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Maddy Martin of Smith.ai Featured on In Re Legal Podcast

By
Kelsey Johnson
Published 
Updated 
June 01, 2026

Maddy Martin of Smith.ai Featured on In Re Legal Podcast

June 01, 2026

Small-firm and solo attorneys are structurally overextended: they handle client work, business development, and front-office operations simultaneously, which means high-value interruptions like new-client calls compete directly with billable hours. In this episode of the Illinois Institute for Continuing Legal Education's In Re podcast, Smith.ai's Maddy Martin outlines seven concrete tactics — from call handling and intake delegation to payment follow-up — that help solo and small-firm lawyers reclaim time without sacrificing responsiveness or revenue.

Smith.ai's head of growth and education, Maddy Martin, was featured in "Increasing Productivity for Small Firms and Solo Practices," an episode of In Re, a legal podcast by the Illinois Institute for Continuing Legal Education. In it, she talks about how small-firm and solo attorneys are spread thin, yet hesitate to filter out distractions and hand-off time-consuming tasks. Whether you're missing calls and leads, struggling to follow-up with existing clients and capture late payments, or just looking to run a more efficient and profitable law firm, Maddy explains that the right communication systems can help you get more done.

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Tune in to learn 7 basic and advanced techniques for incorporating call-routing, web chat, and live receptionist services into your operations with minimal investment of time, energy, and money:

1. Intelligently manage calls with complex call paths
2. Automate lead capture & qualification
3. Hand-off new client intake
4. Streamline appointment scheduling & reminders
5. Consistently collect payments
6. Monetize "bad" leads through systematic referrals
7. Integrate your communications into your existing systems: CRM, calendaring software, billing systems, email, SMS/chat apps, and more.

If you've never used a call-routing system, web chat, and/or live receptionist service, you'll learn how to get started, with an efficient setup that maximizes impact. If you're already using one or more of these services, you'll come away with actionable ways to get more out of them, for greater operational efficiency, marketing results, client satisfaction, and profitability.

Listen to the podcast and learn more on the In Re website.

Get Started with Smith.ai (or Extend Your Current Services)

Smith.ai is here to help you capture and qualify leads, intake clients, better serve existing clients, and run a more efficient law firm in general.

If you're not yet a Smith.ai customer, sign up for a free consultation with our team or get started risk-free with our 30-day money-back guarantee.

If you're already a Smith.ai customer, but wish to make better use of our receptionists, take advantage of our CRM and calendar integrations, implement automated workflows, and more, email us at support@smith.ai and we'll help you develop solutions that work for you

Written by Kelsey Johnson

Kelsey Johnson is the former marketing manager at Smith.ai. She is a legal tech expert focused on helping solos and small firms with their practices through tech-enabled operations, digital marketing, and communications.

Take the faster path to growth.
Get Smith.ai today.

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Take the faster path to growth.
Get Smith.ai today.

Affordable plans for every budget.