’s Maddy Martin Featured in Keynote Panel at CompTIA Communities & Councils Forum (CCF)


From March 11th-13th, 2019, CompTIA hosted their second annual Communities & Councils Forum (CompTIA CCF) in Chicago, IL.’s head of growth and education Maddy Martin was on the opening keynote panel, moderated the Emerging Technology and Advancing Diversity in Technology joint session, and helped facilitate the Emerging Technology Community meeting.

CompTIA Chief Technology Evangelist James Stanger moderated the opening keynote on Tuesday morning, March 11 where Maddy contributed as a panelist alongside CrushBank’s David Tan. The panel addressed the “future gap”: the space between what emerging tech has made possible and what has actually been adopted. They covered a wide range of topics. Some key takeaways include:

  • What’s holding us back from “the future” of technology? Slow implementation due to technical limitations, lack of universal standards, fear of machines replacing us, skills gaps, overselling, and future fatigue.
  • Artificial intelligence (AI) is the broad concept of incorporating human intelligence into machines. Machine learning (ML) is more specific and involves enabling machines to learn for themselves.
  • Maddy describes real-time Spanish/English translation, a “future” concept that can now be used to the benefit of thousands of Americans. She gives the example of staff working in an immigration law firm.
  • Regarding a fear of machines taking our jobs, Maddy explains that AI and machine learning replaces repetitive tasks that cause fatigue and leaves humans to high level functioning in their positions.
  • David talks about paying attention to the technology you are using and how not all companies are up front about how they engage with consumers.
  • Maddy discusses new technology and how there will always be benefits and burdens that we need to address.

Watch the video recording of this panel on YouTube.

Later Tuesday morning, Maddy helped lead the CompTIA Emerging Technology (EmTech) Community meeting as a newly elected Executive Council member (as of 2019). The meeting addressed:

  • How you join the next iteration of top 10 emerging technologies that will disrupt markets
  • Some real-world examples of how to leverage technology in new and interesting ways to grow your business

Learn more about the top 10 emerging technologies identified by the EmTech Community (YouTube video).

Tuesday afternoon, Maddy moderated “How Emerging Technologies can Bolster Diversity and Inclusion,” a joint workshop between the Emerging Technology Community and the Advancing Diversity in Technology Community. The meeting addressed:

  • Advances in technology that positively impact the careers of people from diverse backgrounds
  • How technology can strengthen diversity, equity, and inclusion, including up-skilling the workforce and providing access for groups that have historically been left out

How Leverages New Technology is using artificial intelligence (AI) and machine learning to empower our receptionists to deliver exceptional services with unparalleled accuracy and speed, both through live phone calls and web chat. A couple examples are with our automatic spam blocking and real-time English-Spanish translation, both of which take an enormous burden off small-and-medium-sized businesses and our own receptionists. Not having to work on basic tasks and chores that can be automated means more head-space and energy for higher-level thinking. offers an ideal example of how AI and real people can work together to augment both the experience and skills of the worker, as well as the services delivered to clients.

Business Education
Written by Kelsey Johnson

Kelsey Johnson is the former marketing manager at She is a legal tech expert focused on helping solos and small firms with their practices through tech-enabled operations, digital marketing, and communications.

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