10 Best Lead Generation Tools That Don’t Break the Bank


Lead generation is crucial to the success of your business. Fortunately, the technology available today includes a host of lead generation tools designed to help you streamline the process and even automate a lot of the work that used to be done manually. Of course, you do have to make sure that you’re choosing the best tools for the job. 

Considering that as many as 6 of 10 marketing professionals ranked lead generation as the biggest challenge they face, you must find the right tools to help you turn this from a pain point into a profit wagon. Today’s market is so saturated with lead generation tools and solutions. That’s great because it gives you a lot of options. However, it’s also going to make it a little more difficult to figure out which solution is right for you. 

In the list below, we’ll cover 10 of the best lead generation tools that work for any budget to help improve your prospecting and streamline your sales and marketing efforts. 

1. Picreel

Picreel is a unique lead generation tool designed to assist with exit intent. The tool includes targeting rules and trigger options to ensure that you get the best quality leads every single time. it integrates with more than 700 apps and tools and includes a knowledge base, too. plus, it has more than 100 templates and includes personalization features for improved marketing. 

Price: Starts at $14 per month 

2. Qualaroo

Qualaroo is designed to provide feedback and survey responses that can help a business learn more about its audience or how it can improve its products and services. This software makes it easy to collect valuable user insights to optimize conversions and utilize the automation features to ensure that you always know how your customers are feeling. Branding is available and plenty of templates ensure that you’ll have an easy time creating surveys and more. It’s on the higher end of the price range, but it’s got a lot to offer for the price. 

Price: Essentials starts at $80 per month

3. ProProfs Survey Maker

Speaking of surveys for lead generation, ProProfs Survey Maker should also be on your list of lead generation tools. This platform makes it easy to create custom surveys that allow you to collect all kinds of feedback and insights from visitors that come to your website. It also helps reduce abandonment and bounce rates and ensures maximum engagement. You can embed surveys, share them, and more. Plus, the drag-and-drop editor makes it easy to use. 

Price: Free platform available, Essentials plan starts at five cents per response per month

4. OptinMonster

OptinMonster offers assistance with lead generation through popup marketing, with a simple editor that features drag-and-drop functionality. There are also templates available that you can use and A/B testing ensures that you create the most effective ads. You can target users, track exit intent, and even utilize AdBlock detection technology to ensure more of your ads get through. 

Price: $9 per month for Basic plan 

5. AeroLeads

AeroLeads is a great tool to help you find leads online. You can scour social media and find all kinds of company contact information and data to help you bolster your lead generation strategies. You can even collect the data and transfer it to other platforms and there’s a Chrome plugin for easy use, too. It’s a bit costlier but worthwhile for those who want a quality lead tool. 

Price: $49 per month to start

6. HubSpot

HubSpot is a leader in CRM and sales solutions, offering a host of different tools. Its email marketing solutions are the highlight here, making it easy for you to improve lead generation through email marketing and more. It also allows you to separate “hubs” and streamline your business in one place. It offers a live chat option and other engagement tools, as well. 

Price: Free CRM, paid plans for marketing, sales, service, and operations hubs starting at $45 per month

7. Salesforce

Salesforce is one of the leading sales platforms available today. It helps companies work smarter and manage their sales leads, teams, customers, and other aspects of business without having to do a lot of extra work. It really is the ideal lead generation tool. It also integrates with several different marketing programs and sales platforms to ensure that you get streamlined solutions. It’s a bit pricier, but it’s still worth the investment. 

Price: $25 per user, per month

8. LinkedIn Sales Navigator

LinkedIn’s Sales Navigator is one of the best lead generation tools for B2B companies looking to gain valuable access to knowledge that might otherwise be limited. You can use this tool for advanced lead searches, sales updates and recommendations, and access to premium LinkedIn features. Plus, it integrates with other tools you use and offers suggested leads based on your company and prospects. Although it costs a little more, it’s well worth the investment. 

Price: Starts at $79.99 per month 

9. Pipedrive

This tool is great to help improve your sales pipeline and automate the process in several ways. It’s also a popular tool because it’s so simple to use. You can track the interactions with all of your leads with ease and customize the dashboard to display the way that you like. There are templates available, and a security dashboard ensures you’re always protected. Plus, Pipedrive can integrate with more than 250 tools currently. 

Price: $12.50 per month for Essential Plan 

10. Zapier

Zapier is one of the best tools for integrations that you’ll find today. The tool makes it easy to automate work by creating “Zaps” or triggers that cause actions to take place when certain events happen. It works with more than 3,000 different apps and programs and comes with plenty of templates to make it easy to use. Plus, there are plenty of plans available including affordable options starting with a free basic version

Price: $19.99 for the starter plan 

Save even more when you partner with Smith.ai 

When you are capitalizing on your lead generation solutions, make sure you consider a partnership with Smith.ai. Our 24/7 virtual receptionists can assist with screening and qualifying leads, scheduling appointments, and even providing follow-up calls to support your lead generation efforts. Ask about our tailored solutions for outbound sales and support, outreach campaigns, lead screening and intake, and more. Schedule a consultation now to learn more, or reach out to us at hello@smith.ai or (650) 727-6484. 

Business Education
Lead Generation
Apps and Software
Written by Samir Sampat
Samir Sampat is a Marketing and Events Associate with Smith.ai. He has experience working with businesses of all sizes focusing on marketing, communications, and business development.

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