Local SEO is a critical element for local businesses that are creating an online marketing strategy. But what is local SEO and what makes it different from the optimization that you’ve already done? In this guide, we’ll take a look at SEO as a holistic strategy and explain where and how local search factors into your plans.
Essentially, the biggest difference is that while standard SEO focuses on improving your visibility on a global scale (across the entire Internet), local SEO helps you hone in on your local market so that you can reach people who are more likely to need your products or services. There are best practices for local SEO just like there are for your overall SEO strategy, and making sure that they’re both on point will give your marketing team the results that it has been looking for.
Also known as organic or national SEO, this type of optimization is focused on the keywords and phrases relevant to the business, not so much the location. There are several on-page and off-page strategies to help you optimize your website and other online presences so that people can find your business when they search for a relevant term.
The idea is to get ranked as high as you can in the search results. In creating your overall SEO strategy, you’ll realize that the only way that you can do that is by incorporating local SEO. Today’s customers use their smartphones for local searches. They want to find businesses nearby and they generally want to find them now, or within 24 to 48 hours. So, if you don’t take the time to create a solid local SEO strategy as a part of your overall optimization efforts, you’re going to miss out on that entire market.
Creating a local optimization strategy is about more than just tacking a location onto a keyword and calling it a day. Yes, that’s an effective way to create keywords, but you will want to do your research to see what’s performing. For example, right now there is a big trend for searches that include “near me” or “close by” that has actually seen an increase of 900% over just two years.
So, as you can see, having a local strategy is going to ensure that your overall optimization efforts are on point and that you’re not losing valuable potential customers. In addition to using local keywords, you will want to reference local landmarks, cultural elements, attractions, etc. when you are creating your local content. Google ranks for authority and relevance, so make sure that you stand out in both areas for the local results that you want to rank in.
So, now that you understand how local SEO is just one part of your bigger optimization strategy when you have a local presence, let’s talk about how you can make sure that it delivers.
These are just a few of the best practices to get you started with local SEO. You should always go above and beyond to ensure that your campaigns are executed and that your local optimization hits the mark every single time. Create a solid local strategy and your overall SEO will improve, as well.
So, while you’re creating a better local SEO campaign for your business, who’s answering the phones and fielding all those new leads? When you partner with the virtual receptionists at Smith.ai, you get access to a 24/7 answering service so that you never miss an opportunity. Plus, we can assist with lead screening and intake, appointment scheduling, and even live website chat.
Perhaps you’re still working on the marketing aspect of things. Ask how our team can assist with outreach campaigns and dedicated outbound sales support solutions. Plus, it all comes with a plan to manage all of it that’s tailored to your needs so that you never miss a thing.
To learn more, schedule a consultation to discuss how the virtual receptionists at Smith.ai can assist with lead generation and other business communication elements. You can also reach us at email@example.com or (650) 727-6484.
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