While it doesn’t occur to everyone, there are several ways that your medical or wellness facility could benefit from social media and video marketing. Today’s audiences want to be engaged and they love video content—why wouldn’t you want to see just what it could do for your business? Sure, medical and wellness businesses are “professional”. That’s all the more reason to get personal and use video marketing to connect with your audience!
The great thing about video marketing is that you can use it in so many ways. Few other marketing tools are so versatile. Even if you’re not sure just what you can do, there are plenty of people who are already doing it that you can learn from. We’ll provide you with a list of 10 of the best below, but first we want to discuss a little more about video as not just part of your marketing strategy, but as a strategy all its own.
Video content is being consumed at a massive rate. As many as 1 billion hours of content stream on YouTube every single day. And that’s just one platform and the numbers are on the rise. In fact, by 2022, it’s anticipated that 82% of all traffic will be coming from video of some kind (live, streaming, or downloaded).
If you’re not already using video, it’s time to get started. There are so many different ways that you can incorporate this medium, and you shouldn’t limit yourself. In fact, as you’ll see in the list below, you’ll find plenty of people who are doing it creatively and generating a huge following on social media as a result.
First, let’s talk about the benefits of using video as a marketing tool, and then we’ll get to the list.
For those who are still balking at the idea or who just want a few more perks to consider, we’ve compiled some to assist you in making the decision to implement video as soon as possible. In addition to being essential to keep up with the competition, it can offer benefits like:
We could spend days listing the benefits of video marketing, but it all boils down to the same thing: you can gain so much and there’s really nothing to lose when you do it correctly. Fortunately, there are tons of different people and resources out there to help you. Even more fortunately, we’ll kick it off for you with our own top 10 picks to get you started.
When choosing who to follow, consider things like the types of videos they make, what niche they’re in (if they have one), the engagement that they get, what kind of reputation they’ve built, and so forth. Essentially, you’ll want to model your efforts after the brands or clinics that are most like what you want yours to be.
If you keep these things in mind, the rest of video marketing should fall into place as you go. Now, let’s talk about who you should be watching, and why.
Dr. Armando Hasudungan has more than 1 million subscribers and he is a popular medical educator with several different types of videos available on his YouTube channel. He offers lessons on quite complex topics and makes them more understandable by turning them into art. He helps people learn about all kinds of unique topics with hand-drawn images that engage and narration that’s easy to follow along. He’s got a lot of unique lessons and a really interesting way of approaching teaching, so be sure to take notes from the way he’s building his following for both medical professionals and the general public.
At One Minute Medical School, you’ll find tons of short, simple videos on medical topics. This is another channel that turns complex topics into easy content. Hosted by Dr. Rob Tarzwell, the channel features a unique whiteboard that resembles a traditional classroom experience for those who want that genuine experience. He answers all kinds of basic and in-depth questions and provides simple explanations that anyone can follow. While he covers a little of everything, his specialties include nuclear medicine, cardio-respiratory medicine, radiobiology, and musculoskeletal disorders.
Interactive Biology does just that—it makes biology fun and accessible for everyone. They focus on breaking down complex topics so well that even a high school freshman could understand Graduate-level topics and enjoy it, too. You can learn a lot here if you’re a medical student or professional, or even if you just want to learn more about biology and how the human body functions. There is a lack of jargon and medical terminology, which helps attract a wider audience, and the way that the channel publishes content can teach you a lot about building your own video strategy on YouTube and other platforms.
The iMedicalSchool YouTube channel creates a more fun environment that is still school-like, helping people explore complicated topics in simple manners. They create videos that are accessible to patients, medical professionals, and practitioners alike. There are a lot of different types of videos, but they are all marketed for “entertainment only”, and students are reminded they will still need to hit the books. That’s another important thing to consider in your strategy—how much actual teaching are you going to do versus just providing informational or entertaining content? Make sure that you don’t leave people thinking you have all the answers. You don’t want anyone trying to sue you when they fail their exams.
If the name doesn’t tell you, this is a channel that’s all about making nutrition and health fun. Her videos are peaceful, and she has a professional look to her sets. She’s even just setup a new studio for filming and she has a lot of experience as a Registered Dietitian. She provides real life nutrition tips and shares plenty of great recipes. She also has a lot of vegan recipes and tips, since she is vegan herself, and there are more than 1 million subscribers that say she’s got something to offer. If you’re looking for a more casual way to connect with your audience, this is the channel to watch. Sadia works one-on-one with clients, which gives her the ability to connect in that same way through video.
Mondragon Chiropractic is a great source of inspiration for video marketing, too. Here, you’ll find plenty of videos of the doctor performing therapies on patients from various walks of life. She also offers lectures and talks on chiropractic care and the procedures and therapies that she offers. She is passionate about her career and uses her YouTube and other social media platforms to promote not only her own practice, but the chiropractic field as a whole and the body’s ability to take care of healing itself with proper chiropractic adjustments. There’s a lot to learn here, but her passion is definitely at the top of our list.
Doctor Mike is a family medicine practitioner that hails from NYC. He’s got more than 6 million followers on his YouTube, and he covers a lot of hard-hitting and relevant topics, including COVID-19, prescription antibiotic overuse, and so much more. He even covers medical myths and awkward health topics that most people are too scared to talk about with their own doctors. He also has a great demeanor and just sits and talks to people so that they feel heard and appreciated. That kind of connection is what you want to watch when you’re looking at his channel for inspiration.
On Medicine Deconstructed, you’ll find a host of medical resources and lectures from Dr. Rutland, a critical care and pulmonary physician that has a channel with over 10K subscribers. He offers plenty of insight on how to start your own medical clinic, news and current events, and breaks down complex medical topics with tutorials for doctors and students alike. He even shares his own journey through the medical field and makes you feel like you really know him, offering an inspiring, smart energy that leaves people constantly wanting to come back for more.
Dr. Antonio Webb is a lot more than just a doctor. He’s also a combat veteran and trained motivational speaker, and he’s been through the wringer himself. He overcame a rough childhood filled with violence and drugs and now is a leading medical practitioner in his field. He also has over 200K subscribers on his YouTube channel, and he is trying to inspire other young physicians and people like him who want to do more with their lives. He has plenty of insight on what it’s like to go to medical school, applying, passing exams, and more. He’s got a little of something for everyone, and he’s passionate about it all.
Dr. Danielle Jones is an OB/GYN that has more than 600,000 subscribers on her YouTube channel alone. She also has profiles on Twitter, Facebook, and other social media sites. She provides education and insight on various women’s health topics, including childbearing and pregnancy. She talks about contraception, how periods work, infertility causes, and so much more. She’s also witty and funny, taking the awkwardness out of topics that are usually hard to talk about. She’s got a huge following on YouTube and other social media platforms where she offers people a real person, they can trust who’s also a trained expert in her field.
At Smith.ai, we know that you’ve got a business to run and that takes a lot of your attention. Now you’ve got to deal with video marketing, too? The last thing you need is to be fielding calls and chats, but your people should always come first. The solution? Enlist the virtual receptionists at Smith.ai to handle all of your calls, chats, and even scheduling and intake, so that you can get more done without giving anyone the cold shoulder.
Self-service is nice, but if your patients and other visitors can’t reach a real person, they might be deterred from working with your clinic. After all, communication is a big deal in this business, and you need to make sure that yours at the forefront. When you hire our live agents to act as the face of your brand, you can trust that you’ll get that, each and every time.
If you want to learn more, schedule a consultation to discuss what our 24/7 virtual receptionists can do for your medical or wellness clinic, from calls and chats to intake and scheduling, and so much more. You will also find us at firstname.lastname@example.org or (650) 727-6484.
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