who have come before you.

The competition in the construction industry is already fierce. When you add the Internet, you increase the competition even more. It’s only a matter of time before your marketing strategy needs to be bigger and better just to keep up, let alone to get ahead. Today, the key is video marketing and there are plenty of people who can help you learn about it.

Nonprofit organizations are already social by nature. Thus, the value of social media and marketing on those platforms isn’t usually lost on these companies. Still, however, some struggle to find their footing online and make a success of digital marketing. After all, like everything else, resources are limited, and they might not even know where to begin. Fortunately, in today’s Internet, nothing is limited—you can find all kinds of resources to help you build your nonprofit following and your online presence overall.