Visibility is the currency of digital marketing. There are many efforts you can take that allow you to specifically position your business, but then there are some instances where you’re at the mercy of the bots, the search engine indexers, and the algorithms employed by social networks like LinkedIn that aggregate news feed content, it seems, however they like. Fortunately, if you take some time to do your homework, you can learn how to make social media news feeds work in your favor and make sure that you stay relevant in people’s minds.
Mind you, the tips and tactics we’ll discuss here are all white hat tactics. That is, they’re reputable, professional things that you are permitted to do, and they are not taking advantage of the algorithms or creating skewed information like many black hat marketing tactics (and those are the ones that will get you penalized, and maybe even banned entirely).
So, boost your visibility, but do it on the “up and up” so that you don’t put your business reputation or online presence at risk.
While a lot of marketers talk about visual content, LinkedIn posts tend to fare better when they’re just text. Too often, people browsing this site are at the office or in another location where a blaring video could be jarring and cause them to navigate away immediately. Not only that, but if people can’t figure out what you’re trying to say, they’re not going to pay attention to your post.
LinkedIn already has hashtags in place and that’s not just for fun. It’s a great way to get more engagement and views on your posts because you’re keeping up with what the site is specifically promoting. Take the time to see what hashtags the site is promoting before you post and then find a way to work your story in. Make sure it’s relevant, of course, or you’ll just get dinged for the improper and misleading use of hashtags.
Make sure that you provide people with insight and information. What are you passionate about? What can you help them with? Create a post of quick tips using bullets or other eye-catching formatting and get much more visibility. Readers will be able to sense your authenticity here, so be careful about what you’re posting and make sure that you truly believe what you’re posting. That way, you can build authentic relationships with audiences that relate.
One really great way to get more engagement and visibility is to create a poll along with your post. Ask a question or take a poll and invite people to tag others, share the post, and otherwise engage. When you take a poll, you’re telling people that you value their opinion. That will make them much more likely to answer your poll and help build your visibility.
Plus, you can gain a lot of valuable insights from polls, helping you to improve your business in more ways than one.
Like most social media networks, LinkedIn shows people what’s popular and what they want to see. Your Page posts are going to be much more visible if they contain relevant, trending content that gets people’s attention. Yesterday’s news is exactly that—and will land you far down in the news feed, if you even manage to make it at all.
Don’t post about content that isn’t relevant to your business, of course, but make sure that you find relevant topics that are popular at the current time. If you’ve been on LinkedIn for any amount of time, you’ve likely seen how quickly trending topics come and go. Find one with more staying power for a better outcome, and keep up with them as they change.
Last but not least, if you expect people to engage with your content, you must do the same. You can’t just post content to your Page on LinkedIn and hope it gets thousands of views when you’re not looking at the content in your own news feed. Brands and companies that engage more tend to have better viewership on their posts, helping them stay relevant and in the news feed for longer.
The biggest mistake brands make is posting content and not bothering to engage with others’ posts. That makes you look incredibly selfish, and it’s going to also create the impression that you’re just using the platform to get views and attention, not to actually network with other professionals as the site is intended for.
Although you’ll find your fair share of sponsored and promoted posts (AKA paid), you don’t necessarily have to go that route to get the visibility that you want. With these tips, you’ll have a much better chance of showing up in more news feeds and reaching a wider audience than ever before. And you can do it all with just a little bit of careful attention when creating content and setting it up for posting and distribution.
All this attention is going to increase your leads and you need to be ready, starting with a 24/7 answering service that can ensure you never miss an opportunity. You can partner with the virtual receptionists at Smith.ai and in addition to that, we’ll also offer assistance for things like lead intake, appointment scheduling, live website chat, and anything else you may need.
If you’re still working on the marketing, ask how we can assist with outreach campaigns to get the leads flowing in the first place. And as always, it comes with a custom strategy to manage all the details, no matter how big or small your needs may be.