10 Best Sales Performance Dashboards for Small Business

Sean Lund-Brown

Tracking sales performance is a lot easier when you have the right tools. Every business has goals, after all, and you can’t meet those goals unless you are properly tracking metrics and taking action with the data that you are finding. When you have that data, you’ll be that much closer to understanding and achieving your goals, as well as what it will take to get there. You can even find places to tweak campaigns and sales strategies, thanks to these tools.

The Internet is a great resource and it has created a lot of opportunities for businesses to track metrics in ways that are easier than many ever dreamed of. That has led to an influx of software and online solutions for sales and sales reporting, including companies that offer a variety of products and platforms for small businesses that are on a tight budget and still need to keep track. 


What is a sales dashboard?


This is usually an app or software platform that is designed to deliver metrics and reporting for your sales team. It is usually a visual representation of sales, leads, conversion rates, sales growth, etc. A dashboard is an essential tool because instead of having to scour through endless piles of data, it’s all organized for you right there, and it’s easy to understand. Plus, a sales dashboard will save time, effort, and reduce the risk of human error. 

Anyone can use a sales dashboard, but they’re most commonly used by sales reps and sales leaders. They should be checked regularly and monitored by supervisors, too, so that everyone gets a full picture of how things are working and can improve individual performance at the same time. 

You can make your own sales dashboard or performance tracking platform, but that’s a lot of work. Plus, today, it’s largely unnecessary. Most modern CRM platforms include a sales dashboard that you can use any way that you’d like. The better the platform, the more customization you’ll find. 

A sales dashboard can show you:

  • Sales by region, date, rep, etc. 
  • Average purchase value
  • Lead conversion rate
  • Opportunity rate
  • Sell-through rates
  • Average order value
  • Follow-up rates
  • Deals in the pipeline
  • Lead response times
  • And so much more

These are essential tools for business success. And you don’t have to make your own because there are already plenty out there to choose from. Here are some of the best. 


Top 10 sales performance dashboards


1. Zendesk Sell

Zendesk sales performance dashboard

Zendesk Sell offers a unique dashboard that’s easy to navigate and customize. You can get metrics and widgets for revenue, sales forecasts, top deals, new deals, and more. You can even make smart lists, set appointments, and track revenue goal attainment over time. This platform can be used on its own or with the entire suite of Zendesk CRM tools and software. 

Plans start at just $19 per user, per month, or you can get a custom quote for other pricing needs. 


2. HubSpot

HubSpot Sales Rep Dashboard

HubSpot offers an impressive sales rep dashboard that’s simple, straightforward, and easy to see. The columns on the left make navigation a breeze and you can even track the length of the sales cycle and monitor forecasts. The HubSpot CRM is among the best because it offers so much for free, and when you do pay, the prices are reasonable. 



3. Klipfolio

Klipfolio Monthly Sales Dashboard

This is a monthly tracking board, but it also includes daily wins, open potentials, and other stats that can help sales teams improve performance. The bold colors make it easy to follow and custom setup ensures you can create the dashboard that works for you.

One of our favorite things about this platform is that it’s free and you get unlimited metrics and dashboards with up to two editors and 4-hour refresh increments. 


4. Salesforce

6 Sales Management Dashboards Every Leader Needs - Salesforce Blog

Salesforce has long been a leader in sales and reporting, with innovations in technology that are completely changing the sales game. Of course, they’re going to make our list for the best sales dashboards. This is just one of the many options they offer, and they’ll ensure that your sales team is always on track. 

Salesforce has free versions available, but most of their SMB products are delivered by a custom quote, ensuring you get only what you need (and don’t pay for anything extra, either!). 

5. Pipedrive

Pipedrive Account Overview Dashboard

This sales pipeline management platform makes monitoring sales easy. You’ll find activities and performance overviews, opportunities, organic traffic tracking, a leaderboard, and even the deals that were lost with a list of reasons. You can customize the dashboard any way that you like, too. 

Pipedrive is a great dashboard for driven sales teams that want to get results. Plus, plans start at just $12.50 per user, per month. 


These are the top five picks for sales dashboards right now when you’re trying to track performance. We know what you’re thinking—we said top 10. Well, in addition to the five above, here are five quickfire examples of performance dashboards that definitely take the cake:

6. CallRail Source and Keyword Performance

CallRail Source & Keyword Performance Dashboard


7. Salesforce’s Leads Overview Dashboard

Salesforce Leads Overview Dashboard


8. ClicData KPI Dashboard

ClicData Key Performance Indicators Dashboard


9. Sales Territory Assignments by Tableau

Tableau Sales Territory Assignments Dashboard


10. Qlik: Executive Sales Dashboard

Qlik Executive Sales Dashboard


While you’re managing metrics, let Smith.ai manage the phones and more

Sales tracking is a lot easier and more efficient than it used to be. However, as a small business owner, you’ve still got a lot on your plate. When you’re setting up the perfect sales performance dashboards, who is managing the phones, chats, and more? Perhaps you just need someone to help with all those new leads. 

Whatever the case may be, the 24/7 virtual receptionists at Smith.ai have you covered. We can take care of all your needs for after-hours answering, live website chat, scheduling and lead intake, and even inbound and outbound sales and support

Schedule a consultation now to find out what our 24/7 virtual receptionists can do to assist your business with sales, service, support, and more. You can also find us at hello@smith.ai or (650) 727-6484. 

Sean Lund-Brown

Sean Lund-Brown is a current Marketing Assistant for Smith.ai. A graduate from Metropolitan State University of Denver, Sean graduated with a BA in Music and an individualized degree in Teaching Vocal Pedagogy.

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