Customer support is the backbone of every business. After all, business growth is driven by the ability to retain as many customers as you can. And to do so, you have to serve them in as efficient and as timely a manner as possible.
This is where live chat comes in.
Incorporating a live chat function into your business allows you to be able to serve your customers in such a way that they’ll feel safer doing business with you than anyone else. However, for this to happen, your Live chat agents need to have as much information as possible at their fingertips.
The best way they can do this is to have handy links that they can easily include in their chats with customers. This will help speed reduce the time they spend with each customer as they can easily direct customers to appropriate information.
Here are the top five links you need to be adding to your live chat answers
One of the most important links you can include in a live chat when chatting to a prospect is a calendar link. This is a link where they can book an appointment or a consultation with the responsible party.
Including a calendar link has the advantage of committing the prospect to take action. It’s also convenient as they can always refer back to the chat to book an appointment when they are ready.
There are times when your customer needs a lot of information (usually evidenced by the numerous questions). As much as you may want to answer their questions, it’s usually better to direct them to your FAQs page.
Doing so will free you up to attend to other customers thus improving the efficiency and quality of your live chat service.
Another important link you must remember to include in your live chat answers is a link to your best selling offer. This is important as it helps you can quickly direct your customers there as you sell them on why and what they should purchase.
Before a customer commits to making a purchase, one of the main things they want to know is the final price of the product when shipping is included. Instead of just calculating it and giving them the final figure, you can include the figure and the link to the pricing calculator.
Allowing them to be able to calculate the final price gives your customers to play around with including other products as well. This has the potential to increase your sales.
For brick-and-mortar businesses, including a link to your office hours and the directions to your business is important. Making life easy for your customers is the best kind of marketing strategy and that’s exactly what including a link to your directions in a Live chat answer. They can then easily get to your business using their GPS service.
Including links in your live chat answers makes it easier for you to better serve your customers. People don’t have the whole day to spend on live chat, and neither do you have the luxury of spending all your time on one customer. Adding links that direct customers to relevant information make life easier for you and your customer.
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