10 Best Lead Generation Tools That Don’t Break the Bank


What is the biggest challenge you face as a business owner or decision-maker? Chances are good it’s lead generation. Without a steady flow of qualified leads, your business is dead in the water. It doesn’t matter what your industry or niche might be. Without new customers, there’s no growth. New customers only come from converting leads, so generating new leads is critical.

While there are plenty of lead generation tools out there, they’re not created equal. Some are minimal options that don’t deliver much in the way of utility. Others might be robust, but the price tag puts them well out of reach. The good news is that there are plenty of affordable options on the market that can help you reach, cultivate, and qualify new leads to ensure your business has the best chance of success.

In this post, we’ll rank the 10 best lead generation tools that won’t break the bank yet don’t sacrifice features or capabilities in the name of affordability.

1. Zendesk Sell

Our top spot goes to Zendesk Sell. It starts at just $19 per agent per month when billed annually, and it comes with a 14-day free trial to get you started. It also includes plenty of features that you’ll appreciate, including enrichment credits, lead scoring, pipeline and lead management capabilities, email sequencing, and more. Plus, it’s from Zendesk, so you know you can trust that it’ll be around for a long time to come.

Price: $19 per month per agent

2. Pipedrive

This tool is great to help improve your sales pipeline and automate the process in several ways. It’s also a popular tool because it’s so simple to use. You can track the interactions with all of your leads with ease and customize the dashboard to display the way that you like. There are templates available, and a security dashboard ensures you’re always protected. Plus, Pipedrive can integrate with more than 250 tools currently. 

Price: Starts at $14.90 per month for the Essential tier

3. Picreel

Picreel is a unique lead generation tool designed to assist with exit intent. The tool includes targeting rules and trigger options to ensure that you get the best quality leads every single time. It integrates with more than 700 apps and tools and includes a knowledge base, too. Plus, it has more than 100 templates and includes personalization features for improved marketing. 

Price: Free for startups/micro businesses and $9.99 per month for established businesses 

4. HubSpot

HubSpot is a leader in CRM and sales solutions, offering a host of different tools. Its email marketing solutions are the highlight here, making it easy for you to improve lead generation through email marketing and more. It also allows you to separate “hubs” and streamline your business in one place. It offers a live chat option and other engagement tools, as well. 

Price: Free CRM, paid plans for marketing, sales, service, and operations hubs starting at $800 per month

5. Zapier

Zapier is one of the best tools for integrations that you’ll find today. The tool makes it easy to automate work by creating “Zaps” or triggers that cause actions to take place when certain events happen. It works with more than 3,000 different apps and programs and comes with plenty of templates to make it easy to use. Plus, there are plenty of plans available, including affordable options starting with a free basic version. 

Price: Free to start but $19.99 for the starter plan 

6. Qualaroo

ProProfs Qualaroo is designed to provide feedback and survey responses that can help a business learn more about its audience or how it can improve its products and services. This software makes it easy to collect valuable user insights to optimize conversions and utilize the automation features to ensure that you always know how your customers are feeling. Branding is available, and plenty of templates ensure that you’ll have an easy time creating surveys and more. It’s on the higher end of the price range, but it’s got a lot to offer for the price. 

Price: Free to start, but $19.99 for regular use

7. ProProfs Survey Maker

Speaking of surveys for lead generation, ProProfs Survey Maker should also be on your list of lead generation tools. This platform makes it easy to create custom surveys that allow you to collect all kinds of feedback and insights from visitors who come to your website. It also helps reduce abandonment and bounce rates and ensures maximum engagement. You can embed surveys, share them, and more. Plus, the drag-and-drop editor makes it easy to use. 

Price: Free platform available, Essentials plan starts at $9.99 per month

8. Intercom

Intercom delivers an interesting combination of features and capabilities. Those range from the platform’s on-site messaging and chat feature to its information collection abilities. You’re able to analyze lead behavior, create custom message triggers, and more. It’s more than a lead generation tool; it combines marketing, sales, and support all in one interface. However, it’s a bit more expensive than some of the options on our list. That said, you may be able to save money by ditching standalone sales and support tools, so you might save money in the long run.

Price: Starts at $39 per month for small businesses

9. AeroLeads

AeroLeads is a great tool to help you find leads online. You can scour social media and find all kinds of company contact information and data to help you bolster your lead-generation strategies. You can even collect the data and transfer it to other platforms, and there’s a Chrome plugin for easy use, too. It’s a bit costlier but worthwhile for those who want a quality lead tool. 

Price: $29 per month to start

10. Salesforce

Salesforce is one of the leading sales platforms available today. It helps companies work smarter and manage their sales leads, teams, customers, and other aspects of business without having to do a lot of extra work. It is the ideal lead-generation tool. It also integrates with several different marketing programs and sales platforms to ensure that you get streamlined solutions. It’s a bit pricier, but it’s still worth the investment. 

Price: $25 per user per month

Save even more when you partner with Smith.ai  

With today’s lead generation tools, small businesses like yours have an affordable solution to ensure that you can keep your pipeline filled with leads. However, don’t stop there. You need a strategy to help qualify those leads and ensure that they’re ready to convert. Our 24/7 virtual receptionists can assist with screening and qualifying leads, scheduling appointments, and even providing follow-up emails and texts to support your lead-generation efforts. Schedule a consultation now to learn more, or reach out to us at hello@smith.ai or (650) 709-2975. 

Business Education
Lead Generation
Apps and Software
Written by Samir Sampat

Samir Sampat is a Marketing Manager with Smith.ai. He has experience working with businesses of all sizes focusing on marketing, communications, and business development.

Take the faster path to growth.
Get Smith.ai today.

Affordable plans for every budget.

Sign up for our newsletter

By signing up, you agree to receive news & updates from Smith.ai.
Thank you!
Your submission has been received.
Yikes! Something went wrong while submitting the form.

Take the faster path to growth.
Get Smith.ai today.

Affordable plans for every budget.