If you’re in the marketing industry, you probably think you’ve got a pretty good understanding of how to promote your business. Unfortunately, so do the dozens upon hundreds of other marketing agencies in our global economy—you’ve got to know how to go above and beyond to stand out. Fortunately, the Internet has also created a lot of resources to help you outpace the competition that you’re facing.
When it comes to promoting a business, you’ve got to get creative if you want to stand out. At the same time, however, some of the most “inspirational” promotion ideas are simple marketing efforts you should be undertaking anyway. In any case, here are nine ideas to improve your promotion efforts when you’re trying to grow your marketing agency.
Social media marketing is the bread and butter of any business trying to build a strong online presence and grow their revenue streams. People spend hours upon hours each day scrolling through all the social media platforms out there. As a marketing agency, you should be able to find a way to utilize most of the platforms, if not all of them. In trying to decide, think about your ideal audience and where you’d find them. For example, if you’re a B2B marketing agency, LinkedIn could be a great resource for you.
If you’re in marketing, you know the value of content. While your website and blog are great resources, guest blogs can add a whole new level of authority and trust to your brand. Sure, you can post on your website and tell people how great your marketing agency is—but if another related website brings you on to post guest content, it will show that you’re a thought leader in your industry and that you have support from your peers, which will increase the audience’s likelihood of wanting to do business with you.
Your landing page is essentially the bread and butter of your lead generation campaign. You’ve done all the work elsewhere to attract potential clients, and now you have to convince them that they’ve made the right decision. Marketers have the upper hand in that they’re generally more familiar with the format and demands of a proper landing page, but it’s still something that may take a little trial and error, testing, and refining to get exactly right.
You can use YouTube (and other video platforms) to share promotional videos, educational content, or anything else that you think will give value to your audience and get them interested in doing business with you. Did you know that visual information retention rates are around 65%, as compared to just 10% retention for text? There’s a solid case for video marketing in every promotional strategy—you just have to figure out how to make it work for you.
No business can have an online presence that is successful unless it is properly optimized for search engines, ease of use, and other needs. Optimizing your website, as well as the rest of your online presence, should be a regular and ongoing job. Take advantage of AI and automated tools, but remember to check in from time to time because there’s something to be said for the human touch in this effort.
Word of mouth is still one of the most successful marketing methods available. Take advantage of your current clients and how satisfied they are with their experience. Offer incentives for people to share your name with others. Perhaps you’ll run a refer-a-friend contest and see just how much new business you can generate, rewarding those who give referrals with a discount, free service, or some other incentive.
Free reviews and referrals are great, but you can’t count on word of mouth to just work for you. Sometimes, you’ll need to incentivize the effort to ensure that you’re maximizing the leads you’re getting. This is a great choice, too, because it guarantees that you’ll get warmer prospects than if you just went out looking for leads on your own.
As a marketing firm, one of the ways that you can promote your agency is to showcase who you’re currently working with or brands that you’ve done business with in the past. You can list these partners on your website or use their company logos to attract the eyes of your audience, giving them confidence that you can get the job done because all these other brands already trust you and use your services, or have in the past.
Perhaps one of the best ways to promote your marketing agency is to show off what you’ve done in the past. Use your previous clients (with permission) and past jobs to present insights and case studies to your audience. Show the before, the process of change, and the after, so that they can get a comprehensive look at what it’s like to work with your agency. Make sure that you highlight the big wins and the unique way that you approach things.
Of course, the most valuable thing you can do is to make sure that you have systems in place to handle the influx of new leads, along with a 24/7 answering service to make sure that you don’t miss a single one. Plus, the team at Smith.ai can also assist with outreach campaigns and outbound sales and support to help you get the word out in the first place. We can handle sales and prospecting calls along with call, text and email follow-up, and so much more.
To learn more, schedule a consultation to discuss how the 24/7 virtual receptionists can help with appointment scheduling, lead intake and qualification, and more. You will also find us at firstname.lastname@example.org or (650) 727-6484.
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