10 Video Marketers to Learn from to Grow Your Tutoring Business' Followers on TikTok, YouTube & Facebook


Tutoring is big business, and thanks to the Internet, it’s become easier than ever for tutors to find steady streams of work. Of course, that means that the competition is increasing, and you need to step up your game if you’re going to make the most of your own tutoring business. 

Fortunately, there are a lot of resources out there to assist you along the way. One of those is in the form of video marketing. This is not a new tool by any means, but it’s definitely newer to some as a marketing resource. YouTube, Facebook, TikTok, and other social media sites are ruling the Internet and driving audiences to crave more video content. 

In fact, the average Internet user spends between 6 and 16 hours per week watching online videos. Most of those are watched on mobile devices, too, which gives you even more to consider in building your strategy. 

It’s estimated that 82% of all traffic on the Internet will be coming from video by 2022, and that’s probably a conservative estimate. People love video content. It’s easy to digest, comes in all formats, and offers a lot of valuable insight. Plus, you can find videos that are 30 seconds long or three hours, giving every audience the chance to find the ideal content, too. 

YouTube reports that there are more than 1 billion hours of content streamed each day on the site. That’s nothing to sneeze at. Plus, that’s only one platform. Imagine how much traffic you could generate and how big you could grow your audience if you embraced video on various social media platforms and developed a dynamic video marketing strategy. 

The sky really is the limit here, but it’s up to you to get on board. 

More than tutoring lessons…

Before we get into the people who are going to help you with your own video marketing efforts, let’s talk a little about how you’ll actually be using video to make an impact. Sure, you can provide standard tutoring lessons as one part of your campaign. However, that cannot be all that you do. Today, you need a dynamic strategy that includes several types of videos and content to engage different audiences and provide people with a little of everything. 

Fortunately, as you’ll see from those in the list below, there are tons of different ways to get creative with videos when you’re building your tutoring brand online. For starters, make sure that you don’t limit yourself to YouTube. It’s the main focus of video marketing because it’s the most-used platform, but remember that Facebook, Instagram, and even LinkedIn are getting quite popular for video sharing. 

Other types of videos you can offer in addition to standard tutoring lessons include:

  • Gamified videos or illustrated videos that are fun and educational
  • Interactive content that allows users to engage with you 
  • Information about your own career and education
  • Personal videos (think selfie-style) discussing what educating means to you, or anything else you want to discuss
  • Relevant industry content or news
  • Reactions to other videos that you find online

People especially love the “react” style video that a lot of people are doing right now. You could even do something fun like creating a TikTok channel where you lip-sync into your impromptu microphone while playing a lesson or song. There are so many ways that you can have fun with online videos, and you shouldn’t limit yourself to just posting lessons online. 

Social media and video marketing are changing the way people consume content. If you’re not sure where to start, why not ask them? Consider posting a video and linking it to your social pages asking your audience what kind of videos they want to see from you. Then, you’ll never go wrong with the content that you create and as a bonus, you’ll show your audience that you care about them and what they want or need from you as a tutor. 

Video marketing is a must-have, but it’s not complicated to figure out. Just give yourself the chance to get to know it a little. Get creative, get inspired, and get going. And speaking of inspiration, here are the people and channels you should be watching to help with your video strategy. 

The top 10 video marketers you should check out

1. TED-Ed

Of course, the infamous TED brand has their own educational channel, known as TED-Ed. Here, much like the standard channel, you’ll find a series of educational lectures and lessons that can teach you a variety of things. They feature different educators, tutors, guest speakers, and others who are sharing their knowledge and helping people learn more from anywhere they can access YouTube, making learning something that is much more accessible than it used to be. For formal educational videos that are still engaging and informative, this is a great channel to check out before building your own video marketing campaign. 

2. CrashCourse

Nicole Sweeny, Carrie Anne Philbin, Mike Rugnetta, and Craig Benzine offer their expertise to teach videos on everything from sociology to computer science to film history and even mythology. There’s a playlist of past courses and you can find lessons on economics, government, astronomy, anatomy, world history, philosophy, physics, and so much more. If you want to learn it, you’ll find it here. The one thing we like is the comfortable, friendly demeanor of the people teaching the lessons. They make it more fun and interesting and less like a “lesson”, which is valuable for any tutor considering video. 

3. patrickJMT

patrickJMT is a great channel for those who want to learn math, or for those who want to see how to set up a channel where you’re “just a person” offering tips and assistance to others. He really focuses on keeping it real, making math simple, and providing support and resources to assist people in several different ways. Patrick has worked at a Top 20 University as a math instructor and has an MA in Mathematics, with tons of tutoring and teaching experience that helps shape his videos. He’s all about the technical aspects, so for those just looking to learn, this is the place to go. 

4. Learn English with Emma

On this channel, you’ll find a lot of fun and engaging lessons for people who are trying to learn English as a second language. This is a really hard feat, for those who aren’t aware, but Emma strives to make it fun. Her videos are also free, which removes the cost barrier for those who might not have the money to pay for college courses or paid language programs. It’s a great way to see how someone is doing what they love to help others, and how to create educational content that still keeps people engaged. Her other social audiences are pretty impressive, too. 

5. Professor Dave Explains

On Professor Dave Explains, you’ll be able to learn all kinds of great lessons and educational resources for science and math, helping to increase resources for students and the general public alike. He posts at least three videos a week and offers all kinds of quick, easy tips and lessons to keep you engaged and help you feel like you’re really learning something that you might’ve struggled with comprehending until now. He has lessons in physics, math, biology, chemistry, and so much more. Although the classes are geared toward high school and college students, anyone can learn from them, and he makes everyone feel welcome. 

6. Richard Byrne

Richard Byrne is a writer, teacher, and speaker that offers Free Technology for Teachers on YouTube, a channel that offers teachers plenty of valuable insight. As the name states, he focuses on providing insight and tips for teachers on how to use free technology resources in the classroom. This kind of information is invaluable today when tech is more important than ever, but schools and educators are on such limited budgets. Plus, he offers a personal perspective that’s less “instructional” and more like a friendly conversation, which helps his audience numbers, too. 

7. Teach Children Arabic

This channel is a lot of fun for kids, and it is taught by someone who speaks Arabic as a native language, which is always an important aspect. If you want to see how to make tutoring more fun, this is the channel that you need to watch. They have everything from preschool lessons about shapes and colors to cartoons and songs, as well as all kinds of bonus content to keep kids engaged and learning through doing, which is how they learn best. You can gain a lot of insight about catering to your audience from this channel, as well as the value of having a diverse collection of videos to offer. 

8. Eddie Woo

Eddie Woo is a Mathematics teacher in Sydney, but he loves teaching so much that he does a lot more than just his work in the classroom. He created a YouTube channel to share his journey as an educator, as well as to help provide lessons and educational resources to other students around the world. He loves to learn and help others learn and is a big fan of sharing. He gets excited about it, too, and his passion helps his audience get more engaged. He’s a great personality to learn from if you want to connect more with your audience or if you’ve got a subject that may not always be “fun”. 

9. Dr. Najeeb Lectures

If you’re looking to learn from someone who has mastered the art of the lecture, this is the channel. He’s among the world’s most popular medical lecturers and he has an upstanding reputation in the medical community that supports his expertise and gives him credibility. He’s got a no-nonsense approach to medical sciences and clinical medicine, providing hundreds of videos for people who want to learn about the medical field. He has a very professional demeanor, but that can often be reassuring to some visitors, so it’s worth checking out in case you want to take a more serious approach. 

10. Dr. John Campbell

Another more serious channel, this one offers a lot of valuable insight about connecting with an audience on a normally dry topic. He’s a Nurse Lecturer from North England and he does like to travel to teach in Africa and Asia to see the world and share his skills with other cultures. He creates videos to help people understand the background of the healthcare industry and what it takes to get involved, as well as what careers are like in the nursing field and others. He likes to inspire people and engage with his audience, and his calm, kind demeanor makes him easy to listen to. 

Take your tutoring business further when you partner with the pros at Smith.ai 

If you’re doing it right, you’re busy tutoring, taking new clients, and putting out new video content to engage your audience on social media. Who has time for answering calls, website chats, and other inquiries? And yet, you can’t let them go unanswered. Fortunately, Smith.ai has the perfect solution with zero compromise: enlist the assistance of our 24/7 virtual receptionists to handle everything from phone calls to intake and scheduling, and so much more. 

In the meantime, you can get back to building your video marketing strategy and taking care of your clients. Plus, you’ll know that we have it under control because we’ll help you create the strategy to manage it all and keep you informed and updated every step of the way. And of course, we’ll provide a professional face for your tutoring business that’s available 24 hours a day, seven days a week

To learn more, schedule your consultation and find out how our 24/7 virtual receptionists can handle your communications, from live chats to after-hours calls, scheduling, SMS message answering, and so much more. You’ll also find us at hello@smith.ai or (650) 727-6484.

Business Education
Marketing Advice
Education and Tutoring
Written by Sean Lund-Brown

Sean Lund-Brown is a current Marketing Assistant for Smith.ai. A graduate from Metropolitan State University of Denver, Sean graduated with a BA in Music and an individualized degree in Teaching Vocal Pedagogy.

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