You want to get the most out of your marketing campaigns but don’t want to spend hours researching and transferring data around your systems. That’s where Smith.ai steps in. We understand that integrating with your business’s software is essential, so we are happy to announce that Smith.ai’s Virtual Receptionist service now offers call tracking phone numbers.
If you’re spending money on pay-per-click (PPC) campaigns, a fancy website, roadside billboards, or other marketing methods without call tracking, you probably aren’t getting maximum results from your marketing budget. To build real growth, you need to know which marketing efforts are working and which aren’t, so you only spend time and money on methods that deliver ideal results. You can’t rely on instinct alone. You need quantitative data to take the guesswork out of marketing. There’s no better way to find out what’s working and what’s not than with call tracking.
Don’t see the point of call tracking? The stats speak for themselves:
Tracking calls makes it easy to trace where a lead has come from. Understanding which campaigns drive inbound leads will help your business make data-backed decisions on where to spend your marketing budget.
Here’s a common scenario: You have two advertising campaigns that you think are great, but you can’t decide which will be the most effective. Using separate tracking phone numbers on each ad is an easy trick to see which ad converts more leads.
Businesses can use call tracking numbers as their secret advantage to see:
You can track any type of marketing with tracking numbers. Let’s pretend your marketing methods consist of the following:
In this scenario, you’ll want to get eight tracking numbers, one for each campaign. Call tracking can be used for both online and offline campaigns.
Want to know which online platforms are producing the most calls? For every platform you have, attach a tracking number. For example, if you want to know whether Yelp or Angie’s is creating the most traffic, the tracking numbers will tell all.
Radio ads, billboards, and other offline marketing campaigns are notoriously hard to track. In addition to using campaign-specific special offers and coupons, you can use tracking phone numbers to measure their levels of success. In addition to tracking different ad campaigns, you can even use different tracking numbers to monitor the conversions per geographic location.
Getting started with inbound tracking isn’t as complicated as you might think.
First, purchase as many tracking numbers as you need from Smith.ai. A standard rule is to have one tracking number per variable (ad campaign, ad format, ad platform, etc.).
Smith.ai customers can purchase additional tracking numbers for just $5/per month each.
Absolutely! Integrating Smith.ai and your existing marketing software can be done in a Zap. Literally. We can send the tracking number for every call to your marketing tools, giving you a full lifecycle view of your leads.
No. Purchase as many tracking numbers as you need.
If you're already a Smith.ai client and would like to add tracking numbers to your account, please email us at email@example.com for assistance.