New! Smith.ai Adds Inbound Call Tracking

You want to get the most out of your marketing campaigns but don’t want to spend hours researching and transferring data around your systems. That’s where Smith.ai steps in. We understand that integrating with your business’s software is essential, so we are happy to announce that Smith.ai’s Virtual Receptionist service now offers call tracking phone numbers. 

Why do I need inbound call tracking?

If you’re spending money on pay-per-click (PPC) campaigns, a fancy website, roadside billboards, or other marketing methods without call tracking, you probably aren’t getting maximum results from your marketing budget. To build real growth, you need to know which marketing efforts are working and which aren’t, so you only spend time and money on methods that deliver ideal results. You can’t rely on instinct alone. You need quantitative data to take the guesswork out of marketing. There’s no better way to find out what’s working and what’s not than with call tracking. 

Don’t see the point of call tracking? The stats speak for themselves:

• Phone calls convert to revenue 10-15x more than web leads. (Source: BIA/Kelsey)
• 60% of consumers choose to call local businesses after finding them on Google. (Source: BrightLocal)
• 61% of searchers on mobile believe it’s important that they can call a business when they’re in the purchase phase of the buying cycle. (Source: Google)

Tracking calls makes it easy to trace where a lead has come from. Understanding which campaigns drive inbound leads will help your business make data-backed decisions on where to spend your marketing budget.

How do I use inbound call tracking numbers?

Here’s a common scenario: You have two advertising campaigns that you think are great, but you can’t decide which will be the most effective. Using separate tracking phone numbers on each ad is an easy trick to see which ad converts more leads.

Businesses can use call tracking numbers as their secret advantage to see:

• Where customers are calling from 
• Which ad or campaign resulted in the lead reaching out to your business
• Which ads result in the highest conversion rate
• Average phone call length per ad
• Which keywords are producing the most phone calls to your business
• Which third-party website (such as Google My Business and Yelp) a lead called from

What type of marketing can I track with call tracking numbers? 

You can track any type of marketing with tracking numbers. Let’s pretend your marketing methods consist of the following: 

• Three different PPC ads
• Three postcard mailers
• One radio commercial
• One roadside billboard

In this scenario, you’ll want to get eight tracking numbers, one for each campaign. Call tracking can be used for both online and offline campaigns.

Tracking your online campaigns with call tracking

Want to know which online platforms are producing the most calls? For every platform you have, attach a tracking number. For example, if you want to know whether Yelp or Angie’s is creating the most traffic, the tracking numbers will tell all.

Tracking your offline campaigns with call tracking

Radio ads, billboards, and other offline marketing campaigns are notoriously hard to track. In addition to using campaign-specific special offers and coupons, you can use tracking phone numbers to measure their levels of success. In addition to tracking different ad campaigns, you can even use different tracking numbers to monitor the conversions per geographic location.

How can I purchase inbound call tracking numbers?

Getting started with inbound tracking isn’t as complicated as you might think.

First, purchase as many tracking numbers as you need from Smith.ai. A standard rule is to have one tracking number per variable (ad campaign, ad format, ad platform, etc.).

Smith.ai customers can purchase additional tracking numbers for just $5/per month each.

FAQ

Can Smith.ai call tracking numbers work with my marketing software? 

Absolutely! Integrating Smith.ai and your existing marketing software can be done in a Zap. Literally. We can send the tracking number for every call to your marketing tools, giving you a full lifecycle view of your leads.

Is there a limit to the number of tracking numbers I can use with Smith.ai? 

No. Purchase as many tracking numbers as you need.

Questions? Contact us.

If you're already a Smith.ai client and would like to add tracking numbers to your account, please email us at support@smith.ai for assistance.

If you're not yet a Smith.ai client, please schedule a free consultation to get started with our virtual receptionist services or email us at sales@smith.ai.