Social Media Campaigns for Your E-Commerce Brand Success

Lidia S. Hovhan

Social media networks are effective and convenient tools for E-Commerce brands. With social media campaigns, owners of E-Commerce brands can reach out to new customers and build out their customer base. This post covers all you need to get started by using social media as a medium for your E-Commerce brand’s success.

This is one of the reasons why E-Commerce brands using social media marketing outrank their competitors who don’t use this method of promotion. In addition to various E-Commerce promotion options, social media marketing campaigns can be another effective method of increasing the sales of your online business.

Why it’s important to have effective campaigns

Social media has now become one of the main channels for digital marketing. It provides increased profits for online companies. With over 4.4 billion people using social media, you can be rest assured that your brand will get extensive recognition if marketed properly.

If you aren’t using social media to increase customer awareness for your brand, you’re going to be left behind by your competitors. Take charge of this online space to boost your E-Commerce brand.

If you’re selling a product or a service, you don’t want to ignore this huge number of potential shoppers. An effective social media marketing campaign can help you tap into those shoppers. 

An effective social media marketing campaign will make it easier for you to promote your brand to millions of people. Apart from being a way of effectively engaging with your customers, social media marketing can positively impact your SEO efforts and increase your website traffic. 

While Social Media Marketing (SMM) doesn’t have a direct impact on your website optimization, it can improve search rankings and online visibility for your brand. Meanwhile, you should never stop working on your on-page SEO and follow the key elements of an on-page SEO checklist to make your customers return to your website again and again. 

Social media for your brand: Instagram, Facebook, LinkedIn 

The three most effective social media platforms you can use for your E-Commerce brand are Instagram, Facebook, and LinkedIn

Instagram 

Instagram is one of the most popular social media platforms, with over a billion active users. The photo-sharing app has won the hearts of many, especially the millennials, making it one of the must-have social platforms to market your products and services on.

Facebook

You also need to consider this platform, as currently, Facebook is the largest social media network with 2.7 billion monthly active users around the world. Most of them log in to their accounts at least once a month.

Brand owners are using this platform to drive traffic to their sites. They use link posts to encourage their followers to visit their websites. With over 4 billion video views taking place every day on Facebook, you’d want to balance your use of videos and link posts on the platform. 

LinkedIn

LinkedIn currently ranks as the best B2B marketing social platform. If you wish to target other businesses or sell to corporate leaders, this is the go-to place for your marketing needs. 

Podcast: Do it with harmony

Podcasting is one of the latest entrants to the social media marketing scene, as it continues to grow every other day. With over 2 million active podcasts today, the platform offers a unique solution for brands to reach out to their target audience. 

Producing podcasts to educate and inform your target market is good. Podcasts can be an effective tool to boost customer engagement with the brand and thus can be critical for promoting your brand or your product. 

You need to harmonize your podcasts and coordinate them so that they will contribute to the attainment of your objectives. If you will harmonize your podcasts, you can expect the following:

  • You and your team will have a proper direction
  • It will help you achieve your goals faster
  • It will improve relations between your team members
  • That will encourage team spirit
  • You will optimize the use of your resources

How to get more customers through social media

Your E-Commerce brand will only thrive because of the patronage of its customers. The number of your customers will reflect on your business growth. Here are some tips on how to reach more customers:

Find more customers through your existing customers.

Make your existing customers happy and they will gladly promote your products or services to their families and friends.

Offer your prospects what your competitors can’t

Provide your customers something that they can’t find in your competitors. Search for something unique in your product or in the way you provide your services.

Demonstrate what your product or service can do to your prospects.

No amount of words can beat the actual experience of using your product or service and the benefits that your customers can derive from them. Thus, social media marketing and various strategies like inbound marketing, could be an effective way of attracting new customers to your business. 

Targeting with paid social media campaigns

One way to attract the right clients to your business through social media is through paid social media campaigns. As traditional marketing methods slowly become obsolete, companies are picking up modern solutions to replace these outdated methods. Paid social media campaigns are some of the options changing the market. 

Paid social media marketing helps to identify and reach the right target niche for your business. This helps to further the growth of your online presence while boosting the bottom line.

Platforms such as Facebook, Instagram, LinkedIn, and Twitter get more than 2 billion active users every month. These numbers present excellent client potential for any business looking to increase revenue, remain ahead of its competition, generate targeted leads, and retarget lost leads. 

When using paid social media advertising to generate leads, you should consider setting up multiple versions of a single ad and optimize it for different audience interactions. For instance, video ads have excellent conversions when used on video-friendly platforms like Facebook, Youtube, and TikTok. On the other hand, display banners on Google Display Network or the use using paid text ads for search engines and also help for targeted advertising.  

Video ads will bring new soul

Statistics compiled by Wyzowl, a video explainer company, revealed that 63% of companies are now using video content marketing as part of their promotions. Additionally, 83% of companies believe that marketing will boost their ROI. 

Here are some things you need to consider about using video on your social media profiles to promote your product or service:

  • Video is good in converting prospects to customers
  • You can build customer confidence with videos

Having your E-Commerce brand succeed entails covering every aspect of digital marketing and ensuring that you’re good at it. Social media is one of the most important aspects of digital marketing and every E-Commerce brand ought to take full advantage of it. 

This guide will get you started on the top social media campaigns for your E-Commerce business success. Which other great tips have we left out? Do let us know below. 

Lidia S. Hovhan

Lidia S. Hovhan is Digital Marketing expert and SEO guru. She contributes articles about how to integrate digital marketing strategy with traditional marketing to help business owners to meet their online goals.


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