If you’re in the business of planning events and weddings, you already know all about making the right impression. When it comes to video marketing, that effort is more critical than ever. Today, the brands that are getting noticed and getting followers are the ones that are making waves and getting noticed with videos on YouTube, TikTok, Facebook, and other social platforms.
Internet users love video content—to the tune of 6-16 hours per week, in fact, and with an estimated 82% of all traffic coming from videos by 2022. In a business like event planning, you have to go where your people are. Today, your people are on social media and they love video content. So, what are you waiting for?
Admittedly, you shouldn’t dive in unprepared. That’s where we come in. For starters, we’ll help you better understand video marketing and how you can use it to your benefit. And, as the title says, we’ll also look at 10 video marketers that you should be following if you want to grow your own social audiences on sites like YouTube, Facebook, and others.
For those who aren’t convinced enough by the numbers above, let’s answer the question everyone is dying to know: why video?
Well, aside from the fact that it’s the way things are going, there’s a lot that it can do for your branding and your engagement alike. People love videos, so you can really use them in just about any way you can come up with and generate a much better response and following than if you kept posting and sharing written content and images alone.
There are several different ways that you can put video marketing to work for your event or wedding planning business. You’re going to want to deliver more than just the average marketing spot, of course, but there are plenty who have come before you who are already doing well here. Take the time to follow them and you’ll be well on your way to success.
In event planning, you need to think about being versatile so that you can cover all the bases. Not only can you spotlight your business and your own services, but you can showcase client testimonials, offer tips and advice for planning events and weddings, and so much more.
Take a note from all the people out there who are already building their success with these viral videos and social media efforts: video works when you work it. Event planners can engage their audience with videos covering things like:
A lot of event planners already have the engaging, interactive personality that works best for this kind of marketing. They also understand what it takes to create successful followings on social media platforms like Facebook, YouTube, and others.
If you also have that engaging personality and desire to grow through social media and video marketing, now is the time to put it to use. And when you do, you’ll enjoy things like:
Ultimately, it’s about getting what you need out of this marketing tool. The perks that come along with it, at this point, are just extra benefits. It's 2021 and video marketing is no longer just a “good idea”. It's essential, and it’s time to get started. If you’re not on board with video, especially in an industry like event and wedding planning, you’re quickly going to get left behind.
Let’s take a look at some of the best people to help you grow your social following with video marketing.
We like Cavin because she is personable, curious, and fun. As a wedding photographer and videographer, she knows a lot about the industry and has a wedding planning YouTube channel that she shares content on two or three times a week. She is all about educating the happy couple on the planning process, as well as the photography and capturing the special day in every way possible. She also offers educational resources and support for other planners and vendors, helping everyone get more out of the content that she provides. Plus, her website is full of information and resources, and her social following is definitely something to aim for.
If you’re looking for a fun way to engage your audience with event and wedding planning, check out the Sorry Girls. Although their channel isn’t exclusive to planning, they share a lot of great DIY content and interesting videos that can be used to help plan events and weddings, such as their “dollar store challenge”, where they try to find as much as they can at the dollar store, or elsewhere cheaply, to save on big event costs. They are down-to-earth and funny, offering a unique perspective and helping create a personal connection, which is something that any event planner can learn from.
This is a company that does all kinds of event planning and experience marketing, so you’ll have no trouble finding all the support and insight that you need. They have tons of videos that describe what their company does, various tips and insights for planning events, and more. They even have sections on icebreakers and other topics that are relevant to corporate and social events. Their selection of event planning videos includes insight on sales events, virtual events, hybrid events, and more. You'll find a lot of great resources, but you’ll also appreciate their style and be able to learn from it to build your own marketing success.
Miss Event Planner is one of the most popular event planning resources that you’ll find if you search for “event planning video marketing”. She publishes new videos weekly and they have thousands of views, offering all kinds of insight and resources. Some of her topics include what event planners do, how to use event planning for a career makeover, and more. She talks about how to become certified, how to run a business, and even how to use social media and your connections to grow your event planning business and build a brand. She's easy to listen to and a lot of fun to watch. Plus, she’s got a no-nonsense approach that exudes confidence, which is something you can’t really be taught.
Jamie White is an expert at event planning and has thousands of subscribers that will back up that claim. He uploads videos regularly on various events and even offers a “welcome” video for those who are visiting his site for the first time. Jamie covers things like scheduling and to-do lists, proper planning, podcasting, and more. He is all about helping others grow by sharing his own experiences and he has plenty of no-nonsense advice for anyone getting into this industry. You can also find other social networks and podcasts featuring Jamie’s work, and he offers his own selection of resources to assist people, as well.
Known as the Event Expert, Chris Powell offers tons of valuable insight on his YouTube channel and he has an impressive social following elsewhere, too. He has years of experience in planning all types of events and has been working in the industry through several trends and changes over the years, so he knows what to watch and what to ignore. He even connects with his audience in a unique way, offering an approach to event planning that works for professionals and individuals alike. His subscribers share content regularly and he has a very down-to-earth way of speaking that resonates with everyone.
Although she focuses on a little bit of everything, Melanie Shonte Turner is a lifestyle vlogger that offers a lot of DIY advice and assistance for events, wedding planning, and other needs where you want a lavish experience without breaking the bank. Self-proclaimed “champagne taste with a budget for ice water” as a child, Melanie didn’t realize that she couldn’t have the finer things in life. However, she built her success on the belief that she didn’t have to spend a fortune to get the luxurious lifestyle she wanted and now she shares that with the world. Her personality is unique, and her following is huge, which is why we love her for all kinds of event and wedding hacks. Although she’s not dedicated to the industry, she’s got a lot of insight and her own style is worthy of noting because it has served her quite well.
Kaya is another quirky, fun personality. The younger generation seems to be a lot better at embracing video marketing, and she is the perfect example. She'll teach you how to become an event planner, how to manage events, find clients, and so much more. Her channel is geared mostly toward other event planners, but she does cover stuff for some clients, as well. Her personality is fun but professional and she focuses on delivering a unique angle in her videos. She also talks about her career and how she got to where she is, which can help anyone who’s just starting.
We like Jamie because she’s just a regular person. She uses words like “bajillion”, making you feel like she’s not some business expert that’s going to talk down to you or “sell you” on their idea. She’s going to deliver the type of personal interaction that you need. She also understands the complexities of event and wedding planning and is a coordinator herself, which allows her to offer expertise and insight to others. Jamie has thousands of views on her videos and subscribers that back up her expertise. She's big on helping people learn how to do things, from planning the perfect event to actually becoming an event planner, and more. She covers things like guest lists, the day of the wedding, and more. For fun, she’s even got some react videos and fails to check out.
Sophie is a colorful personality with hair to match, and she offers some of the best wedding content that you’ll find online. Her own “wedding day tips” collection ensures that you’re ready for the big day and she’s taken the notes from her very own wedding, so you can trust that she knows what she’s talking about. She’s a big fan of social media, too, with Facebook, Instagram, and other profiles where you can follow her success and learn from her own experiences. Sophie isn’t a professional event planner, but her personal expertise and unique style are what makes her worth a look.
Building a business is a lot of work. Fortunately, it’s work that you don’t have to do all on your own. In addition to all of the great video marketers out there, you can also enlist the help of the virtual receptionists at Smith.ai, who can field calls and messages 24 hours a day, seven days a week, along with other services and solutions.
We can even take care of Facebook and SMS message answering, scheduling and intake, and so much more. Plus, we’ll help you create the ideal strategy to manage all of your needs, no matter what those might be. Don't worry about missing a thing because while you’re working on building your brand through video, we’ll take care of the rest. Plus, we’ll help you come up with the best strategy to manage it all, too.
To learn more, schedule a consultation and find out how our 24/7 virtual receptionists can deliver everything that you need. We can help with everything from after-hours phone answering and live website chat to intake, scheduling, and so much more. You will also find us at firstname.lastname@example.org or (650) 727-6484.