Sales Prospecting Tools That Integrate with Salesforce

Samir Sampat

Salesforce is one of the leading SaaS solutions on the market today. In fact, more than 150,000 businesses around the world use this cloud-based software to assist with their business operations. Not only that, but in the CRM market, Salesforce’s share is more than all four of its leading competitors, combined (19.8%). The good news is that this means that there are tons of tools and solutions designed to integrate with the Salesforce platform. 

The caveat, of course, is that with so much to choose from, it could be hard to figure out exactly which tools are the best for your needs. Most sales teams today rely on sales prospecting tools to help them move leads into the sales pipeline faster and easier so that they can engage more prospects and ultimately, close more deals. 

What kind of tools should I use for prospecting?

There are plenty of lists out there that want to inundate you with prospecting tools, claiming you need a full arsenal to keep things moving. The secret is that you only need a few good tools, so long as they can deliver on things like:

  • Helping build your prospect list
  • Finding contact details
  • Qualifying prospects and scheduling meetings
  • Creating and presenting sales demos and decks
  • Engaging leads

Sometimes you’ll find more than one tool that can do what you need. In other instances, you’ll find a single tool that does it all. And thanks to tools like Zapier, even if there aren’t direct integrations, there are thousands of possible integrations when you partner with their productivity platform. 

Take the time to consider what you want from the tools you use, as well as which can provide you with the most comprehensive solutions at the lowest cost—the fewer tools you have to manage, the better. 

Prospecting tools that you should consider 

1. ZoomInfo

ZoomInfo is a great resource to help you get valuable lead contact information. It also uses the power of AI to make suggestions of similar contacts that you might want to reach out to, and even helps you understand intent and other factors. Your sales reps will be able to communicate with their prospects more effectively and capitalize on more qualified leads. And, of course, it offers native integrations for tons of popular sales solutions and CRMs, making it easy to incorporate into your sales prospecting, no matter what tools you’re already using. 

2. LinkedIn Sales Navigator

LinkedIn’s Sales Navigator is a great resource to have on your prospecting list. The tool leverages the power of the LinkedIn social network and helps you find all kinds of new leads. There are advanced search options and suggest features that can help you identify great leads. You can also stay updated on important accounts, following job changes, openings, press releases, and other information. Plus, it integrates with tons of CRMs and sales platforms, making it easy to keep things streamlined across the board with your prospecting. 

3. Leadfeeder

Leadfeeder is a great resource for B2B prospecting. It shows you what companies visit your website even if they don’t actually reach out to you. Simply add the tracker script to your website and you’ll be able to monitor all of your visitors to mine for potential prospects that you can reach out to. It offers shared contact information and generates custom engagement strategies based on the behavior of the leads that come to your website. Plus, the lite version is free and there’s a 14-day trial of the premium features. 

4. Everstring

Everstring is a great tool to have on your side for prospecting. It’s designed to use AI to analyze the search activity of different companies in an attempt to determine what prospects might be interested in your product or service. There’s a database of more than 36 million contacts, all of which are verified, saving you a lot of time and effort on your lead generation. You can even send your lists to Salesforce and other platforms or download them in CSV format to take them elsewhere. 

5. Predictive Playbooks from InsideSales.com

The predictive playbooks feature on InsideSales.com makes it easy to perform outreach. Using behavior patterns, the program suggests automated sequences to follow for further communications. It can also have tons of native integrations and works with all of the major CRM platforms, suggesting contacts and offering engagement tips. Imagine taking the stress out of the communication sequence by using the power of automation—that’s what this tool does. And of course, you’ll find tons of other great prospecting tools and resources at InsideSales.com that you can use, as well. 

6. Reply

The Reply extension is a cross between email automation and prospect discovery, with a Chrome extension that makes it easy to add leads in just a few clicks. You can even create an omnichannel outreach strategy to connect with multiple prospects over several days. The AI can even sort leads by their interest level, suggest content that will convert, and more. Plus, the tool integrates with several CRMs and other software tools and makes it easy to streamline lead generation and communication in one place. This can also be combined with Zapier to automate even more of your prospecting if you’d like. 

And of course, don’t forget the assistance of the dedicated receptionists at Smith.ai 

Tools don’t just refer to software and apps—the people that you use to manage your prospects and lead generation are just as valuable. That’s why a partnership with the 24/7 virtual receptionists at Smith.ai should be at the top of your list. We can assist you with lead qualification and intake, appointment scheduling, and even outbound sales and support. Plus, we’ll tailor a strategy for you to make sure that we’ve got it all covered. 

To learn more, schedule a consultation to discuss how the 24/7 virtual receptionists at Smith.ai can help your sales prospecting and more. You’ll also find us at hello@smith.ai or (650) 727-6484.

Samir Sampat

Samir Sampat is a Marketing and Events Associate with Smith.ai. He has experience working with businesses of all sizes focusing on marketing, communications, and business development.

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