If you’re in the construction business, you might not be thinking about your social media status or following. But, it’s 2021 and you definitely should be. These days, every business can benefit from things like video marketing and social media as part of its growth strategy. Those who don’t get on board probably aren’t going to be around forever.
The competition in the construction industry is already fierce. When you add the Internet, you increase the competition even more. It’s only a matter of time before your marketing strategy needs to be bigger and better just to keep up, let alone to get ahead. Today, the key is video marketing and there are plenty of people who can help you learn about it.
There are video marketers and construction businesses alike that are gaining an impressive business following from social media by using video in all the right ways. Of course, understanding which ways those are and how video can make the biggest impact on your brand is the secret to success.
In the list below, we’ll cover 10 of the video marketers that you need to know about if you’re looking to grow your following online through social channels like Facebook, TikTok, and YouTube.
For those who are skeptical, let’s take a look at the numbers:
Video works because it’s engaging, usually thoughtless or effortless (as opposed to reading content or having to otherwise “work” to consume). People love video content. And sometimes, the shorter, the better. That's why adding a TikTok channel to your marketing strategy, even in construction, could come in handy.
Use it for pointers and quick tips. Make it a comedy page like a lot of TikTok users and use your clever wit to showcase your business in a different light. Keep it interesting and keep people engaged. That's where video marketing will make the difference.
Before we get into the list of who’s who, let’s talk about what to look for when finding your own mentors and guides to follow.
These professionals all have similar offerings, but of course, they’ll also each have their own considerations to keep in mind. What works for your company might not be the right choice for everyone, though, so it’s important to take stock of the options and think about what will best suit your marketing needs in terms of who you learn from.
When you are getting to know the options for video marketers to assist your efforts, look for:
Experience: You can’t call someone an “expert” if they’re new to the game, can you? While you don’t necessarily have to work with the most experienced person on the market, you want someone who knows what they’re doing and has the background to prove it.
Areas of Expertise: Do you want someone that’s dedicated to construction marketing? Perhaps you want a social media or YouTube expert. You might even want to consider someone that specializes in branding for service businesses if that’s where you need assistance. Take the time to find what you need because there are marketers out there that offer a little bit of everything.
Transparency: You don’t want to fall victim to some marketer who’s running a scheme or trying to take advantage of people. Professionals will be transparent and in addition to building their own brand, they’ll be more than willing to offer their assistance to help others. Even if they charge for it, they’ll be upfront about it and make sure that you’re not being misled.
Audience: It’s easy for someone to tell you that they have a “huge following” or a “growing audience”, but do they really? You’ll want to do your homework here. Look for testimonials, reviews, lists of clients they’ve worked with, and the like. The more insight they give, the better. This also goes back to the issue of transparency.
These are just a few of the biggest things that should be on your list. And remember, speaking of production, this isn’t limited to your professionally produced, high-quality videos. It's even better if you use selfie-style videos and those you’ve made yourself to add that personal, “real” feel for your audience.
Now, let’s talk about the people to watch to help you expand that audience.
With more than 75 years of marketing under their belt in the construction industry, this company is the one that should be at the top of your list. They have tons of resources and assistance to help with video marketing and can provide coaching, support, and even assistance with the production aspect of things. Their website offers tons of information and insight as to why you need video marketing and encourages companies to reach out to connect with their own personal video specialist.
Again, not an individual, but a company that should be on your radar if you’re looking for insight on video marketing for your construction business. They provide full-service marketing solutions for construction companies, including video marketing strategies that will enhance the success of any campaign. The firm works with all sizes of companies and will provide an assessment to help you understand your options for video marketing and choose a strategy that best suits your needs. They’re focused on embracing technology to build a digital brand even though this is an industry that will never be completely online.
Contractor Dynamics is one of the most popular video channels that you’ll find if you search for construction marketing on YouTube. The site and videos offer tons of resources for contractors and they create tons of different videos focused on marketing, the job itself, staffing and employees, and so much more. Watching a few of their videos can give you a lot of valuable insight into how you can build your video marketing success. They’ve also got a website where you can reach out to them for tips and advice, as well as other assistance.
Bren Hammel is a digital marketing genius with an impressive YouTube channel. He offers a lot of insight and advice to people who are in the business of construction, as well as other related industries. He has tips on generating ad revenue, specific marketing for contractors and builders, and more. His videos are explanatory, they include easy-to-read graphics, and he knows a thing or two about construction and digital marketing, which is what you need. He’s more focused on digital marketing, but he does offer construction and builder-specific tips and tools to help your business.
We’re going to put Laura on every list, even if she’s not your cup of tea or relevant to the industry. It's because of how successful she’s been at marketing her own “brand” (herself) and the unique and creative ways she uses videos to engage her audience. From her alter ego videos to her instructional videos and others, she has a selection to suit all kinds of needs and will inspire you to turn your construction business into a dynamic viral sensation by capitalizing on your strengths.
A lot of times in business, we learn best from those who specialize in just that: business. While construction and trades experts are great, they’re usually not the ones engaging in digital marketing strategies. Entrepreneurs and successes like Vaynerchuk, however, are doing exactly that. Gary has been in business for years and he knows the ins and outs of how to make a business successful, no matter what business you’re in. He's got a lot of professional skills under his belt, but what we like most is his personable approach.
Scott Stratten makes the list because he’s unconventional. He likes to make sure that he takes the most unique approach to viral videos and marketing, and he and his wife have pretty much mastered the art between themselves. They have a great website, videos, and even have published six books so far about how to maximize with viral videos and other marketing tips and insight. He likes to help the little man, which makes him great for contractors and construction SMBs.
Although CEO Warrior is more of a training service than a video marketing expert, they do offer insight in that realm, as well. After all, this company was started by someone in the service industry who understands what it takes to reach the customer and get results. They can assist with all kinds of training and coaching support, including courses and sessions on using video marketing in your service business to get results. Plus, the passion that this company has, fueled by an individual who went out and made his own success, is enough to inspire anyone to create great video content.
Another who’s a marketing guru rather than a construction professional, but his insight is so valuable we want to put him on almost every marketing list. Neil Patel is a legend in his own right, even being recognized as a top 100 entrepreneur under the age of 30 by former President Barack Obama. He knows all about driving engagement and how to get shares, producing content at impressive rates that some marketers can’t even understand. He puts out articles, videos, and other content more frequently than many other marketers, creating a network of almost constant sharing among his audience.
As one of the biggest names in video marketing, David Murdico knows how to help you get results. He is the brains behind Supercool Creative Agency and has been focused on cutting-edge marketing and helping brands excel through video and other mediums. He offers a unique approach to marketing that allows him to help brands get noticed, regardless of the industry or audience. He is the one to see if you’re looking for one-on-one support or even if you just want to watch some of his videos to get inspired by his work directly. Even though he’s not dedicated to construction, his skills are so impressive that he’s worth a look.
At Smith.ai, we know you’ve got a lot on your plate. We also know that you’re not equipped to do it all on your own. Fortunately, our team of experts is here to help you every step of the way. Our dedicated virtual receptionists can handle all the day-to-day to-do's, from answering after-hours phone calls and live website chat to helping with intake and scheduling, and so much more.
You’ve got a business to run, customers to tend to, and so much else on your plate. Then you hear that it’s time to change your marketing strategy yet again—but don’t worry because you’re not alone. While you’re taking care of business, our team will take care of all of your needs, no matter what those might be. Plus, we’ll even help you create the perfect strategy for managing it all, which includes keeping you informed and keeping everything streamlined.
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