Blog

When you start a podcast, like any business, it doesn’t just generate interest by existing. You have to make sure that people know it exists—namely, the right people. Of course, that’s the secret and seems to be the million-dollar question in business: how do you grow your following, and especially in today’s oversaturated Internet? Podcasting is hot right now. It’s also a lucrative business to be in when you do it correctly. With the right resources and support, you’ll have no trouble making the most of it.

51% of customers prefer live chat for multitasking purposes. Smith.ai's live-staffed website chat is the edge that businesses need to capture more leads and beat the competition with fast, friendly replies. That's why we're making it more accessible than ever with our 50% off deal, good for your first 3 months of service, as long as you redeem by December 31, 2021. Use code HALFOFFCHAT to secure your discount!

If you’re in the business of startups, you are going to want to take advantage of all of the resources that you can to set yourself up for success. Starting a business is no easy feat, but you’re not alone. Today, one of the best resources that you can use is video marketing.

It might be a small world, but the world of small business is wide open and waiting for anyone who wants to give it a go. This highly competitive industry offers a lot of opportunities for those looking to strike out on their own and find business success. SMBs have long been the backbone of our country and economy. That means they, more than others, need to keep up with consumer trends. When you embrace video marketing, you’ll be able to find that place on social platforms a lot faster. YouTube and Facebook are a great place for SMBs to connect with their audience.

As a retail establishment, there are so many ways you can incorporate video into your marketing strategy. You can use videos as traditional advertisements, create how-to videos and tutorials, and even share the vision and mission of your brand to create a better connection with your audience. Maybe you want to sample your products on TikTok to engage your audience or even just get their attention in a unique way. The only limit is your imagination.

E-Commerce is a rapidly growing and highly competitive industry. It can be hard to keep up, and when you’re facing giants like Amazon and Wal-Mart, among others, it can seem like an insurmountable task. Fortunately, the odds are ever in your favor—consumers still love small businesses. Sure, Prime shipping is great, but it feels even better to establish a connection with a local retailer or online E-Commerce brand that’s small, personable, and able to give you the personalized service you deserve. That's why your E-Commerce brand stands a chance. Now it’s up to you to take that chance and turn it into change. Video marketing is the key.

The real estate industry is big business right now. It’s also completely changing, thanks to digital marketing and the various advertising tools that are available today. If you’re looking to increase your social following, video marketing is a great way to get started. Of course, you’ve got to know what to do and how to succeed—that's where learning from others comes into play.

Law firms and lawyers can benefit from developing a strong social following just as much as any business. After all, what better way to establish a personal connection with your clients than to connect with them where they spend most of their time? Of course, you do have to make sure that you approach it correctly if you’re going to succeed.

Video marketing and viral videos are the way of the future, but they’re also relevant now. If you’re not building a following on video sites like YouTube and TikTok, you’re not doing your marketing agency the justice that it deserves. Video influencers, as they’re known, aren’t just doing it for publicity and fame—some are, of course, but several of the video marketers and influencers on the market today work in a professional industry like marketing and are doing their part to help others succeed.